hao dinh solution that matters ux malaysia v2
DESCRIPTION
A talk by Hao Dinh from GE at UXMY2013 on Solution that mattersTRANSCRIPT
DESIGN THINKING + UX = SOLUTIONS THAT MATTER
Hao Dinh
NUCLEAR PARTS
• Original parts desired
• Utilities cost pressures
• Suppliers exiting business
GROW THE BUSINESS
LEAN Six Sigma
• Data driven
• Improve quality
• Lower costs
• Existing products/services
DESIGN THINKING
http://rosspw.com/spreading-the-word-what-is-ux-design/
DO U REALLY KNOW YOUR CUSTOMER?
• Surveys not credible
• Focus groups/groupthink
• Customers are different
• Customers don’t know
Empathy = Get your “shoes” dirty
CUSTOMER NEEDS A USER FRIENDLY WAY TO ORDER
THE CORRECT PARTS
http://rosspw.com/spreading-the-word-what-is-ux-design/
CO-IDEATE / CO-PROTOTYPE / CO-TEST
1Customer
GE Hitachi
SuppliersDes
igner
s
CO-IDEATE / CO-PROTOTYPE / CO-TEST
2
Customer
GE Hitachi
SuppliersDes
igner
s
CO-IDEATE / CO-PROTOTYPE / CO-TEST
3
Customer
GE Hitachi
SuppliersDes
igner
s
Design Thinking
LEAN Six Sigma
(Innovation)(Improvement) (Improvement)
Design Thinking
LEAN Six Sigma
(Innovation)(Improvement) (Improvement)
Customer A
Customer B
VISUALS + STORYTELLING
VIDEOS
Selling Idea
Training Users
FUNDING
Milk a cash cow until innovation shows promise
LEVERAGE GENERATION Y
Not everyone will support innovation … don't waste your energy
