Product design public relations

T h e

s i d e o f M a r l e n a

B a d j o v a

Issue: Unique www.behance.net/marlena

d a r k

d r i v e n , D e t e r m i n e da n d . . 5

E x p e r i e n c e i n t h eb e s t p r c o m p a n y ? 4

4 l a n g u a g e s s h e c a n ’ t g o w i t h o u t 4

C V : T h e u n c o v e r e ds e c r e t 7

A s t u d e n t o f t h e . .. . w o r l d 8

CONTENTSJanuary 2011 | Special Edition

120

The sexiest? smartest?.. woman aliveHow Marlena came to be awarded with 3

gold medals

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Innocence and SincerityShe claims she has never

spoken a lie or an unjustified insult...

13

Why men also cryIt is nice to see a tough, but also

sensitve man

13

Why men also cryIt is nice to see a tough, but also

sensitve man

2

If i were a boy..people would finally make

sense of me

2

Why bother“I am never tired of discovering new things and

meeting new cha-llenges. They fill me up with life and passion..”

On the cover . jdjdicdsicjdscijdcjdscjdscm ds ds On the cove jdjdicdsicjdscijdcjdscjdscm ds ds dskfdpfkkco-dckzxckdkocdsjvvjvjcvjcvjcxvcxvfxvkdfokfkovcxk dskfxvfxvkdfokfkovcxk

2Never give up on such a

wonderful lifeRumour has it this girl smiles all the time. She caims that even if someone calls her an idiot she can still turn the

situation around and instead of saying “screw you” just reply

“I love you too”.

Murder. . . ?

Q U I C K f a C T S

STUDENT OF

• University of L E E D S • Universidad Pontificia de S A L A M A N C A SPEAKS FLUENTLY • English • B u l g a r i a n • S p a n i s h • FrenchWORKED IN No1 Bugarian firm for P R and M A r k e t i n g (2009)

M A R L E N Ab A D J O VA

An a c t i v e person, innovative and with C h a l l e n g i n g i d e a s , keen to face the

daily problems and rewards in t h e s p e r e s o f m a r k e t i n g a n d p r .

I devote my time to many and diverse tasks, but a l w a y s r e m a i n f o c u s e d a n d d e d i c a t e d , getting the job done and D e l i v e r i n g r e s u l t s . Only 2 1 years old but with already more than 2 1 thousand minutes of professional and practical

experience realised.

E L G U R U

EL GURU

PERFIL

WHY READ THIS DOCUMENT?

Leeds University

How and why should we consider this young professinal

[FOR OUR ORGANISATION]

I n this edition you will be presented a young ardent and determined individual who considers her strongest sides are languages and sports, which combined form the professio-nal profile of an agile communicator who thinks on his feet ready to spring into action.

T hrough her drive for success and neverending desire to progress Marlena has already worked for two of the biggest companies in Bulgaria (including the N.1 company for PR and an associate of the largest PR corporation in the world - WPP). As a versatile and well-rounded person, she has been in charge of PR cam-paigns, Events Organisation, Product and Logo Design and has occupied posts such as Moderator (of lectu-

res), Translator, English Language Teacehr (FCE) and Marketing assistant.

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CCOMMUNICATIONS

STUDIES

2008– 2012

UNIVERSITY OF LEEDS (UK)

• Power Politics & the media

• Media Policy

• New Media

• Social Communications

2010 – 2011

UNIVERSIDAD PONTIFICIA DE

SALAMANCA (ERASMUS)

• Corporate Communication Policies (studied in Spanish)

• Radio Scripts and Production (studied in Spanish)

• Sociology (studied in Spanish)

• Photoshop, Illustrator and InDesign (studied in Spanish)

09/2003 – 06/2008

7TH SECONDARY SCHOOL OF EDUCATION

(Sofia, Bulgaria)

• Awarded a gold medal for exceptional academic and extracurricular achievements

Mathematics; Information Technologies; Informatics; French Language (Intensive); Spanish Language; Physics; Litterature; Geography; History; Chemistry; Bulgarian Language; Biology; Music; Art

Subjects were studied each year during the final 5 school years. Graduated at each with a grade of 6 (out of 6 possible)

09/2003 – 06/2008

FIRST FRENCH LANGUAGE SCHOOL

(Sofia, Bulgaria) and

FIRST ENGLISH LANGUAGE SCHOOL

(Sofia, Bulgaria)

• Further graduated from both these schools as a part-time pupil while studying full-time at my main school

EdUcation

7

WoRK

Europa Idiomas (Salamanca)

09.2010 - present

Engl ish language teacher (for the Cambridge FCE)

As an English language teacher I have to make sure my lessons are tailored to meet my students’ needs .I f irst have to adequately de-termine the language level of my students and their strong and weak sides so that I can create a coherent and effec-tive one-year teaching plan . I aim to make my lectures simple enough to fol low but reflecting the f inal target of the classes – acquisit ion of the Cambridge FCE.

M3 Communications Group, Inc. (Bulgaria) – a Hil l&Knowton associate

06/2010 – 10/2010

Coordinator; PR and market ing ass istant

M3 Communi-caions was the No.1 Bulgarian firm for 2008 based on won projects , c l ient satisfaction and calculated net yearly income (Kapital ’s yearly chart) and was also in the top 3 for 2009. My responsibil i -t ies included the organisation of a weekly conferen-ce (with guests usually ministers or CEOs of well-known companies) as well as events management and organisation. Through my res-ponsibil i t ies I gained a thorough perspective of the business as I was involved in all different stages and different projects – from

the compiling of databases to organi-sing events, brainstorming, esta-

blishing contact with key bu-siness clients, partners and

the media, writing press releases, following press

coverage and evaluating f inal costs and outco-mes of campaigns.

Internship at IPRcon-sult ing (Bulgaria)

06/2009 – 09/ 2009

PR adviser; trans lat ion serv ices, language

interpretat ion

Worked with the biggest clients in sectors as : e lec-

tronics and house goods, mobile phone providers,

education and public adminis-tration; also had responsibil i t ies

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as an interpreter .

Gained experience in an unpredictable and stressful environment as part of IPR Consul-t ing. As the key link between clients and cus-tomers I real ised a 10% increase for 3 months in consumer satisfaction towards our cl ients’ products. Successfully kept track of and iden-tified potential threats and opportunities for our clients’ busi-nesses in a period of changes and eco-nomic uncertainty.

AYS – AtYourSer-vice (United King-dom)

04/2009 – present

Cater ing Staff Manager

I was responsible for the smooth exe-cution of some of the most important events in anyone’s l i fe such as weddings and jubi-

lees or anniversaries. Often wor-king for the best catering agency in Yorkshire (YPC) I was charged with being the team leader where I had to assure each waiter knew his dish, the serving order and the right t imes to ofeer or clear a dish.

The University of Leeds

05/2009 – present

Democracy Representat ive and

Communicat ions Ambassador

My responsibil i t ies included pro-moting higher education to pupils by creating interesting workshops and tours of my University. I was responsible for groups of 5-7 stu-dents along with one or two other students and we had to ensure each of us knew his responsibil i -t ies and also that we were mana-ging the team of pupils effectively.

“Bodington Hall” (Leeds)

09/2008 – 07/2009

Pres ident of the b iggest student accommodat ion

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