XEROX DIGITAL

MARKETING STRATE

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ACCO MMO DAT I N

G TO T

H E AG E O

F

TH E CU S TOM

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Carter

Bastie

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ADV 420

BIG IDEA: ADAPT TO A DIGITAL MARKETING STRATEGY THAT SETS UP FOR SUCCESS IN THE NEW ERA

TARGET AUDIENCE• Business-savvy individuals• Companies• Secretaries• People who like saving money

GOALS• Gain deeper customer insight• ‘Less is more’ approach for advertising• Promote positive image of brand• Increase overall customer satisfaction•Quality, long-lasting relationships with clients

• Cutting-edge mobile optimization• Identify and dominate the top markets

WEBSITE MOBILE OPTIMIZATION• Mobile-first mindset• Responsive Design• Focus on headlines•Graphics to help catch attention

• Apps and Mobile Innovations• CTA’s that redirect to Google Maps

SEARCH ENGINE OPTIMIZATION• Include popular and relevant keywords

in posting titles• Keep up with current trends in online

media• Solutions to common problems• Google Adwords

SOCIAL MEDIA• Encourage Hashtags• Personalized Promotional Products• Spread new ideas• Raise interest for new products

BLOG• Provide solutions to common

problems• Competitive advantage in SEO• Drives Traffic to Website• Turns traffic into leads• Creates future leads

SUCCESS INDICATORS• Google Analytics• Time spent on website • Communication Tests• Bounce Rate• Were targets reached with

numerical data?

SUMMARY• Create quality, long-lasting

relationships with customers• Communicate the right message across

a variety of different channels effectively

• Leverage competitive advantages to dominate top markets

• Mobile first approach