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Proposal of Digital Marketing Services to IMG Worldwide

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Tatiana's Grant final presentation for the New Media Driver's License Course

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Proposal of Digital Marketing Services to

IMG Worldwide

Integrated Social Marketing Platform

Search Engine Optimization

• How are fans finding and connecting to your clients?

• What terms/keywords are they using?

• Are they finding your clients over their competitors?

YouTube…Fans Create Content…Build Community

• Allow fans to create and upload content of their experiences

• Have clients create cool “commercials” and post on their channel

• Create behind the scenes videos

• Partnership marketing/product placement

Community Building and Connecting

• Identify key communities/bloggers and reach out to them with topics that relate to your client

Mobile Platforms…Information Capturing

• Have people tweet and facebook while at IMG events

• Encourage “trending topics” of your clients online

• Capture contact information and build database via experiential and digital methods

Tracking…What Are They Saying?

Measurement Tools…Is It Working?

Tatiana GrantVice President, Business Partnerships Infused PR & [email protected](248) 514-9620

mailto:[email protected]

http://www.infusedpr.com/

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