mobile roadmap for retailers
TRANSCRIPT
NewStore Inc. #mobilemandate
How are you thinking of Mobile Commerce?
Retailers shouldn’t view mobile as simply another revenue channel.
If used correctly, mobile can be the connective tissue of the
entire omnichannel experience...
… allowing brands to grow and engage new customers, both in and out of store.
NewStore Inc. #mobilemandate
Mobile Paradigm Shift
People now spend more time using apps than watching TV Time Spent in Mobile Apps and on TV, US Daily Average in Minutes source: Flurry Analytics, US Department of Labor Statistics
NewStore Inc. #mobilemandate
Mobile Will Dominate Consumer Interaction
source: StatCounter Global Stats (September 2015), Mobile includes smartphone and tablet traffic
Worldwide internet traffic share by device
US Retail ecommerce Metrics, by device, Q2 2015
source: MarketLive, “Q2 2015 Update: Double-Digit Revenue Increases For Eight Consecutive Quarters,” July 30, 2015
Conversion rates
NewStore Inc. #mobilemandate
Why are you building a mobile strategy? What are your goals?
Build mobile presence
Leverage your inventory
Increase in-store traffic conversion
Empower store associates
Holistic view of consumer behavior
Improve conversion rates
NewStore Inc. #mobilemandate
What areas should you be thinking about?
Consumer Engagement
Organizational Readiness
Technology & Infrastructure
NewStore Inc. #mobilemandate
Consumer Engagement
Simplifying consumer lives Implicit, experience-focused
Marketing
Exclusive shopping experiences for your existing/loyal customers Delightful shopping experience
to entice new customers to become brand ambassadors
How do you plan to create a community around your brand?
NewStore Inc. #mobilemandate
Organizational Readiness
People - Incented to grow the business. Empowered
with information. Aligned with company goals.
Processes - Establish KPIs and the means to achieve them. Measure and correct.
How is your organization aligned to help you achieve that?
NewStore Inc. #mobilemandate
Technology & Infrastructure What technology and infrastructure do you have in place to support your strategy? What are you missing? Native vs. Responsive
experience - i.e. Apple Pay in a native world
Reliability - Inventory data must be timely and accurate
Security - Do consumers have confidence to share their
information with you?
System maintenance - Who is on call when the wifi or printer
breaks in the store?
In-store - New payment technologies, in-store sensors, tablets or phones for associates
NewStore Inc. #mobilemandate
What are the next steps?
∖ Conduct an audit of your competitors – What are they doing? How can you do better?
Experience Marketing = Rituals Meditation
Simplifying lives = Hotel Tonight
Delightful shopping = MakeUp Genius
Location aware = Apple Store App
NewStore Inc. #mobilemandate
What are the next steps?
Observe your customers
Conduct an audit of your existing technologies
Assess your organizational readiness
Define your mobile strategy
Thank you for attending this Mobile Marketer webinar sponsored by
Mcommerce Summit: State of Mobile Commerce 2016
New York, NY Thursday, May 5, 2016
For more information please go to MobileMarketer.com
For a copy of this presentation, please email [email protected]
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