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AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS AND MORE November, 2011 PRESENTS TrueTrends

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Page 1: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS AND MORE

November, 2011

PRESENTS

TrueTrends™

Page 2: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

Table of Contents

1November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

TrueCar’s Price Flex Score7The TrueCar Price Flex Score measures the elasticity of transaction price by model. The Price Flex Score calculation dynamically incorporates the factors that affect price variance including the model’s transaction price range, current inventory and sales data. A vehicle experiencing extremely low inventory and a small range of transaction prices will have a low Price Flex Score. Don’t expect much of a discount from the TrueCar average transaction price on a vehicle with a low Price Flex Score. If a vehicle has a high Price Flex Score, however, you have the potential to strike a deal significantly below (or above, if you’re not careful!) the TrueCar average transaction price.

Performance Scorecards

2

The TrueCar Scorecard measures the overall performance of a brand or manufacturer based on pricing, sales, incentives, customer loyalty, market share, and inventory turn data.

Greatest Discounts9Featuring the highest discounts on 2011 and 2012 models. 2011 model year Large Trucks, Large Cars, Large SUVs, and Luxury Cars offer the greatest discounts at an average below MSRP of 8% or higher. The top 2011 brands with the biggest discounts are Ram, Buick, Ford, Lincoln, and Jeep. 2012 brands witht he biggest discounts are Ram, Bucik, Ford, Lincoln, and Jeep. The overall industry discount is about 7.9%.

Best and Worst Days to Buy a Car

11

Black Friday, November 25th, will be the day consumers can expect the best buys for the month as well as all of 2011, with a projected discount of 9.46% from MSRP.

Largest Total Incentives for November

12This month, the 2011 BMW 7 Series ALPINA has the largest total incentives with $10,000 in dealer cash.

Greatest Price Drop Month over Month13For each body type, TrueCar.com tracks the average transaction price for each trim and lists the vehicles with the greatest drop in price month over month. This month’s greatest drop in price is in the luxury car segment, with a $2,761 difference from last month on the 2011 Cadillac CTS Sedan.

Shortest and Longest Days in Inventory14Large SUVs, Large Trucks, and Large Cars are where the best potential inventory-based discounts will be seen. On average, Large SUVs are staying in inventory for 89 days, while Large Trucks and Large Cars are on-lot for 85 and 78 days respectively. The average days in inventory is 48 days. Subcompact cars have an average inventory stay of 24 days, Small Cars at 29 days, Luxury SUVs at 33 days, and Midsize Cars at 38 days.

Model Year Share15Model Year Share shows the percentage of 2011 and 2012 model year vehicles that have been sold within the last month. The makes with the highest percentage of 2011 Model Year Share are smart, Ram, Mitsubishi, Chrysler and Dodge. Model year 2012 vehicles make up 54.8% of the market.

4

TrueMPG™The goal of TrueMPG™ is to measure the actual miles per gallon of all vehicles sold in a given month. Calculations start at the trim level, taking into account EPA fuel economy data that includes engine size and drivetrain factors that affect a vehicle’s MPG ratings. TrueMPG™ aims to illustrate the actual MPG’s of each brand, manufacturer and vehicle segments to give consumers, media, and the industry a better understanding of fuel efficiency. To ascertain TrueMPG™, TrueCar utilizes the EPA’s average fuel economy rating using 45 percent highway and 55 percent city driving behavior. The overall industry MPG is 22.2 for October 2011.

Page 3: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

Smart

FIAT

MINI

Volkswagen

Hyundai

Kia

Scion

Mitsubishi

Honda

Mazda

Toyota

Suzuki

Nissan

Subaru

Audi

Lexus

Chrysler

Ford

Buick

Chevrolet

Acura

Saab

Lincoln

Volvo

Dodge

BMW

Infiniti

Porsche

Mercedes-Benz

36.2

31.7

29.9

27.9

27.5

25.9

25.9

24.6

24.4

24.1

23.9

23.7

23.6

22.6

22.1

22.0

21.7

21.3

21.2

21.0

20.9

20.8

20.7

20.6

20.4

20.2

19.7

19.4

19.0

36.2

32.0

30.2

28.5

27.5

25.6

25.9

23.8

24.2

23.5

23.4

23.6

23.8

23.3

22.1

22.0

20.8

21.1

21.0

20.7

21.3

20.9

20.3

20.6

20.2

20.7

20.0

19.4

18.6

36.2

N/A

30.7

25.8

26.4

24.8

25.3

23.3

24.2

23.3

23.5

23.3

23.0

23.2

22.2

21.2

20.1

20.0

20.2

20.7

19.9

23.2

19.3

20.2

20.1

20.7

19.5

18.1

18.1

-

N/A

-0.8

2.1

1.1

1.2

0.6

1.3

0.2

0.8

0.4

0.3

0.6

-0.6

-0.1

0.8

1.5

1.3

1.1

0.3

1.0

-2.4

1.4

0.4

0.3

-0.5

0.2

1.3

1.0

-

-0.3

-0.2

-0.5

0.1

0.4

0.0

0.9

0.2

0.5

0.5

-

-0.1

-0.7

-

-

0.9

0.2

0.2

0.3

-0.3

-0.1

0.5

-

0.3

-0.5

-0.3

-0.1

0.4

Brand October, 2011 September, 2011 October, 2010 Change YoY Change MoM

2November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

TrueMPG™

TrueMPG™ by Brand

Page 4: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

Jeep

Cadillac

GMC

Jaguar

Ram

Land Rover

Industry

19.0

18.7

18.5

18.1

15.6

15.0

22.2

18.7

18.9

18.5

17.9

15.6

14.1

22.0

18.2

18.7

18.3

18.1

15.5

14.2

21.5

0.7

-

0.2

0.1

0.1

0.9

0.7

0.3

-0.2

-

0.2

-

0.9

0.2

Brand October, 2011 September, 2011 October, 2010 Change YoY Change MoM

TrueMPG™ ( Continued... )

3November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

TrueMPG™ by Manufacturer

BMW

Chrysler

Daimler

Ford

GM

Honda

Hyundai

Jaguar

Mazda

Mitsubishi

Nissan

Porsche

Saab

Subaru

Suzuki

Toyota

Volkswagen

Volvo

Industry

N/A

20.2

N/A

20.6

22.3

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

23.2

N/A

N/A

21.5

LargeCar

N/A

18.1

N/A

15.6

17.6

N/A

N/A

N/A

18.8

N/A

14.8

N/A

N/A

N/A

N/A

15.2

N/A

N/A

17.4

LargeSUV

N/A

15.6

N/A

17.5

17.0

16.9

N/A

N/A

N/A

N/A

14.3

N/A

N/A

N/A

N/A

15.7

N/A

N/A

16.8

LargeTruck

21.4

N/A

20.7

22.8

20.2

23.9

21.6

18.0

N/A

N/A

21.5

19.5

21.0

N/A

N/A

23.8

23.3

21.9

21.8

LuxuryCar

17.3

N/A

18.7

N/A

19.2

N/A

N/A

18.8

N/A

N/A

21.2

20.8

N/A

N/A

N/A

21.8

21.7

21.1

20.5

LuxurySport Car

18.5

N/A

17.1

18.8

18.0

18.5

N/A

15.0

N/A

N/A

17.3

18.6

19.8

N/A

N/A

20.1

21.0

19.2

18.2

LuxurySUV

N/A

24.0

N/A

26.6

25.3

25.9

26.6

N/A

25.1

24.3

25.2

N/A

N/A

22.7

25.2

26.1

27.9

N/A

25.4

MidsizeCar

N/A

18.1

N/A

21.5

23.6

21.7

22.9

N/A

22.6

17.0

21.2

N/A

N/A

17.9

N/A

21.1

20.9

N/A

21.3

MidsizeSUV

N/A

19.4

N/A

N/A

N/A

21.4

20.6

N/A

23.7

N/A

18.8

N/A

N/A

N/A

N/A

20.0

19.9

N/A

20.2

Minivan

N/A

25.1

N/A

32.2

31.2

32.4

31.4

N/A

26.3

25.8

30.6

N/A

N/A

21.1

N/A

34.1

30.7

N/A

31.2

SmallCar

28.3

20.7

N/A

23.5

N/A

21.2

25.3

N/A

22.9

25.5

28.2

N/A

N/A

23.3

20.9

N/A

22.6

N/A

23.1

SmallSUV

N/A

N/A

N/A

18.5

19.3

N/A

N/A

N/A

N/A

N/A

16.7

N/A

N/A

N/A

17.4

18.1

N/A

N/A

18.1

SmallTruck

31.0

19.2

N/A

21.6

20.8

N/A

29.2

N/A

23.0

22.6

20.5

N/A

N/A

N/A

N/A

N/A

25.4

N/A

23.4

SportCar

N/A

31.7

36.2

33.0

28.8

30.3

29.7

N/A

29.6

N/A

N/A

N/A

N/A

N/A

26.0

30.0

24.7

N/A

29.9

SubcompactCar

TrueMPG™ by Brand ( Continued... )

Page 5: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

4November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Brand Performance Scorecard

Discount Percentage

Brand Performance Scorecard

Hyundai

Kia

Jeep

Land Rover

MINI

Honda

Audi

Subaru

Scion

Toyota

BMW

Lexus

Chrysler

GMC

Acura

Buick

Cadillac

A+

A+

A+

A

A

A

A-

A-

A-

B+

B+

B+

B+

B

B

B

B

Brand Grade ChgDiscount

PercentagePrice

VariationCustomer

LoyaltyRetail

Sales ChangeTrueCar Price

TrendingIncentives/

PriceMarket

Share ChangeDays in

Inventory

Strong Weak

Transaction price over MSRP for the last 30 days. The lower the discount the higher the grade.

GradeOverall performance grade compared to the other brands or manufacturers.

Price VariationStandard deviation of transaction price over MSRP over the last 30 days. The lower the variation the higher the grade.

Customer LoyaltyPercentage of new-vehicle buyers who are replacing their current car or truck with the same brand. The higher the loyalty percentage the higher the grade.

Retail Sales ChangeA year over year comparison of change in retail sales per brand or manufacturer. The higher the change percentage the higher the grade.

TrueCar Price TrendingAverage price of vehicles published on Truecar.com (normalized by MSRP). It is based on the change of this month’s average TrueCar Price/MSRP relative to the average TrueCar Price/MSRP over the last twelve months. The lower the change the higher the grade.

Incentives/PriceA measurement of incentives per unit over transaction price. The lower the ratio the better the grade.

Market Share ChangeA year over year calculation of a brand or manufacturer’s U.S. market share. The higher the change the better the grade.

YEAR OVER YEAR COMPARISONS LOOK AT October 2011 OVER October 2010.

Days in InventoryAverage number of days to sell a vehicle once it reaches a dealership lot. The lower the number of days, the higher the score.

Grade Change Since Last Month

Page 6: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

5November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Brand Performance Scorecard

Brand Performance Scorecard ( Continued... )

Brand DiscountPercentage

PriceVariation

CustomerLoyalty

Retail Sales Change

TrueCar PriceTrending

Incentives/Price

Market Share Change

Days inInventory

Strong Weak

Porsche

Ford

Chevrolet

Nissan

Volkswagen

FIAT

Volvo

Ram

Lincoln

Suzuki

Dodge

Mercedes-Benz

Infiniti

Mazda

Jaguar

Mitsubishi

Saab

smart

B-

B-

B-

C+

C+

C

C

C

C

C-

C-

C-

D+

D+

D

D

D

D-

Grade Chg

Grade Change Since Last Month

Page 7: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

Manufacturer Performance Scorecard

Hyundai

Honda

Subaru

BMW

Jaguar Land Rover

Toyota

Porsche

Volkswagen

Chrysler

Ford

GM

Nissan

Volvo

Suzuki

Mercedes-Benz

Mazda

Mitsubishi

Saab

Manufacturer DiscountPercentage

PriceVariation

CustomerLoyalty

Retail Sales Change

TrueCar PriceTrending

Incentives/Price

Market Share Change

Days inInventory

Strong Weak

6November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Manufacturer Performance Scorecard

A+

A

A

A-

B+

B

B

B

B-

B-

B-

C+

C+

C

C-

C-

D+

D

Grade Chg

Grade Change Since Last Month

Page 8: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

7November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Least and Most Flexible 2011 Vehicles ( by Vehicle Category )

Least Flexible 2011 Models Most Flexible 2011 Models

Price Flex Scores for 2011

Buick Lucerne (Score: 33)

Chevrolet Tahoe Hybrid (Score: 7)

Chevrolet Silverado 1500 Hybrid (Score: 20)

Audi A6 (Score: 2)

Audi S5 (Score: 1)

Audi Q5 (Score: 1)

Honda Accord Crosstour (Score: 6)

Volkswagen Touareg (Score: 7)

Dodge Grand Caravan C/V (Score: 17)

Hyundai Elantra Touring (Score: 3)

Honda Element (Score: 4)

Suzuki Equator (Score: 23)

Volkswagen Eos (Score: 10)

Toyota Yaris (Score: 4)

Ford Transit Connect Wagon (Score: 6)

Large Car

Large SUV

Large Truck

Luxury Car

Luxury Sport Car

Luxury SUV

Midsize Car

Midsize SUV

Minivan

Small Car

Small SUV

Small Truck

Sport Car

Subcompact Car

Van

Dodge Charger (Score: 100)

Chevrolet Traverse (Score: 97)

Ram 1500 (Score: 98)

Cadillac CTS Sedan (Score: 99)

Chevrolet Corvette (Score: 98)

Porsche Cayenne (Score: 94)

Buick Regal (Score: 100)

Mitsubishi Endeavor (Score: 97)

Chrysler Town & Country (Score: 99)

Honda Insight (Score: 95)

Kia Sportage (Score: 86)

Chevrolet Colorado (Score: 100)

Ford Mustang (Score: 96)

Kia Rio (Score: 87)

GMC Savana Cargo Van (Score: 78)

Vehicle Category Least Flexible Most Flexible

Score Make Model

Audi

Acura

Hyundai

Honda

Lexus

Toyota

Ford

Suzuki

Chevrolet

Lincoln

Q7

RDX

Elantra Touring

Element

LS 460

Yaris

Focus

SX4

Tahoe Hybrid

Navigator L

1

2

3

4

4

4

5

5

7

7

Score Make Model

Buick

Chevrolet

Dodge

Cadillac

Chrysler

Ram

Mitsubishi

Ford

Honda

Nissan

Regal

Colorado

Charger

CTS Sedan

Town & Country

1500

Endeavor

Mustang

Insight

Titan

100

100

100

99

99

98

97

96

95

95

Below are the highest and lowest Price Flex Scores for 2011 models. Scores range from 1 to 100. A score of 1 is the lowest Price Flex Score, which indicates little or no negotiating power. A score of 100 is the highest Price Flex Score, meaning there is a big range of transaction prices for that model.

ONLY ONE MODEL PER MAKE WAS SELECTED FOR THE LEAST AND MOST FLEXIBLE MODELS.

Page 9: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

8November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Least and Most Flexible 2012 Vehicles ( by Vehicle Category )

Least Flexible 2012 Models Most Flexible 2012 Models

Price Flex Scores for 2012

Ford Taurus (Score: 39)

GMC Yukon XL (Score: 20)

Cadillac Escalade EXT (Score: 16)

Audi A6 (Score: 3)

Audi TTS (Score: 1)

Acura RDX (Score: 2)

Volkswagen Passat (Score: 16)

Honda Crosstour (Score: 5)

Volkswagen Routan (Score: 8)

Volkswagen Jetta SportWagen (Score: 8)

Hyundai Tucson (Score: 7)

Suzuki Equator (Score: 2)

Nissan GT-R (Score: 5)

Volkswagen Beetle (Score: 2)

Ford Transit Connect (Score: 10)

Large Car

Large SUV

Large Truck

Luxury Car

Luxury Sport Car

Luxury SUV

Midsize Car

Midsize SUV

Minivan

Small Car

Small SUV

Small Truck

Sport Car

Subcompact Car

Van

Dodge Charger (Score: 100)

GMC Acadia (Score: 97)

Ram 1500 (Score: 98)

Cadillac CTS Sedan (Score: 98)

Audi R8 (Score: 99)

Porsche Cayenne (Score: 96)

Chevrolet Malibu (Score: 97)

Nissan Pathfinder (Score: 94)

Chrysler Town & Country (Score: 97)

Chevrolet Cruze (Score: 92)

MINI Cooper Countryman (Score: 84)

Chevrolet Colorado (Score: 99)

Ford Mustang (Score: 95)

FIAT 500 (Score: 79)

GMC Savana Cargo Van (Score: 88)

Vehicle Category Least Flexible Most Flexible

Score Make Model

Audi

Acura

Suzuki

Volkswagen

Honda

Nissan

Chevrolet

Hyundai

Lexus

Infiniti

S4

RDX

Equator

Beetle

Crosstour

GT-R

Sonic

Tucson

GX 460

QX 56

1

2

2

2

5

5

7

7

7

9

Score Make Model

Chrysler

Dodge

Audi

Chevrolet

Cadillac

Ram

GMC

Nissan

Porsche

Buick

300

Charger

R8

Colorado

CTS Sedan

1500

Acadia

Titan

Cayenne

LaCrosse

100

100

99

99

98

98

97

96

96

95

Below are the highest and lowest Price Flex Scores for 2012 models. Scores range from 1 to 100. A score of 1 is the lowest Price Flex Score, which indicates little or no negotiating power. A score of 100 is the highest Price Flex Score, meaning there is a big range of transaction prices for that model.

ONLY ONE MODEL PER MAKE WAS SELECTED FOR THE LEAST AND MOST FLEXIBLE MODELS.

Page 10: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

9November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Greatest Discounts

Rank Make % Below MSRP

Ram

Chevrolet

GMC

Mercedes-Benz

Ford

18.6%

17.1%

16.4%

15.9%

15.6%

1

2

3

4

4

The greatest percent below MSRP helps identify the biggest consumer discounts of the month. Below, TrueCar ranks 2011 and 2012 vehicles with average transaction prices that comprise the greatest percent off the make or model’s average MSRP.

Ram

Chevrolet

Mercedes-Benz

GMC

Ford

Makes with the Greatest Discount Trends on 2011 Vehicles

Top Discounts for 2011 Makes

Rank Make % Below MSRP

Chevrolet Impala

Chevrolet Silverado 1500

Nissan Titan

Volkswagen Routan

Chevrolet Avalanche

27.3%

23.8%

23.0%

20.9%

19.3%

1

2

3

4

5

Top Discounts for 2011 Models

DISCOUNTS ARE BASED ON A PERCENTAGE

BELOW MSRP (STICKER PRICE).

Rank Make % Below MSRP

Ram

Buick

Ford

Lincoln

Jeep

13.1%

12.4%

10.9%

10.0%

9.5%

1

2

3

4

5

Top Discounts for 2012 Makes

Rank Make % Below MSRP

Chevrolet Impala

Chevrolet Malibu

Kia Sedona

Jeep Liberty

Nissan Armada

20.2%

13.3%

11.9%

11.4%

11.0%

1

2

3

4

5

Top Discounts for 2012 Models

AUGUST SEPTEMBER OCTOBER NOVEMBER

14%

16%

18%

20%

Page 11: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

10November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Greatest Discounts ( Continued... )

The greatest percent below MSRP helps identify the biggest consumer discounts of the month. Below, TrueCar ranks 2011 and 2012 vehicles with average transaction prices that comprise the greatest percent off the make or model’s average MSRP.

2011 Top Discounts ( by Vehicle Category )

Chevrolet Impala

Chevrolet Silverado 1500

Volkswagen Routan

Chevrolet Malibu

Chevrolet Tahoe

Nissan Frontier

Mercedes Benz E-Class

Land Rover LR2

Chevrolet Express Cargo Van

Dodge Nitro

Dodge Journey

Ford Ranger

Suzuki SX4

Chevrolet Camaro

Infiniti G37 Sedan

Large Car

Large Truck

Minivan

Midsize Car

Large SUV

Small Truck

Luxury Car

Luxury SUV

Van

Small SUV

Midsize SUV

Small Truck

Subcompact Car

Sport Car

Luxury Sport Car

27.3%

23.8%

20.9%

18.4%

18.2%

17.3%

16.9%

16.8%

16.5%

15.8%

15.7%

14.1%

10.8%

10.1%

9.8%

Vehicle Category Model % Below MSRP

% OFF INDICATES THE AVERAGE DISCOUNT FROM MSRP.

2012 Top Discounts ( by Vehicle Category )

Chevrolet Impala

Chevrolet Malibu

Kia Sedona

Jeep Liberty

Nissan Armada

Mercedes-Benz

Hyundai Genesis

Chevrolet Colorado

Ram 1500

Ford Mustang

Infiniti G37 Sedan

Nissan Pathfinder

Ford Focus

Suzuki SX4

Nissan NV

Large Car

Midsize Car

Minivan

Small SUV

Large SUV

Luxury SUV

Luxury Car

Small Truck

Large Truck

Sport Car

Luxury Sport Car

Midsize SUV

Small Car

Subcompact Car

Van

20.2%

13.3%

11.9%

11.4%

11.0%

10.6%

10.2%

9.6%

9.2%

8.8%

8.6%

8.3%

7.7%

6.8%

5.7%

Vehicle Category Model % Below MSRP

Page 12: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

11November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Greatest Discounts ( Continued... )

Largest Total Incentives for September

Rank Make / Model

2011 BMW 7 Series ALPINA

2011 Cadillac STS

2011 Cadillac DTS

2011 Nissan Titan

2011 Chevrolet Silverado Hybrid

Customer Cash Rebate

$0

$0

$0

$5,250

$4,505

Dealer Cash

$10,000

$9,000

$7,000

$0

$500

1

2

3

4

5

Models with Largest Total Incentives

This table shows the highest incentive for each brand ranked. Generally, incentives are active throughout the month in which TrueTrends by TrueCar is released. Though active at the time of the report’s release, incentives are subject to change without notice. Check for updates on the TrueCar price report for each model and with your dealer.

Top Discounts ( by Vehicle Category )

Large Truck

Large Car

Large SUV

Luxury Car

Small Truck

Midsize Car

Small SUV

Van

Minivan

Luxury Sport Car

Midsize SUV

Luxury SUV

Sport Car

Small Car

Subcompact

13.8%

9.8%

8.2%

8.0%

7.9%

7.5%

7.0%

6.8%

6.4%

6.0%

5.9%

5.4%

4.6%

3.8%

1.2%

Vehicle Category Average % Below MSRPLarge Trucks, Large Cars, Large SUVs, and Luxury Cars offer the greatest discounts at an average below MSRP of 8% or more. Subcompact cars have the smallest discounts at 1.2%. The overall discount from MSRP for all segments is 7.9%

Page 13: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

12November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Best Day of the Month to Buy a Car

Best Day to Buy - November 25th, 2011Average Discount: 9.46%

Worst Day to Buy - November 21st, 2011Average Discount: 6.49%

DecemberNovember

Best and Worst Days of the Month to Buy a Car ( Discount % Off MSRP )

NOV 16 NOV 20 NOV 25 NOV 30 DEC 5 DEC 10 DEC 15

Our projections for the best and worst day to buy a new vehicle are rooted in an analysis of historical sales as well as short-term forecasts. Our projections over the next 31 days suggest that the best day to buy a car is actually Black Friday, November 25th. While the worst day to buy a car will likely be Monday, November 21st.

Consumer Tip of the Month

10%

9%

8%

7%

6%

Page 14: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

13November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Top Vehicles ( by Vehicle Category )

Top Vehicles ( Overall )

Greatest Price Drop Month Over Month

2011 Cadillac CTS Sedan

2011 Buick Regal

2012 Porsche 911

2011 Cadillac Escalade

2012 Volkswagen Touareg

2011 GMC Savana Cargo Van

2011 GMC Yukon

2011 Mitsubishi Outlander

2011 Chrysler Town & Country

2011 Buick Lucerne

2011 Toyota Tundra 2WD Truck

2012 Volkswagen CC

2011 Ford Fiesta

2011 Honda Insight

2012 Hyundai Veloster

Luxury Car

Midsize Car

Luxury Sport Car

Luxury SUV

Midsize SUV

Van

Large SUV

Small SUV

Minivan

Large Car

Large Truck

Midsize Car

Subcompact Car

Small Car

Sport Car

($2,761)

($2,523)

($1,807)

($1,542)

($909)

($807)

($579)

($498)

($475)

($467)

($332)

($238)

($208)

($112)

($63)

Vehicle Category Year / Make / Model $ Drop From Last Month

2011 Cadillac CTS Sedan

2011 Buick Regal

2012 Porsche 911

2011 Cadillac Escalade

2012 Volkswagen Touareg

1

2

3

4

5

($2,761)

($2,523)

($1,807)

($1,542)

($909)

Rank Year / Make / Model $ Drop From Last Month

For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month. TrueCar also ranks the trims for unique makes with the overall greatest drop in price from October 8th, 2011 to November 11th, 2011.

Page 15: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

14November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Shortest to Longest Days in Inventory ( by Vehicle Category )

November’s Shortest and Longest Days in Inventory

Subcompact Car

Small Car

Luxury SUV

Midsize Car

Midsize SUV

Luxury Car

Small Truck

Small SUV

Sport Car

Minivan

Luxury Sport Car

Van

Large Car

Large Truck

Large SUV

24 Days

29 Days

33 Days

38 Days

39 Days

42 Days

43 Days

45 Days

47 Days

47 Days

49 Days

65 Days

78 Days

85 Days

89 Days

1

2

2

4

5

6

7

8

9

10

11

12

13

14

15

Rank Vehicle Catgegory Average Days in Inventory

TrueCar ranks the vehicles that spend, on average, the shortest and longest days on the lot before they sell. We rank by both overall shortest / longest days in inventory and by category. Vehicles that spend little time in inventory are typically in high demand, while vehicles that spend an extended time in inventory are in low demand.

November, 2010 - 53 Days

October, 2011 - 50 Days

November, 2011 - 48 Days

Shortest & Longest Days in Inventory

Industry Wide Average Days in Inventory

2011 Vehicles: Shortest Days in Inventory 2011 Vehicles: Longest Days in Inventory

Rank Model / Year Days in Inventory

Nissan LEAF

Subaru Impreza Wagon WRX

Toyota RAV4

Honda CR-V

Hyundai Santa Fe

Toyota Prius

Scion xD

Toyota Corolla

Nissan JUKE

Subaru Forester

14 Days

16 Days

18 Days

20 Days

20 Days

21 Days

22 Days

25 Days

29 Days

29 Days

1

2

3

4

5

6

7

8

9

9

Rank Model / Year Days in Inventory

Mazda Tribute

Mazda MAZDA6

Ford Mustang

Mitsubishi Outlander

MINI Cooper Hardtop

Suzuki SX4

Chevrolet Corvette

Buick LaCrosse

Nissan Altima

Suzuki Kizashi

233 Days

207 Days

205 Days

204 Days

192 Days

185 Days

179 Days

170 Days

168 Days

166 Days

1

2

3

4

5

6

7

8

9

10

Page 16: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

15November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

November’s Shortest and Longest Days in Inventory ( Continued... )

Highest Percentage of 2011 Vehicles Sold

Highest Percentage of 2012 Vehicles Sold

Model Year Share

Rank % of Sales

smart

Ram

Mitsubishi

Chrysler

Dodge

78.9%

78.3%

76.9%

76.0%

66.1%

1

2

3

4

5

Rank % of Sales

Fiat

Audi

Hyundai

MINI

Scion

100%

97.3%

92.1%

91.3%

88.1%

1

2

3

4

5

Model Year Share shows the percentage share of 2011 model year vehicles sold within the last month versus vehicles of any other model year sold. Generally, the higher the model year share value, the higher the discount a consumer can expect to receive on that given model. It also reflects that dealers are more likely to cut deals on a 2011. At this time of year, many brand’s model year mix are predominantly comprised of 2012’s.

2010 vehicles make up 0.2% of total sales while 2011’s make up 45.0% and 2012’s make up 54.8% of total sales.

2010 Vehicles

2011 Vehicles

2012 Vehicles

0.2%

45.0%

54.8%

Percent Industry Share of Model Year Vehicles

2012 Vehicles: Shortest Days in Inventory 2012 Vehicles: Longest Days in Inventory

Rank Model / Year Days in Inventory

Toyota Prius V

Subaru Forester

BMW X3

BMW 5 Series

Toyota Yaris

Kia Rio

Land Rover Range Rover Sport

Subaru Outback

BMW 3 Series

Toyota Camry

3 Days

4 Days

5 Days

7 Days

8 Days

9 Days

9 Days

9 Days

9 Days

9 Days

1

2

3

4

5

6

6

6

6

6

Rank Model / Year Days in Inventory

Nissan NV

Kia Sedona

FIAT 500

BMW 7 Series

Mazda MAZDA6

Chevrolet Malibu

Volkswagen Eos

BMW 1 Series

Infiniti M37

BMW 6 Series

80 Days

73 Days

62 Days

58 Days

48 Days

46 Days

45 Days

45 Days

44 Days

44 Days

1

2

3

4

5

6

7

8

9

9

Make

Make

Page 17: AUTOMOTIVE INTELLIGENCE COVERING NEW CAR PRICES, BEST CAR DEALS

About UsTrueCar, Inc. is an automotive solutions provider focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs. TrueCar.com is a transparent, visual publisher of new car transaction data. TrueCar.com price reports help both dealers and consumers to agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally. TrueCar, Inc. works with a national network of nearly 5,000 Certified Dealers that provide up-front, no-haggle, competitive pricing to assist some of the nation’s largest and most well respected membership

Contact UsTrueCar Inc.225 Santa Monica Blvd, 6th FloorSanta Monica, CA 90401(800) [email protected]

Visit us at www.truecar.com

and service organizations to meet the auto buying needs of their members and customers. These partnerships include American Express, AAA, USAA and more than 60 others. Collectively these audiences represent over 1M in-market customers each month. TrueCar, Inc. is head-quartered in Santa Monica, CA and has offices in San Francisco. The company was founded in 2005 and has been profitable since 2009. With nearly 200 percent year-over-year growth TrueCar has driven over 300,000 sales and is developing a suite of transaction oriented products and services centered on transparency and radical clarity as a result of comprehensivelyanalyzing market data and information.

DisclaimerThis report and the information contained herein is for your noncommercial, personal use on an “as-is, as available” basis and September be used by you for informational purposes only. TrueCar makes no representations or warranties, express or implied, with respect to the informa-tion contained in this report and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose, and non-infringement. The information contained in this

report may include technical inaccuracies or typographical errors. Neither TrueCar nor any of its parents, subsidiaries, affiliates, or their respective partners, officers, directors, employees, or agents shall be held liable for any damages, whether direct, incidental, indirect, special, or consequen-tial, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this report.

16November 14th , 2011 - TrueTrends™ by TrueCar™ - © 2011 TrueCar, Inc.

Appendix