DELHI-110007
UNIQUE PAPER CODE: TAMBCOMMIL-101 SEMESTER – I/II
BUSINESS COMMUNICATION - TAMIL
- 1
DEPARTMENT OF MODERN INDIAN LANGUAGES AND LITERARY STUDIES
UNIVERSITY OF DELHI, DELHI-110007
STRUCTURE OF B.COM. (PROGRAMME)
TAMBCOMMIL-101 SEMESTER – I
Course objectives:
The course is designed to bring to the students the joy of learning Tamil Business
communication with outmost ease and productivity. The carefully identified units lead them to
step by step, giving such information only as is positively required, at the stage at which they
have reached. The aim of the course is to enable the students to improve their communication
skills in various practical day-to-day Business dealings and in their interactions with commerce
and Banking.
Course learning outcomes:
This course will highlight the meaning, objectives and importance of Business communication,
Effective Business Letter, Business Report Writing,Modern forms of Communications etc so that
the students can avoid distortion in their communications and express clearly what they intend to
convey.
1. Business Communication: Meaning, objectives and Importance. (20 Marks)
2. Effective Business Letter Writing: Structure, Language and Layout of a
Business Letter-Kinds of Business Letters (20 Marks)
3. Business Report Writing: Reports by Individuals- by Committee Reports-
by Board of Directors-Press Reports-Speeches-Minutes -Interviews (20 Marks)
4. Essay Writing: Writing Essays on Topics relating to Commerce, Industry,
Banking, etc. (20 Marks)
References:
1. Radha. V., 2004, Vanigat Tagaval Todarbu, Chennai: Prasanna Publication.
2. Raja. Ki. 2006, Makkal Tagaval Todarbiyal: Arimugam, Chennai: NCBH.
3. Ramachandran, K.K., Lakshmi, K.K. and Krishna Kumar. K., 2007, Business Communication, Delhi: Macmillan.
4. Sundararajan. N., 2001, Effective Business Communication, Chennai: Surya Books.
Additional Resources:
4. Paranthamanar. A. Ki., 1995,NingalumPeccalaragalam, Chennai: ManimegalaiPirasuram.
5. Sharples Mike, 1998, How We Write: Writing as Creative Design, London: Routledge.
6. Bisen, Vikram and Priya, 2010, Business Communication, Lucknow: ITM School of Management.
Teaching Learning Process: Lecture-40 Hrs. Discussions 5Hrs. Assignments / Presentation-5 Hrs
Assessment Methods: Monthly Test., Internal Exam & Semester Exam
Keywords: Tamil Business communication- Business Letters- Essays on Commerce, Industry, Banking- Modern forms of Communications
Tamil Syllabus for UG Courses under CBCS






-1
-
,
,
.

.
.

.
,
.
,
.
, .

.
.

.
.
‘ ’ .
‘ ’
.
, , , ,
.
.
.
.
.
, ,
, . .
.
.
( ) ( )
.

.
. .
(communication)
.
.

. .
.
1. :
.
.
2. :
. ,
.
3. :
.

.
1.
.
.
.
2.
.
.
3.
. ,
,
.
4. . ;
, .
.
(Horizontal) (Diagonal) (Vertical)
.
.
5.
;
.
, .
6.
.
7. .
,
.

.
1. (Communicator):
.
2. (Communicatee):
.
3. (Message):
. (Verbal) (Non-
Verbal) .
.
.
4. (Channels of Communication):
.
.
5. (Response):
.
.
.
, ,
(Reaction) .

1. ,
.
2.
3.
.
4.
.
5. .
, ,
.
6.
.

.
.
.
.
.
1. :
.
.
.
. ,
.
2. :
, ,
. ,
.
,
.

.
3. :
.
,
.
.

; ;

,
.
4. :
.
*
*
*
* , , ,
*
.
5. :
. ,
.
,
,
. ,
. ,
.
.
6. :

.
,
.
,
.
7. :

.
.
.
8. :
, ,
.
. , .
.

,
1. ‘ ’,
2. ‘ ’
.
,
1.
2.
.
,
1. (written Communication)
2. (Oral Communication)
.
I. ( )
.
(Formal Communication)
.
. , ,
,
. ;
?, ?, ? ,
. ,
, ,
,
.
.
.
.
1. (Downword Communication)
2. (Upword Communication)
3. (Horizontal Communication)
1. :
, ‘ ’ .
, ,
,
.

.
.
1.
2.
3.
4.
5.

. ,
*
.
*
.
2. :

.
, ,
, , ,
. ,
, ,
,
.

.
.
.
3. :
. ,
.


.
(Informal Communication)
.
.
. , , ,
.
(Grapewine) .
,
.
.
.
,
.
II. (
) .
.
1. :
.
. - .
.
.
,
.
,
.
:
1.
.
2. .
.
3.
.
4.
.
5.
.
:
;
; ,
.

,
.
.
.
2. :
,
.
.
. ,

.
.
. ,
.
:
.
.
.
.
.
:

.
. .
. ,
1.
.
2. .
3.
.
.
4.
.
5.
.
.
.
,
.
(Barriers of Communication)
.
. ,
.
.
1. (Perception):
.
.

.
.
.
2. (Semantic or Language Barriers):
.
.
. ,
.
. .
.
,
.
.
3. (Perfunctory Attention):
,
.
.
, .
.
4. (Status):
.
,
. ,
. ,
. ,
.
5. (Resistance Change):
.
.
. ,

.
6. (Organisational Structure):
.
, ,
.
,
.
. ,
.
7. (Premature Evaluation):
. ,
. ,
.
8. (Emotional Attitude):
,
.
,
.
9. (Failure to Communicate):
,
.
. ,
.
, ,
.
10. (Other Barriers): ,
, , ,
, ,
.

,
. ,
.
1. (Clarity):
.
. ,
.
.

.
2. (Using of simple Language):
.
3. (Orientation of
Employees):
, , , , ,
.
4. (Sound Organisation Structure):
. ,
,
.
.
.
.
.
5. (Informal Communication
Channels):
.
.
.
6. (Cross-wise Communication):
.
. ,
.
.
,
.
.
.
7. (Communication Channels):
. ,
.
8. (Response):
.
. ,
, .
9. (Flexibility in Communication
System):
;
;
; ,
.
10. (Perceptive Listening):
,
.
.
(Process of Communication)
.
.

. ,
.
.
.
,
.
,
.
.
,
.
.
.
.
. ,
,
.
.
.

. ,
.
1. (Sender):
. , ,
.
.
.
2. (Encoding):
.
.
.
.
3. (Message):
.
, , ,
. .
.
, ,
.
.
(Distribution of information)
.
4. (Receiver):
.
.
,
.
.
.
.
5. (Decoding):
.
, .
, ,
, .
6. (Feedback):
.
.
?,
?
.
,
,
.
7. / (Noise):
,

.
.
- 2

.
.
.
.
.
1. (Paper):
. , ,
.
.
.
,
. , .
.
. .
.
.
. ,
1. 8" x 10" ( )
2. 5" x 8"
.
Quarto
. ‘
’ .
.
8 1/2" x 11" . 5 1/2" x 8 1/2" 7 1/2" x 8 1/2"
.
.
2. (Typing):
.
,
.
.
.
.
.
.
.
.
.
.
.
.
.
3. (Margin): .
.
.
.
1 1/2" . ,
1" .
. .
1" .
.
4. (Folding):
. .
.
5. (Envelop): .
.
. 8" x
10" 5 1/2" x 3 1/2"
.

, , , ,
,
.
1. (Correctness):
.
. , , ,
.
.
,
.
2. (Completeness):
.
.
.
,
. ,
.
3. (Conciseness):
.
.
.
.
.
. -
.
.
;
.
4. (Clearness):
.
.
.
.
,
.
, ,
, ,
, ,
.
.
5. (Courtesy):
.
.
,
.
.
,
.
.
.
.
,
, ,
,
.
. ,
, ,
.
6. (Cheerfulness):
.
.
. , ,
.
.
.

, ,
.
. ,
. ,
.
.
, .
.
. ,
.
.
. .
.

.
1. :
. .
.
2. :
.
.
3. :
,
. ,
.
.
4. :
.
.

,
.
.
.
.

:
.
, , ,
. , ,
,
, , ,
, ,
.
, , ,
.

.
.
.
. , , , ,
, .
. .

.
,
1. ,
2.
3.
4.
.
.
. ,
.
. ,
1.
3.
4.
1. (Reference Function)
.
.
,
.
.
.
2. (Legal Function)
.
. ,
.
3. (Sales Function)
.
.
,
. ,
.
.
4. (Goodwill Function)
.
.
.
.
.
.
1.
2.
3.
4.
5.
6. ,
7.
8. ,
.

.

.
1.
6.
7.
.
1. (The Heading):
.
. , ,
, , ,
.
.
1/5 .
.
16, , , , 600024
: 044- 23726882 : kaavyabooks@gmail.com
G.61 , , .. , , , 600102
: 044- 26631015
500,
, - 600106 : 044- 47553500 : vijay@xlweb.com
:
2. (The Date): , , .
,
.
. 1
2019 . 1, 2019.
. ,
.
.
3/9/2019 3-9-2019
.
.
3. (The Inside Address):
,
.
.
.

.
(Indented form)
14, , 14, - 600002 600002
(Blocked Form)
14, , 14, - 600002 600002
4. (Salutation):
‘ ’, ‘ ’, ‘ ’
.
.
, , ,
.
.
, , , ,
, , . , ,
.
, -
.
.
.
-
.
.
-
.
.
. -
.
-
. .
.
-
.
5. (The Body of the Letter):
.
.
.
,
.
.
. ‘ ’
.
, .
(Files)
.
.
.
,
.
.
.
1. :
.
.
.
. , , ,
.
,
.
.
,
.
. .
. ,
:
:
: 10 2019
2. :
.
.
.
. .
.
.
3. :
.
.

.
‘
’, ‘ ’
.
. ,
. , . ,
‘ ’, ‘ ’
. ,


.
.
6. (The Complementary Close or Subscription):
. ,
.
.
.
. .
, , -
, , -
- ,
-
7. (The Signature):
.
.
(Facsimile)
.
.
.
.
, ,
.
,
.
.
: .
, .
, :
:

.
.
:
1.
.

145, ,
.
,
(Pamphlet)
.
.
.
40% ;
5
.
,
.
‘
’
.
.
.
,
,
,
2.


- 4.
,
‘ ’
.
. .
, , ,
.
.
.
.
.
, ,
.
,
..- .

.7500/-
,
.
,
.
.
3.

14, ,
,
&
201, ,
,
- 2.
,
.
.

.

.
.
,
.
,
.

&
201, ,
,
- 2.
,
14, ,
,
5, 2019 .
.
.
,
.
.
.
,
& ,
.
:
. ,
1.
.
2.
.
,
.
.
,
- 70.
. ,
,
- 627001.
,
- 308,
- 2.
.
3. /
,
, ,
.
4.
.
.
.
.
,
.
.
5.
.
.
, , ,
, .
‘ ’
.
. ‘ ’ ‘
’ .
6.
.
.
.
. ,
‘ ’ ;
‘ ’ .
7.
.
8.
,
‘ ’
.
.
.

,
,
100, ,
- 1.
,
: .
: .
29, 2019
.
2016 ..
.
.
.
.
.
,
.
05-09-2019.

.
.
,
.
.
,
2.
3. , ,
;
.
4. ? ?
; ,
.

( : 100, , )
3 , 2019
: . 365/19-20/3115
,
.
.
.
. , ,
.
, , .
.
:
: 5, 2019
: 10.00 12.00
:
: ... , .
.
.

( : 100, , )
. 10, 2019
,
: -
: 05-09-2019
.
. ,
,
.
. 12500/- ,
,
.
30, 2019
.
,
. ,
.
- 3

. , ,
.
.
. ,
.
Reportare
.
.
.
, ‘ ,
’
.
:
.
. ,
, ,
.
.
*
.
*
.
* ,

.
*
.
:
1. .
.
2.
.
.
3. ;
.
4.
.
.
5.
.
,
.
6.
.
:
.
.
1. :
.
.
.
2. :
.
.
3. :
.
.
4. :
.
.
.
5. :
.
, ,
.
6. :
.
.
7. :
.
.
8. : .
.
9. :
.
.
10. :
.
.
:
.
, ,
.
1. : ,
.
,
. ,
.
.
. ,
, ,
.
.
.
. ,
, .
2. :
,
.
. ,
, .
. .
.
.
.
*1. :
.
.
. ,
.
.
.
.
.
. ,
; , ,
.
.
.
,
. , , ,
.
*2. :
.
,
, .
.
*3. :
.
.
.
,
.
*4. : ,
,
.

.
.
1. :

. ,
,
.
.
2. :
.
.
,
.
.
. ,
.
3. :
. .
.
:
* : ,
, , .
* : , .
4. :
.
,
. ,
.
.

1. :
,
12, ,
- 625001.
,
2.45

.
2.30
.
,
.
.
.
.
.
.
.
.
.
,
.
.
.
.
.
5000/-
.
.
.
.
4,50,000/- .
, ,
07 , 2019.
.
2. :
15, ,
- 600004.
,
15, ,
- 600004.
:
15 , 2019
. 31 2019
200000 .
160000 ,
120000 .
, ,
.
1.

.
.
2.
. ,
.
3.
.
4.
.
.
.

.
29000 .
.
,
. ,
.
(Market Report)
.
.
:
1.
.
2. (Demand and Supply)
.
.
3.
.
4.
.
5. ,
.
:
.
1. -
2.
3.
4.
5. .
, .
6.
7.
8.

:
.
1. .
, , .
2. . ,
, .
3. .
4.
.
5.
.
6. ,
.
7.
.
8. .
.
9.
.
10.
.
11. .
12. ( ),
,
.
:
.
.
400 14,400
171 .
30
40 .
16000
17500 .
16.5
2475
2015 . 2250 .
150
300 .
(Press Report)
‘ ’ .
.
. ,

. ,
,
.
, ,
,
.
.
:
1.
.
2. .
3. .
.
4.
.
5.
.


.
30 .
, ,
, , ,
, .
,
.
. , ,
.
,
.
.
.
,
.
,
.
(Speech Writing)

(Meaning of Speech): .
.
.
.

.
.
.
,
.
,
.
,
.
/ (Effective Presentation):
:
1. (Subject of the Speech):
.
.
2. (Purpose of the Speech):
, , ,
.
.
. ,
, ,
.
3. (Aids / Instruments):
, ,
.
4. (Audience Action):
. ,
.
5. (Language):
.
.
. , ,
,
. , ,
,
, .
6. (Length of Speech):
.
.
.
.
7. (Mode of Addressing):
. ,
.
.
.
.
.
.
8. (Audience Analysis):

. ,
.
, .
.
9. (Check-Up):
.
.
10. (Follow -up Activities):
.
.
11. (Use of Hand-outs):
.
.
.
(Composisition of a Speech):
.
1. : . ,
, , , ,
.
.
.
,
.
.
.
.
2. :
.
.
*
.
*
.
*
.
* .
*
.
*
.
3. : .
.
.
.
,
.
(Writing a Speech)
.
,
. ,
.
.
*
.
*
.
* .
* .
* .
:

. 20 2000
.
,
.
1999-2000
1999-2000
. .
1. 110 .
25% .
2. 500
.
3. 40%
.
4. (1:1 )
.
5.
.
6.
.
7.
.
8.
.
9.
.
.
,
.
:

.
.
.
.

.
,
.
.
.
.
Interviews
.
. .
,
.
,
.
.

.
.
1. (Structured Interviews):
.
,

.
.
2. (Free Interviews):
.
.
.
.
.
.
3. (Depth Interviews):
.
.
, , ,
,
.
.
.
4. (Group Interviews):
. ,
,
.
.
.
.
5. (Leaderless Group
Discussion Interviews):
.
.
6. (Stress Interviews):
. ,
.
. , ,
,
.

.
1. ,
.
.
.
2. .
.
3.
.
4.
.
5.
.
6. ,
.
7. .
,
.
.
8. .
.
9.
.
10.
.

.
1. (Researching the Organisation):
.
,
.
. ,
,
. ,
, ,
,
, ,
.
.
2. (Practicing Interview):
.
* ?
*
?
* ?
* ?
* ?
* ?
* ?
* ?
* ?
*
?
*
?
. .
.
.
.
,
.
.
.
,
.
3. (Dressing):
,
. .
?
, ?
. ,
.
.
,
.
,
.
,
.
.
. .
4. (Controlling Nervousness):
.
.

.
.
.
.
10 15
.
.
.
.
5.
(Conducting yourself during the Interview):
.
, .
, .
.
.
. .
, ,
.
.
.
.
.
.
. ‘ ’
.
.
.
. ,
.
?
.
, .
.
.
,
.
.
,
.
- 4
’
’ .
.
,
.
.
.
.
, , , ,
, ,
.
.
,
. .
.
.
:
.
1. (Unity):
.
.
2. (Coherence):
.
.
.
.
3. (Brievity):
. .
.
4. (Style): .
.
5. (Personal Touch):
.
. ,
, ,
.
6. (Due Share of Emphasis):
.
.
.
7. (Introduction and Conclusion):
.
.
.

.
.
/
;
.
;
.
.
:
.
? ?
?
.
;
,
.

.
.
.
:

.
.
.
.
.
.
.
. , ,
.

.
, , .
:
,
.
.
.
:
.
.
.
,
.

.

.
.
.
.
.
,
, .
.
.
.
:
.
;
.
.
.
:
;
.
.
.
.
.
,
.
.
:
,
.
, ,
, ,
.
.
:
,
.
.
.
:
.
. ;
.
(.) (:)
(;) (,) .
. ,
(!) ;
(?)
.
.
, :

.
.
.
( ) .
, , , , ,
.
. ,
.
.
.
:
,
.
,
.
.
, , ,
.
.
,
.
.
.
.
. ,
.
:
,
,
.
.
.
.
.
.
.
,
,
.
.
.
.
.
.
.
.
,
.
.
,
.
.
, , ,
, , ,
.
.
.
.
.
. ,
, .. , .. ,
.
.
.
.
:
,
.
. .
.
.
.
.
.
.
.
.
.
.
:
, , ,
.
.
.
,
.
:
.
.
:
,
.
.
:
.
:
.
.. ,
.
:
.
. ,
.
. .
.
:
,
, , .. .
..
.
, .
.
.
:
.
.
.
.
.
.
:
.
.
.
.
.
.
, ,
. ,
, ,
.
.
. .. ,
. .
.
:
. ,
,
,
.
.
.
. ,
, ,
.
:
, ,
.
.
.. , . .
, ,
,
.
.
.

2019
. ,
.
: - ,
, , , , ,
, ,
.
. . . 52.4
. 53.8 .
.
.
. . ,
, ‘ . .
, .
2019-2020
’ .
. . . , . .
53.9 . 52.6
.
:
.
. .
,
.
15
.
. . 51.4 . 2018
. 2018
52.5 .
,
.
.
1.10 .
( , , 5-9-2019)
- 5

.
.
.
.
.
.
.
.
.
1. (Internet)
3. (E-Mail)
4. (Voice Mail)
5. (Fax)
6. (Vedio Conferencing)
7. (Mutimedia)
8. (Telephone Answering Machine)
(Internet)
.
.
.
.
.
.
.
.
.
.
. ,
, ,
. .
.
.
.
.
:
.
1. (E-Commerce):
.
.
. ,
.
.
.
.
,
, ,
, ,
.
. ,
.
.
,
,
.
2. (E-Mail):
.
.
. ,
. .
.
.
3. (Electronic Data Interchange):
.
.
.
.
.
.
4. (Tele working):

.
.
.
.
.
5. (Distance Education):
.
.
.
, , , ,
. ‘ ’
(Multimedia offering)
.
. , , ,
, .
6. (Entertainment):
.
. .
.
(Website):
, (Electronic Brochure)
.
. .
. (World Wide Web)
.
.
.
(Brand)
.
.
.
. .
*

.
* .

.
*
.
. ,
, , ,
.
.
, ,
. .
2. (Word Processing)
, ,
. (Micro
Computer) (Software
Programmes)
. , (Word Perfect)
(Mirosoft word) .
.
.
(Permanent Hard Disc)
(Floppy Disc)
.
;
; ,
; ;
;
;
;
; ;
.
.
,
.
(Grammar and Punctuation Checker),
, ,

.
.
(Desk Top Publishing -
{DTP} Software)
. ,
.
(Word Processing Software)
,
.
.
(Laser
Printing) .
.
.

, , , ,
, ,
.
1. (Electrnic Mail - E-Mail):
.
,
, , ,
.
.
.
.
.
, , ,
.
.
.
( )
.
.
.
2. (Voice Mail):
.
,
,
. ,

.
.
.
.
.
.
, .

.
.
.
*
.
.
*
.
.
*
.
.
.
3. (Mobile Phone):
.
.
.
.
,
.
.
.
.
.
4. (Fax):
(Receiving Unit)
. -
(Scanner)
(Impulses) .
(Image)
. ,
. ,
.
5. (Vedio Conference):
. - .
. .
. , ,
.

.
.
6. (Multimedia):
. , , , ,
(Text),
(Animation)
.
, .
. (Floppy Disc)
.
.
(Telephone Answering Machine):
.
.
.

. 2000-
. ,
.
,
.
.
. 2017
50
.
.
.

.
,
.
.
5
. 17
. 5
.
.
.
? :

. , ,
. ,
,
,
.
,
.
:
.
.
.
. ,
.
:
,
. ,
.
.
:
. ,
.
.
.
/ :
.
.
.

.
:
.
.
.
:
.
.
.
:

.
.
.
. . .
( , 28, 2015)

. . ,
. , .
.
. 70 . , . .
. . .
, .
.
25 ; . 200 .
(Smart Phones) . , . . .
. .
2017-18 50,000- . ,

. . ; .
. , .

. .
‘ ’
.
.
(, 24 , 2018)

,
(E-Commerce).
.
.
,
.
.
,
.
.
.
:
.
.
.
,
,
. ,
, .
,
.
.
.
. ,
,
.
:
. ,

,
.
,
,
. ,
, ,
.
.
:
,
.
.
.
,
,
.
.

.
.
.
36
Forbes .
,
.
(Cybermediary)
.
.
.
. ,
.
.
.
( )
.
.
.
.
.
,
.
.
.
.
,
.
( , , 31, 2017)

(20 )
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
(15 )
1. ?
2.
3.
4.
5.
6.
7.
8.
9. ?
10.
11.
12. ?
13.
14.
15. ?
16.
17. ?
18.
19.
20.
21.
(15 )
1.
2.
3.
4.
5.
6.
7.
8.
9.
10
11.
12.
13.
14.
15.
Cover page BOM