#mozcon ross hudgens, siege media rapid fire link building tips for your content
TRANSCRIPT
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#MozCon
Ross Hudgens, Siege Media
Rapid Fire Link Building Tips for Your Content
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Link Building
On-Page
Basics
In 2008, SEO Was
This
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LINK BUILDIN
GUX
CONTENT STRATEGY
MOBILE
SITE SPEED
VIDEOON-PAGE
SEO
CONTENT MARKETING
In 2013, SEO is This
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LINK BUILDIN
GUX
CONTENT STRATEGY
MOBILE
SITE SPEED
VIDEOON-PAGE
SEO
CONTENT MARKETING
Hey, It’s Link Building!
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This Number Is Not Going to Zero
LINK BUILDING VS CONTENT MARKETING IN 2013
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LINK BUILDING BRIDGES THE GAP
BETWEEN CONTENT AND WEBMASTER.
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CONTENT STRATEGISTS
LINK BUILDERS
CONTENT MARKETERS
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LET’S BRIDGE THE GAP.
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ACT ONE:TOOLS
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EASILY FIND CONTACT FORMATS WITH EMAIL-FORMAT.COM
@ROSSHUDGENS
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SAVE TIME REMEMBERING OUTREACHACCOUNT PWs WITH 1PASSWORD
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LOCATE OLD CONTENT WITH OUTDATED CONTENT FINDER
http://www.greenlaneseo.com/outdated-content-finder/
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TRACK OPENS FOR BETTER FOLLOW-UPS WITH BANANATAG
@ROSSHUDGENS
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SPEED UP BOOMERANG FOR GMAIL
Tired of Clicking This Every Time?
How About Adjusting This?
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MEET THE AUTO BOOMERANG EXTENSION
Automatically Enable Following
Up
http://siegemedia.com/meet-auto-boomerang
Insta-Select Optimal Boomerang Time
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ACT TWO:IMPROVE VISIBILITY
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Send StumbleUpon Traffic to Your
Content On Sites With “Popular” Sections To Get More Visibility
CREDIT: @JUSTINRBRIGGS
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@ROSSHUDGENS
Get Your Team To Like Non-Owned
Facebook Posts To Improve EdgeRank
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E-Mail Influencers In New Vertical With
Ask
AND/OR
TARGET NEWSLETTERS FOR TRAFFIC
Search “Newsletter” Within Own
Twitter Network
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Sharing An Article You Found Yourself? Use Topsy and Give
Credit to Influencers
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Engage With The People You Influence
Personally On A Corporate Account To Get A Second Social
Hook
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I Should Contact This Guy!
WRITE GREAT ARTICLES, ADD LINKS FROM INFLUENCERS AFTER THE FACT, THEN REACH OUT
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ACT THREE:BUILD LINKS
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LINK DROP CLIENT IMAGES IN GUEST POSTSON SITES THAT ARE NON-RELATED
@ROSSHUDGENS
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@ROSSHUDGENS
‘“GUEST POST” KW’ IN FRESH WEB EXPLORER
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1. Filter Blogs with Link Pages using Screaming
Frog
NURTURING FOR BLOGS WITH LINK PAGES
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2. Add Three *Good*
Comments Over Two Months and
Track
NURTURING FOR BLOGS WITH LINK PAGES
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3. Reach Out, Get A Link, & Get (Real) Comments Like
This:
They’re Also Long
Time Readers of My Blog.
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The link to our business card guide is here: http://www.bcards.com/guide
OVER
The link to our guide is here:http://www.bcards.com/guide
“NUDGE” WEBMASTERS INTO PREFERREDANCHOR TEXT IN OUTREACH EMAILS
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SORT PROSPECT LINKS BY EXTERNAL OUTLINKSTO IMPROVE SUCCESS PROBABILITY
@ROSSHUDGENS
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FILTER OUT SITES WITH ZERO OUTLINKSTO IMPROVE SIGNAL:NOISE RATIO
@ROSSHUDGENS
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http://www.google.com/insights/consumersurveys/home
1. GATHER INTERESTING DATA WITH GOOGLE CONSUMER SURVEYS
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SIMPLICITY
UNEXPECTEDNESS
CONCRETENESS
CREDIBILITY
EMOTIONS
STORIES
2. USE THAT DATA TO CREATE LINKBAIT PIECESUSING S.U.C.C.E.S. FRAMEWORK
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CREATE EMBEDDABLE SLIDESHOWSWITH HUGE MARKETS AS
TARGETS
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CREATE EMBEDDABLE SLIDESHOWSWITH LOCAL NEWS SITES
DESPERATE FOR CONTENT AS
TARGETS
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http://www.google.com/blogsearch
FIND THE ROUNDUP POSTS
@ROSSHUDGENS
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Easy Way to Improve
Signal:Noise Ratio!
CREATE GMAIL FILTERS FOR HARO
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@ROSSHUDGENS
1. CREATE REMARKABLE SHORT-FORM TEXT THAT GETS STOLEN
125k Results for C.M.I.’s Definition of Content Marketing
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READ MORE: http://siegemedia.com/short-form-text
2. MONITOR THAT TEXT USING FRESH WEB EXPLORER & CONTACT FOR LINKS
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RE-ENGAGE THE AUTHORITATIVE DOMAINSYOU’VE LOST LINKS FROM USING AHREFS
@ROSSHUDGENS
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@ROSSHUDGENS
RUN A 404 TEST ON YOUR AGED LINK PROSPECTLIST TO FIND BROKEN RESOURCES
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Build Links WITH Your Content to
Win.
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Build Links WITHOUT Your Content to Get
Penalized.
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Ross Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.com
Email: [email protected]
Any questions?