5 ways a mobile strategy can save retailers money

2014

GPSHOPPER Mobile Solutions for Retailers and Brands

© GPSHOPPER 2014 ALL RIGHTS RESERVED 2

5 Ways Mobile Saves Money


1) No More Plastic


Retailers can spend more than $500,000 each year producing loyalty and credit cards for their customers

Plastic

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Mobile

• Everything in one place • No plastic cards or paper receipts to worry about • Saves retailers money from creating loyalty cards • Easy payment

•  Unorganized receipts and rewards

•  Less probability of customer making a transaction

•  More probability of cards getting lost or stolen

© GPSHOPPER 2014 ALL RIGHTS RESERVED

Comparison of Plastic vs. Mobile


2) Rewards via Push

By pushing rewards to customers, they are more likely to make a spontaneous purchase, rather than worrying about a paper coupon.

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Only 8% of consumers wait or ignore a push notification before checking it.

ExactTarget

Rewards sent by push notification are opened 8x more than those sent via e-mail.

Search Engine Journal

3) Hitting the Bullseye


Retailers can trigger incentives to reach current or prospective customers based on…


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Location


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Demographics


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Purchase Patterns


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and Search History


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4) Better Branding & Customer Loyalty



61% of people have a better opinion of brands when they offer a good mobile experience.

Latitude

57% of people won’t recommend a company with a poor mobile experience.


Better Mobile Experience

Better Opinion of Brand

Word of Mouth Marketing

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5) Dynamic Digital


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Nuffin’ $2.79


Swap expensive merchandise displays

and physical structures for Bluetooth Low Energy (BLE) beacon technology

Engage with consumers directly on their

smartphones

Personalize a unique in-store shopping experience exclusive to each customer


61% of people have a better opinion of brands when they offer a good mobile experience.

Latitude

57% of people won’t recommend a company with a poor mobile experience.


Better Mobile Experience

Better Opinion of Brand

Word of Mouth Marketing