ad:tech melbourne - mobile and social strategies for retailers
DESCRIPTION
For consumers, engaging with retail brands is all about shopping. For channel strategies however, context drives consumer behaviour and must be considered before anything else.Presented at ad:tech Melbourne, March 31, 2011TRANSCRIPT
Andrew FisherGeneral Manager, Technology@ajfisher
http://bit.ly/mobsoc-retail
15%mobile traffic to
5%but only
revenue
non-mobile sites
Social commerce is taking off
It's all shopping
to your customers
Context drives
behaviour
Hunter
Gatherer
Urgent now
Flickr / CC: Ed Yourdon & Lulemon Athletica
Repetitive now
Flickr / CC: Mark Hillary
Bored now
Peers
Suggestedconversati
on
Brand conversation
Questions from you
Challenges with social media.
Have you got a mobile strategy yet?
Changes in behaviour around mobile
Customers interacting with social media in different ways
Customers are in “non-traditional” SM segments