why ux matters? at ripple conference - porto 2014
TRANSCRIPT
WHY UX MATTERS?
RIPPLE CONFERENCE MARCH 15TH PORTO
HELLO, MY NAME ISRUI BARROCAMobile UX Consultant
WHAT IS UX?
A discipline focused on designing the end-to-end experience of a certain product. To design an experience means to plan and act upon a certain set of actions, which should result in a planned change in the behaviour of a target group (when interacting with a product). !
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A discipline focused on designing the end-to-end experience of a certain product. To design an experience means to plan and act upon a certain set of actions, which should result in a planned change in the behaviour of a target group (when interacting with a product). !
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UX
USER RESEARCH
CONTENT STRATEGY
INFORMATION ARCHITECTURE
INTERACTION DESIGN
VISUAL DESIGN
USABILITY EVALUATION
UX
FROM IDEA TO PRODUCT
GET TO KNOW YOUR USERS
? ??
YOU ARE NOT YOUR USER
UX Designer
√ DOES YOUR DESIGN ADDRESS YOUR TARGET GROUP?√ DOES IT RESOLVE THEIR REAL PROBLEM
√ IS YOUR SOLUTION AN ACCURATE RESPONSE TO YOUR TARGET GROUP’S NEED?
FINDABLE
USEFUL
DESIRABLE
ACCESSIBLE
USABLE
CREDIBLE
VALUABLE
Peter Morville’s user experience honeycomb
DEVICEFRAGMENTATION
90% OF CONSUMERS START A TASK ON ONE DEVICE AND FINISH IT ON ANOTHER
The best time to bring in your UX team is at the initiation phase of the project lifecycle. The role of UX at this stage is to help define requirements and structural design based on user needs. This is where we have the biggest impact.
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The best time to bring in your UX team is at the initiation phase of the project lifecycle. The role of UX at this stage is to help define requirements and structural design based on user needs. This is where we have the biggest impact.
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√ INCREASED PRODUCTIVITY
√ REDUCED COSTS
√ INCREASED SALES
TOOLS & TIPS
PEN & PAPERPost it notes and Moleskin are your best friends
WIREFRAME SOFTWAREOnline or offline - you pick. From Omnigraffle, Axure to Balsamiq or Hotgloo
USER TESTINGSilverback, Crazy Egg, UserVue
BUILD • MEASURE • LEARNThe Lean Startup by Eric Ries
TIP 01
MOBILE FIRSTThere are over 1.2 Billion Mobile Web Users Worldwide
TIP 02
ITERATE, ITERATE, ITERATEWe live in dynamic times
TIP 03
