navigating the 5 c's - 2012 beach retreat
DESCRIPTION
Session for MACPA's Beach Retreat on July 6, 2012. The 5 C's (seas) Change, Complexity, Compliance, Convergence, and Competition. We covered the latest trends in social business and what it means from a leadership and change management perspective.TRANSCRIPT
Navigating Turbulent Times Navigating the 5 C’s
July 6, 2012
Tom Hood, CPA, CITP, CGMA
MACPA-‐Logo-‐medium.jpg
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“...where the most important skill is the ability to acquire new skills.”
Picture: John Drake - Flickr
• Change • Complexity • Compliance • Convergence • Compe<<on
MANAGING THE SEA CHANGE
The “New Normal”
h=p://www.endoAusiness.com
Survival is not mandatory
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www.bizlearning.net A Tahi'an reef and a Kauaian surfer, both in perfect focus. Photo: Noyle/SPL
“You can’t stop the waves, but you can learn how to surf.”
– Jon Kabat-‐Zinn
Humans are fundamentally “sight” creatures
And the power of making our thinking visible to others…
We need longer sightlines during periods
of rapid change
“Innovation distinguishes between a
leader and a follower - Steve Jobs”
Technology
Ideas
People
Technology Ideas People
Insight to action - one without the other is either useless or destructive
What we see…
Scans
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Meetings
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In our hyper-networked, mobile, social, global world, the rules and plans of yesterday are increasingly under pressure; the enterprises and individuals that will thrive will be those willing to adapt in a disciplined, unsentimental way.
Generation Flux is a term that describes all of this - the chaotic business era that we have moved into - as well as the people who are poised to thrive in this environment. - Robert Safian - editor FastCompany
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Listen to your junior officers
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Generations – the # 1 issue
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You have three years!
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Go social, Go native!
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Five Qualities of Extraordinary Leaders
1. Sight - Ability to see emerging patterns and shift perspective when necessary
2. Insight – Ability to think strategically and critically to gain insights
3. Create – Seek high leverage opportunities that build on your strengths
4. Communicate - Ability to make your thinking visible to others and the ability to collaborate inside and outside your organization
5. Inspire – Ability to mobilize support and engage others involved in doing the work to join you in ACTION
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Start With Why
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The Opportunity – Be the House
• 15 X – ROI on Strategy as Process & Alignment (Jim Collins – Built to Last)
• 8 X – Engagement & Trust (Gallup)
• 10X – Return on Leadership (Information Masters)
• 20 X – Return on Culture (Information Masters)
• 3 X - Return on Positivity (Dr. Barbara Frederickson)
“In order to buy-in, I have to weigh in.” – Pat Lencioni
Our i2a Strategic Thinking System is built on proven and researched strategic planning and change management principles.
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Growth & Innovation
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Inner Circle Bought-in
Informed Leaders I support it
Pragmatists I’ll wait & see
Skeptics Prove it to me
No-Nos I don’t like this
Tipping point which way will they go?
This is your risk point!
Adoption of almost everything happens along a bell curve according to Geoffrey Moore. Change and ideas are no different, the key is to tip the odds in your favor and pay attention to
the numbers of people in each level of your organization and within each group.
What can you do to boost your odds?
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Strategy as Process -‐ Our i2a Framework
How do you tip the odds in your favor?
• Engagement • Alignment • Commitment • Accountability
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Strategy as Process using a simple framework that can be repeated
And cascaded throughout your organization
Rocket fuel for strategy
Tipping the Odds in Your Favor
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Kim Cameron states, "Those who positively energize others are higher performers. Position in the energy network is four times the predictor of performance compared to position in the information or influence networks."
Why executives should care about Employee Engagement
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Gallup studies proved that corporations with higher engagement levels generated: • 27% higher profits • 50% higher sales • 50% higher customer loyalty • 38% above average productivity “Employee Engagement is an outcome-based concept. It is the term which is used to describe the degree to which employees can be ascribed as aligned and committed to their organization such that they are at the most productive.”
-The International School of Human Capital Management
Turn the Flywheel with Alignment “Alignment is a mode of belonging that is not confined to mutual engagement. The process of alignment bridges time & space to form broader enterprises so that participants become connected through the coordination of their energies, actions, and practices. Through alignment, we become part of something big because we do what it takes to play our part."
- Etienne Wenger Communities of Practice
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Alignment focuses on the future and builds trust.
Alignment is about getting their discretionary effort.
Cascading Alignment throughout the organization creates Commitment
Firm-wide
Regional & Practice Levels
Office Level
Individuals Align Their Goals to the Firm
Cascading by understanding the top level goals and linking the next level down through the organization
Sample alignment worksheet from
MACPA
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You are probably reaching the rider, BUT … are you reaching the elephant? How?
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Feedback From Partner’s Meeting
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Lessons from Switch: How to Change Things When Change is Hard
Each person has an emotional Elephant side and a rational Rider side. You’ve got to reach both. And you’ve also got to clear the way for them to succeed. In short, you must do three things: • Direct the rider
• Find the bright spots • Script the critical moves • Point to the destination
• Motivate the elephant • Find the feeling • Shrink the change • Grow your people
• Shape the path • Tweak the environment • Build habits • Rally the herd
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It is more important to have your team:
• Thinking strategically than having a strategic plan. • Understanding the direction and foundation (vision, values
& strategic intent) of the firm than having a detailed five-year plan.
• Engaging in the firm’s future as a whole organization, not just the partners.
• Aligning and on the same page than working independently in their own silos.
• Engaging and participating than being idle observers. • Focusing on the future than questioning the past. Our 12a: Insights to Action framework allows you to engage and align your firm and engage your people in the meaningful work of your organization. This increases buy-in and discretionary effort that defines high performing organizations.
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Learning & Leadership
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Find your Edge In a period of rapid
change and increasing complexity, the winners
are going to be the people who can learn faster than
the rate of change and faster than your
competition. - Tom Hood, CPA,
CITP,CGMA CEO of the MACPA & the
Business Learning Institute
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Tom Peters advice on keeping your L > C
"In a world that shows no signs of slowing down, no individual can rest on his
or her intellectual laurels… The future belongs to this organizations, as well as
those individuals, that have made an active,
lifelong commitment to continue to learn.”
- Howard Gardner Five Minds for the Future
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Superior Talent Generates Results" & Superior Learning Strategy
Generates Superior Talent 26% higher revenue per employee 40% lower turnover among high
performers and 17% overall 29% higher level of engagement 36% higher readiness in
leadership and management
Trends in Learning & Development
American Institute of CPAs
What CPAs have said about the future:
1. Changing demographics - Aging workforce, diversity, 4 generations in the workplace
2. Increased globalization, economic shifts and increasing competition 3. The technological revolution - cloud, social, big data & XBRL 4. Issues around Information Security, Privacy & data integrity 5. Shift to consumer and employee power (from push to pull) 6. Changes in the way we communicate - mobile, txt, skype 7. Work-life challenges or conflict - "do more with less", 24/7 work 8. Information Overload - filter failure 9. Increasing complexity of rules and standards (IFRS, GAAP, PCAOB, SEC) 10. Economic uncertainty - deficit, debt and pressure on government
http://www.slideshare.net/thoodcpa/top-trends-to-watch-2012-cpa-horizons-2025
The DNA of the CPA Values & Competencies
• Leadership • Communica<on • Strategic Thinking • Collabora<on & Synthesis • Technologically Savvy
Practice Areas
Competencies
Staff Levels
• How we work
• Skills we need • Knowledge • Skills • Abilities
• How we grow • Career Paths
The Learning Matrix Aligned to your Strategy
www.macpa.org
Customized to meet your firm Competencies and aligned with your strategy
Staff Principal/Director
Senior Senior Manager
Manager
Decision making by specification,
task specific work
1st level supervision on established guidelines & standards
1st level of strategic thought & focus on boundary spanning
activities
Assess & understand longer-term variables
& accomplishing future goals
Leading and/or developing new practice areas, strategic alliances
& talent Critical Turning Point The
Bounce
Copyright 2012 – Business Learning Institute
The Business Learning Institute developed the AICPA Leadership Academy in 2009 replacing the Kennedy School of Harvard University. Since then we have run it consecutively for the AICPA and in 3 states and 2 firms, developing some of the Profession’s top leaders
Why CEOs should care about Social Media
“In-‐forming is the individual person's analog to open-‐sourcing, outsourcing, insourcing, supply-‐chaining, and offshoring. Informing is the ability to build and supply your own personal supply chain—a supply chain of informaCon, knowledge, and entertainment. In-‐forming is about self-‐collaboraCon—becoming your own self-‐directed and self-‐empowered researcher, editor, and selector of entertainment.
– Thomas Friedman
Why CEOs should blog?
1. Thought Leadership (Jody Padar example)
2. Engagement with more members and shared insights (AICPA Leadership Academy)
3. Real Time Focus group 4. Communication and connecting your organization
(Marriott Story & MACPA CFO Conference)
5. MACPA uses of social media 6. The Power of Blogging 7. Case Studies (Connecting to Thought Leaders, Connecting to Members –
Books, MACPA Beach Retreat & NE CPE Conference)
8. Top Ten (Social) Learning Technologies 9. Risk Management 10. It is bigger than you think - Social Organizations 11. Getting Started 12. If you Need Help & Resources
Seth Godin & Tom Peters
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Success in a Connected World
Thought Leadership
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Social Media Engages & Shares Insights
The twi=er stream from AICPA Leadership Academy
Real Time Focus Group
Example of using Twi=er to get immediate real <me feedback for this preso
The Marrio= Story
“Bill’s blog makes me feel connected to the organiza'on in a way I had not felt before. I feel more informed and closer to the organiza'on than ever before.” – from a Marrio= Finance Team member during an MACPA Professional Issues update at their HQ in Bethesda, MD ].
What if you could keep your organiza<on informed and inspired by your thoughts?
Case Study – MACPA Beach Retreat
The next three slides show the way you can use social media to engage a broader audience and create a resource for par<cipants. 1. Post preso on
www.slideshare.net 2. Embed it and other
resources and links in your blog post
3. Tweet it out and use the @name of people men<oned
4. Let the conversa<on con<nue!
Follow the links How social media can be used for leadership &
learning • Live session at MACPA Beach Retreat • Video interview w/ Emmanuel Gobillot, author of Leadershik
h=p://youtu.be/3nUhFut5CjM • Post preso on www.slideshare.net h=p://dld.bz/afX8M • Blog post about Beach Retreat session on www.cpasuccess.com
h=p://dld.bz/afX2K • Blog sends out tweet h=p://dld.bz/agc52 men<ons example from
class twi=er handles • Tom Peters responds h=p://dld.bz/agc5U • Emmanuel Gobillot responds on Twi=er h=p://dld.bz/agc6v • And on www.bizlearningblog.com w/ comment h=p://dld.bz/agc6C • And involved Joe Bou=e h=p://dld.bz/agc6Q • And featured by Dr. Steve Hornik (UCF – Accoun<ng)
h=p://dld.bz/agc8f
Featured our blog post
http://dld.bz/agc8f
The post was even featured in an accoun<ng educator’s “daily” distributed to his followers.
My network map
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1 – 1,736 2 -‐ 430,700 3 – 10,337,400
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Paul DePodesta - VP of Player Development for the New York Mets formerly Asst GM of Oakland A’s
Adopt a moneyball mindset
1. Ask the naive question 2. Be the house (measure, odds, risk) 3. A willingness to try anything 4. look around (especially outside) 5. Confidence matters - believe in yourself