final 420 nmdl msu
TRANSCRIPT
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W Hotel Digital Strategy
Increasing brand awareness and new target markets
Brooke Rycerz
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• Apart of Starwood Hotels and Resorts
• Founded in December 1998 in New York City
• Keeps this style throughout all hotels
• Located in Major cities• Fashion, music and
luxury • Worldwide , each design
inspired by location
About
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Target Audience • Primary men and
women early 20’s to mid 30’s
• Socially active in music, fashion and nightlife.
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Goals• Creating new target markets• Increase awareness and loyalty
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Measurement
• Mobile• App
downloads and activity
• SEM• Impressions
and clicks
• Social• Likes and shares
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Big idea
• Using social media, mobile, print and internet marketing to reach the target market, and hopefully new ones.
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Budget
• 10% of annual revenue
• 44,000 each month
• Separate amount to social media, blog, mobile and other expenses
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Mobile• Live newsfeed
for fashion, deals, music and events
• QR codes easily accessible
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Social media
Facebook , Twitter and Instagram
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Internet
• Keywords• Promotions through travel
websites