my guiding principle is this: gilt is never to be doubted with fabiano cid
TRANSCRIPT
My guiding principle is this: Guilt is never to be
doubted.
Franz Kafka
My guiding principle is this: Guilt is never to be
doubted.
Franz Kafka
GILT Fabiano Cid
1. My Motivation2. Your Motivation3. GILTxxN4. When English is not English5. The Vendor Supermarket6. The Things That I Don’t Understand Too Well7. Where Should You Go Now?8. You Ask… I Don’t Answer
AGENDA
“I would have liked to seen/heard more about how to convince US based companies to invest in Latam if the revenue is not showing value yet - the argument that you need to invest in Latin America if you want to succeed there.”
Tatiana
“I would have liked to seen/heard more about how to convince US based companies to invest in LatamGILT if the revenue is not showing value yet - the argument that you need to invest in Latin AmericaGILT if you want to succeed thereabroad.”
You
GILT
“making software products run anywhere”
G11N
“producing products that are free of any
dependency on language, script, culture, and coded
character set”
I18N
“rendering text into another language”
T9N
“adapting a product to a specific language, script,
cultural, and coded character set environment”
L10N
Locale
FIGS
CCJK
LSPs
So You Decided to Go Global. What’s Next?
Processes
Resources
www.gala-global.org
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The Language Services Market: 2015Donald A. DePalma, Hélène Pielmeier, et alli
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86% of localized mobile ad campaigns outperformed their English-language counterparts in both click-throughs and conversions.Why Marketers Should Consider Localized Mobile AdvertisingFrançoise Henderson
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