JENNYMCCALLUMGRAPHIC / PRINT / CORPORATE IDENTITYPORTFOLIO 2012

EXAMPLES OF WORK: PAGES 2-8ABOUT ME: PAGE 10

JENNY-MCCALLUM@LIVE.CO.UK07739965340 APARTMENT 34 THE NILE, 26 CITY ROAD EAST, MANCHESTER M15 4TB

FREELANCE: Matrix Dental LaboratoryTITLE: Presentation Lab Pack

AUDIENCE: Dental technicians across the UK and europe.

BRIEF: To develop a striking, proffessional presentation folder for a multi-million pound dental laboratory to send to exclusive clients. The image of ‘perfection’ is vital to the success of the laboratory. To avoid conflicts on what is classed as ‘dental perfection’, it was decided to not use models who were showing their teeth.

PRODUCTION: Liaised with printers to set brief; created cutting guides for folder from scratch. Proofs were required to check cutting layout, with guides being adjusted to fit perfectly.

BRIEF: To produce a set of roller banners to accompany the presentation folders to use at dental events.

FREELANCE: Matrix Dental LaboratoryTITLE: Roller Banners

AUDIENCE: Dental technicians across the UK and europe.

FREELANCE: Beauty Works

AUDIENCE: Clients to beauty salon, mainly women

BRIEF: To design a new corprate identity for beauty salon ‘beautyworks’. They required a range consisting of a price list, appointment cards and gift vouchers.

PRODUCTION: Appointment cards, treatment listsand and gift vouchers were printed on matt stock and spot-varnished for a high-end feel.

POST-PROJECT: Identity was carried through to the external facia and internal detailing for a new salon (below). A website was produced and social media utilised to attract new clients and inform existing clients.

SKILLS FOR HEALTHTITLE: Train the Trainer Resource Pack

AUDIENCE: National, healthcare workforce

BRIEF: To present a toolkit of information to attendees of a course to take-away and use for their development. Pack needed to be updated on regular intervals. Pack to contain laminated handouts, loose sheets, publications, cd-roms, powerpoint presentations.

PRODUCTION: Liaised with printers to set brief; work to a budget and create final product in its entirety.

SKILLS FOR HEALTHTITLE: Products and Services Catalogue

AUDIENCE: National, healthcare workforce

BRIEF: To present a complete catalogue of products and services offered by skills for health. Involved splitting the products into sections, and supplying a series of individual leaflets to be stored in the back of the catalogue.

PRODUCTION: Liaised with printers to set brief; work to a budget and create final product in its entirety. Construction was complex due to the tabs and additional die-cut pocket to the rear of the catalogue.

NHS NATIONAL WORKFORCE PROJECTS / SKILLS FOR HEALTHTITLE: Exhibition Display Graphics

AUDIENCE: National, healthcare workforce

BRIEF: To create a space-saving stand that incorporated a plasma screen to demonstrate new e-learning programmes at major nhs exhibitions.

PRODUCTION: Liaised with printers to set brief; work to a budget and create final product in its entirety.

(Below: built stand without screen installed)

NHS NATIONAL WORKFORCE PROJECTSTITLE: CD-ROM Packaging

BRIEF: Design packaging for a range of cd-roms for use at events, workshops and for distribution across the uk health sector. The examples shown opposite span from simple sleeves to more complex 4pp die cut cases, which required strong attention to detail to align the CD graphics to the sitting position within the case. This allowed the CD area to be used for information and diagrams as space was limited, such as the far-left example.

PRODUCTION: Liaised with printers to set brief; work to a budget and create final product in its entirety.

WEBSITE DESIGN

1. IUVO DESIGN - 2011TITLE: beautyworkscheshire.co.uk website SOFTWARE USED: Adobe Muse

2. NHS NATIONAL WORKFORCE PROJECTSTITLE: Healthcare workforce portal AUDIENCE: National, healthcare workforceSOFTWARE USED: Adobe Illustrator & Photoshop - integrated with CMS system (Joomla!)

3. FREELANCE - 2006 TITLE: brastraps.co.uk retail

websiteSOFTWARE USED: Adobe

Photoshop & Dreamweaver

CAREER HISTORY

Project Manager (Royal Bank of Scotland account) Jan 2012-Present Momentum Instore

Graphic Designer / Owner 2011-Present iuvo design

Graphic Designer 2007-2011 Skills For Health (formerly NHS National Workforce Projects)

Communications Support 2006-2007 NHS National Workforce Projects

QUALIFICATIONS

BA (Hons) Visual Communications & Marketing (2.1) 2002-2005 University of Leeds

Prince2 Practitioner (Project Management) 2011

A-Levels: Media Studies (B); English Language (B); IT (C) 2000-2002 Ridge Danyers Sixth Form College, Marple

AS-Level: Business Studies (B) 2000-2001

GCSEs: 10 From A*-C (A’s in Maths, Sciences, English, Graphic Products) 1995-2000

SKILLS

Adobe InDesign CS2-5 nnnnn Adobe Illustrator CS2-5 nnnnn Adobe Photoshop CS2-5 nnnnn Adobe Dreamweaver CS2-3 nnnnn Adobe Muse nnnnn

Microsoft Office Suite nnnnn

Problem Solving / Project Management / Verbal Presentation / Teaching / Mentoring / Team Working / Delegation

JENNY MCCALLUM: Driven, creative and enthusiastic with a strong background in design and project management for the public healthcare and private sectors. Benefits from knowing all sides of the creative process from concept to production. Enthusiastic about new technology and keen to be involved in the ever-changing industry. Possesses excellent communication skills with the ability to develop and maintain strong internal and external relationships. Greatly values being part of a successful and productive team whilst thriving in challenging working environments.

OvErviEw Of rEspONsibiLitiEs

Project Manager (Royal Bank of Scotland) - Momentum Instore [Marketing Agency]

I am responsible for coordinating the campaigns from one of the agency’s largest and longest-standing clients - the RBS Group. I deal with the client’s marketing campaign team on a regular basis and have built up a trusting relationship with them. I have planned and managed the installations of various marketing campaigns into over 600 RBS branches across the UK.

y Managing client expectations and project timelines accordingly y Establishing and monitoring project budgets on a daily basis,

along with raising and submitting invoices to a strict schedule y Working with other client teams to ensure that conflicts are

avoided y Receiving and interpreting client requirements

y Writing clear and descriptive briefs for installation teams to ensure that the requirements from the client are met

y Dealing with last minute brief changes y Providing daily reports to the client and a more in-depth report at

the end of projects y Delegating work to project assistants.

Graphic Designer - Skills for Health y In-house graphic designer for healthcare organisation in the

public sector for over four years y Delivered high quality concepts and final products to be circulated

across the national healthcare workforce y Delivered products including: Brochures, magazines, booklets,

magazine advertisements (Health Service Journal [HSJ], British Medical Journal [BMJ]), CDs, training packs, promotional items, exhibition graphics.

y Most successful graphic design project: The Train the Trainer resource pack. Raised the organisation income from commissioned workshops utilising the pack, over that of the Department of Health contract. The success of this project led to the organisation being commissioned to re-design for use across NHSScotland, along with a range of other resources.

y Worked closely with internal web teams to offer a design perspective to technical developments on CMS websites.

y Self managed workload, working directly with clients.Graphic Designer / Owner - iuvo designI am a freelance designer in my spare time, providing design services to the public and private sectors. Private sector projects have included establishing corporate identities for new retail businesses, website design (including e-commerce) and social media marketing. Public sector projects have included reports and posters to be circulated across the country.

y Meeting with clients to establish requirements and discuss possibilities

y Working within pre-established brand identities

y Proof reading and content-writing y Creating quality products that communicate messages effectively. CONTACT: jenny-mccallum@live.co.uk 07739965340

Apartment 34 The Nile, 26 City Road East, Manchester M15 4TB