1. Content & Apps Partners More Billions Revenue with Telkom Webstore Divisi Covergence Service Center, Telkom Indonesia - 2012

2. Why

3. why should we collaborate ? Content & Apps Partners2M Speedy Existing Definitely out there.+ 40K New Sales per Month Customer rovider 15M Flexi Customer Game Web Apps SDP 113M Hosting Business Apps SUBSCRIPTION TSel Customer Service Telkom ID Music Education BILLING Other Telkom ONE TIME CHARGE Anti Virus Desktop Apps Customer Others ? Telkom Stack

4. why should we collaborate ? Content & Apps Partners2M Speedy Existing Definitely out there.+ 40K New Sales per Month Customer rovider 15M Flexi Customer Game Web Apps SDP 113M Hosting Business Apps SUBSCRIPTION TSel Customer Service Telkom ID Music Education BILLING Other Telkom ONE TIME CHARGE Anti Virus Desktop Apps Customer Others ? Telkom Stack

5. why should we collaborate ? highlight ... 1. Cheap connection through internet and simple http POST/GET method. Content & Apps 2. Telkom does marketing for Partners2M Speedy Existing Definitely out there.+ 40K New Sales per webstore with all contents inside. Month Customer 3. Hit the huge volume prospect market by bundling and repackaging lowest price and discounts for customers. rovider 4. Support multi payment method, 15M even one bill for Speedy, Flexi or Flexi Customer other subsidiary. 5. Real time payment to Telkoms backend, support Prepaid & Postpaid. 6. Connected to single Telkom ID platform for leveraging market size. SDP Game Web Apps 113M Hosting Business Apps SUBSCRIPTION TSel Customer Service Telkom ID Music Education BILLING Other Telkom ONE TIME CHARGE Anti Virus Desktop Apps Customer Others ? Telkom Stack

6. Webstore Experience - Content TransactionCustomer Webstore Partner 2 1 Sign In Member Registration 5 Membership Change 3 Management Password Payment 4 Profiling Pick Content Buy 6 Content Content Delivery My Content 9 Email Content Unsubs 8 7 Information Content

7. more Billions Revenue ???Marketing & Campaign Plan

8. Webstore Campaign . . . Campaign and Campaign !1. Booth at Event2. Telkom Webstore Special Event3. Seasonal BTL 1.Awareness 2.Engagement1. All Telkoms Portal 3.Sales & Commitment2. Social Media3. Forum & Discussion4. Email Blast5. Rich Media Product Knowledge (Image, Video)

9. Make More Billions with webstore1. Great Products 2. Experience 3. Addicted Promo Concept 1 2 3 4 12 >>30 % continues 3 Bulan Gratis Out Option Subscription 9 per Bulan rb

10. Marketing Campaign PlanOnline Merchandise OfflineCampaign & Rewards Campaign1. Facebook forum 1. Facebook Quiz & 1. Cup Holder for Crowd discussion, let people Ask Referral Program, Center, with info printed & Answer (Content ABC winners are picked for 2. Silicone bracelet with Indonesia Fanpage) Grand Prize and tagline printed on it2. Mass Awareness Merchandise 3. Others merchandises. Facebook Quiz & Referral Program 2. Re-Tweet Contest with 4. Leaflet, Standing Banner, Hashtag, winners are Decorative Flag all over3. More Tweeting about picked for Grand Prize in Plasa Telkom Product from Official and Merchandise 5. Give Welcome Kit Account Package for each new4. Mass Awareness Paid 3. Grand Prize or Speedy Subscribers Tweet, with account more Merchandise for each 6. Insertion Campaign from than 100k Followers Activation Outbound Call when5. Mass Awareness, Re- offering Speedy Product Tweet Contest with 7. Insertion Seasonal Hashtag for poin 3 & 4 Campaign

11. Sales Plan M FREE EXTEND REVENUE USER USER Get as Many as 12 360rb 90rb 810jt Free Content Users 30 % 11 330rb 80rb 720jt continues 10 300rb 70rb 630jt 1. Activation Offers for 9 270rb 60rb 540jt every new Speedy Subscriber via Email 8 240rb 50rb 450jt Link, Welcome Kit or OUTCOMES 7 210rb 40rb 360jt others which reachable REVENUE 6 180rb 30rb 270jt 2. Activation Offers for 5 150rb 20rb 180jt existing Speedy 4 120rb 10rb 90jt Subscriber, via URL Link 2 jt 40 rb 3 90rb Rp. Existing Targeted Subscriber Spedy Sales 2 60rb 4.95 1 30rb Miliar

12. Webstore Integration

13. Partner Integration Scheme 1 3 Partner 2 FAB 4 Registration Integration Content & Apps Transaction / Registration Integration Test 7 9 6 Sign Off Contract 8 Settlement &Telkoms Legal & QA Digital Signature via Live / Commercial Invoicing Approval Email Content & Apps

14. Partner Integration Scheme1. Partner User 1. Download API Account Document2. 1Company 1. Content & Apps 3 2. Integration Information Information Development Partner FAB 1. Buy / Subscription3. Legal Information 2 2. Price & Rating 4 Testing Registration4. Bank Account Integration 3. Revenue ShareApps Content & 2. Unsubscription / Transaction T: 35% & P: 65% Testing Registration Integration Test 4. URL Forwarding 3. Email Notification 5. URL Redirect Access 6. URL Demo 4. Content & Apps 7. Term Of Service Access Testing 1. Contract Signing by 7 Telkoms Signature 91. 6Company Sign Off Contract 2. Contract Emailing 8 1. Avalaible for Sale & 1. Check Settled & Settlement Clarification 3. Digital Signature via Partner Email Commercial Invoicing TransactionTelkoms Legal & QA Checking & Reply Live / Commercial2. Transaction Testing Approval Email 2. Promotion via online Content & Apps 2. Do your offline3. Content Evaluation with Certificate through iframe Invoicing Embedded

15. Transaction Order - Partner Integration SchemeCustomer Webstore SDP Billing Partner dtcontentorder 1 dtformorder dttrxorder 3 2 dttrxorder_resp dtpaymentaccount 4 dtpaymentaccount_resp dttrxreversal Dtformorder_resp 6 dttrxreversal_resp

16. Content & Apps Email Notification - Partner Integration SchemeCustomer Webstore SDP Billing Partner dttrxvalidation 1 dttrxvalidation_resp Next 10 sec 20 sec dttrxvalidationrepeat 2 dttrxvalidationrepeat_resp Next 10 sec 20 sec dttrxvalidationrepeat 3 dttrxvalidationrepeat_resp 4 emailnotification 5 emailnotificationlog

17. Transaction Order - Partner Integration SchemeCustomer Webstore SDP Billing Partner dtunsub dttrxunsub 2 3 dttrxunsub_resp 1 dttrxunsubs 4 dttrxunsubs_resp dtunsub_resp

18. Thanks for your Time Happy Ramadhan 14 33h !