bridging the pos gap between mobile and retailers
DESCRIPTION
TRANSCRIPT
+MMA GLOBAL PANEL FUN TIMES
AGENDA
Introduction to Gabe and Brian
Interviewing each other for fun
Riveting examples of in-store activations
Introduction to Gabe and Brian
FAST COMPANY’S TOP 50 MOST INNOVATIVE COMPANIES IN THE WORLD (#45) (WE BEAT MICROSOFT)
70mm
462,140,000monthly moments (worldwide)China, Japan in Top 10 (10-20%)
21%averageengagement
128,867,505rewards served (now 8 per second)
monthly unique~1000 apps 10
countries
42employees, 4 offices
QuickTime™ and aJVT/AVC Coding decompressorare needed to see this picture.
MOMENTS ARE EVERYWHERE
Gabriel ChengMedia Director
Riveting examples of in-store activations
SMS redemption(mobile coupon)
Typical Campaign AskA retail brand wants to drive in-store sales with using Mobile by geo-fencing around their store locations.
And for the Holidays last year we got this call…
Geo-Fencing is so 2012
Steps to move beyond just Geo-Fencing
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Mobile Achieves More than just Direct Sales
Lift in the Brand’s Product Sales
Exceeded Sales Goal Volumes
Higher ROI than other Marketing Channels
Larger Basket Size per Transaction
Mom’s are more valuable
Interviewing each other for fun
gabriel.cheng@mcsaatchimobile.
com
twitter.com/gabecheng
www.mcsaatchimobile.co
m
twitter.com/brian_wong
www.kiip.com