must-do internet marketing for your webstore

–Tapping into your existing customers?

Driving Traffics to Your Online Store- The Fundamentals

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Table of Contents

• Besides SEO, what are the options available?– Pay per Click – Fastest way to advertise your website– via Forum Market (t-shirtforums.com/ lowyat.net, jbtalks etc)– via Online Market Places – (Ebay, Etsy, Lelong, etc)– Related Communities (Forum, Blogs etc)– Google Product Search (Google Base)– Email Marketing– Affiliate Marketing– Social Media Marketing eg. Facebook, Tweeter– Blogging


Ask: Who are your customers?

The Goal: Get Found by Targeted Audience


Drive Traffic from Crowded (targeted) websites

Relevant Forums

Relevant BlogsSocial Networking Sites

(Friendster, Myspace, Facebook)

Relevant Classifieds


First thing First - Keyword Research

Think like a customer• https://adwords.google.com/select/KeywordToolExternal

https://adwords.google.com/select/KeywordToolExternal


Keyword Research

Suggestion by Search Engine


Keyword Research

Google Insights for Search• http://www.google.com/insights/search/#

http://www.google.com/insights/search/




• Pick Keywords that are highly targeted / relevant to your products

• Use it on your Headline / Title on all marketing message

What’s next?


PPC - Driving Traffic the Fastest Way

• Pay-per-click (PPC) advertising


Basic Concepts of Adwords

• Benefits of Google Adwords?– Fastest way to attract customers– Very Targeted– Get prospect to find you

Right Message >Right People >Right Market >Right Time


Basic Concepts of AdwordsHow much does it cost?

– No fixed price (auction)

Google provide estimated cost per click– You only know after the clicks happen– Good news is

• No Minimum Spend• You control your budget• You control Maximum Cost Per Click• Pause/End the campaign anytime


Malaysia Pricing


Adwords Strategies

Strategy for new user– Start with 1 product or 1 category (for new user)– Set a daily budget eg. RM30– Run for 1 month and see the results

Google AdwordLanding Page


More on Adwords – Must

Google Adwords Kickstart Course （ Free Download) http://www.slideshare.net/neowave/google-

adwords-kick-start-course-presentation

Google Adwords Cheatsheet (Free Download)

http://www.perrymarshall.com/google/


Forum Marketing

These are places people “hang out”, traffic!!!• http://forum.lowyat.net/GarageSales• http://www.jbtalks.cc• http://www.malaysianbabes.net • Google it “your keyword + forum”

• Read their Rules & Regulation– Common rules, eg. online store link is not allowed to post– Selling tag [WTS], [Selling], etc– Sometimes pre-order is not allowed– Submit IC number to verify your identity?

http://forum.lowyat.net/GarageSales

http://www.jbtalks.cc/

http://www.malaysianbabes.net/


Study how other seller post


Tips for Forum Marketing

Start with 1 post first and see the results

Tips:• If possible, get Ready-Stock Photo (not

manufacturer one)• Get people respond in your thread (to show

your thread is popular)• Don’t simply post for the sake of BUMP (Bring

Up My Post)


Be Active in Online Market Places

• Market Place – Just some eg…– http://www.ebay.com/ – http://mall.cari.com.my/index.php – http://www.lelong.com.my/ – http://www.haiyo.com.my/index.php– http://www.messonedown.com/ – http://www.mudah.my/ – http://www.bigsale.com.my

• Niche Market Place:– http://www.mysimplifieds.com/fashion– http://www.chictini.com– http://www.shoplette.com/pages/retailers

Tips: Just post a few of your products will do

http://www.ebay.com/



http://mall.cari.com.my/index.php

http://mall.cari.com.my/index.php

http://www.lelong.com.my/



http://www.haiyo.com.my/index.php

http://www.messonedown.com/



http://www.mudah.my/



http://www.bigsale.com.my/

http://www.mysimplifieds.com/fashion

http://www.chictini.com/

http://www.shoplette.com/pages/retailers




Community / Blogs

• Community Website– http://www.shoppingnsales.com– http://pasim.wordpress.com/– http://www.emmagem.com/

• Sign up Google Alerts (stay in the radar)– Participate in forum– Comments on other people blog (Don’t Hard Sell /

Spam!)– Find link building opportunities

http://www.shoppingnsales.com/

http://www.shoppingnsales.com/

http://pasim.wordpress.com/

http://www.emmagem.com/




Coupon Sites

Submit Coupon (Discount code at webShaper) toFamous coupon site

– http://www.retailmenot.com/ – http://www.couponsnapshot.com

http://www.retailmenot.com/



http://www.couponsnapshot.com/

http://www.couponsnapshot.com/


Google Product Search + Reviewed Sites

• http://www.resellerratings.com


Email Marketing

• Email to existing customers• Compile your own list (people

who knows you or love you!, don’t buy database!)

• Discount Code/Free Shipping http://www.webshaper.com.my/learn/video/discount-code.html

• Ensure deliverability. Use email Marketing Program to track.


Affiliate Marketing

1. Look for websites offering products / services complements with you business.

2. Let affiliates putting up your banner ad / text ad on their website and drive sales to you!

3. Pay your Affiliates a commission for referring sales to your website.

http://www.neowave.com.my/flashdemo/Managing-Affiliate-Marketing-01.htm http://www.neowave.com.my/flashdemo/Managing-Affiliate-Marketing-02.htm


Social Media Marketing:Facebook & Twitter

Facebook• 300,000,000 users and growing• Malaysia - 3,047,660 people only.• A good platform to engage your customers

and Prospects, easily share products updates and communicate with clients!


Emarketer 2009 statistics:


Starting on Facebook (It’s free!)

• Setup Facebook Page (not group – 5k limitation, not personal profile)– http://www.facebook.com/pages/create.php

• Become the first fan of your own page!– Then start grabbing “fans”, minimum 25 to your page so you are

entitled to a username (brand) for your facebook page.• Set a name for your page

– http://www.facebook.com/username/• Grab FanBox Widgets to put on left, right or bottom of your

webShaper Stores.– http://www.facebook.com/facebook-widgets/

• Are you are done! Start Promoting Your Page it via Facebook Ad (select PPC) and get permission to “spam” people!


Fanbox Widget Preview


This is how it looks on your store


What you can do with Facebook Page?

• Build your community / followers• Update latest news and products

(each time you update, new post showing up on their facebook homepage, clients can see and interact! As easy as copy link from your webShaper stores and share it! )


What you can do with Facebook Page?

• Distribute your coupon code (Starbucks survey on Facebook.com/Starbucks reveal this is their customer top request!)

• Messages directly to their Facebook inbox (function like email marketing ! make sure you don’t spam, again, solid content making sure it’s worth their time clicking)

• Setup Event invitation, Polling and more!• Advertise Your Page in Facebook

(profile specific targeting! Can filter via age, marital status, sex, country and even on their birthday! Imagine giving out a special discount code for the birthday boys and gals! )


Customer success story

Mwstyles.com – 6500+ fans in 3 months time.

Ethan

If the person agrees to “join your fb page”, they’re already a “qualified”prospect or a loyal repeat customer (and marketing studies say time andtime again that it costs more money to get new customers than it does tokeep existing ones)


Twitter - MicroBlogging

• Saying something interesting in 140 characters

• Honestly, there’s overlapping with Facebook and we don’t know how well it will work, yet!

• But just go sign up your twitter account and grab your name first! Eg http://Twitter.com/webShaper

Ethan

# Selling: announce arrival or “end of line” on inventory items# Selling: broadcast “did you know?” tweets that remind people of savings opportunities such as “Clearance” sections or discount codes# Selling: broadcast tweets with exclusive deals (this requires tact as to not be perceived as spam); using unique URL’s for track back validates Twitter as the traffic source# Research: post questions to Followers for comment (on Twitter) or direct them to poll on main website # Branding: tweet about topics that the brand is passionate about to emotionally connect with Followers# Trust Building: offer helpful advice/tips in areas where the merchant is trying to establish thought leadership# Product Awareness: post tweets about useful product features or new ways to solve old problems


Blogging - help boost your trust & sales!

• Blogging can help you ….– Establish yourself as expert in what you do (sell)– Build personal touch and relationship with your clients

• GYM likes Blog for its unique, constantly refreshed contents• Learn from website like www.woot.com, every time they

announced a new product, they blog about that product first.

1 day. 1 deal.

http://www.woot.com/


Recommended Resources + Reading

http://www.webshaper.com.my/blog/

http://www.practicalecommerce.com/

http://www.getelastic.com/











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