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Mobile Marketing Trends 2010

Engaging Mobile and Social Consumers

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Types of Mobile Advertising

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SMS Ads Search AdsWap Display Ads App Display Ads Push Notifications

Types of Mobile Promotion

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WinText 2 TMGiveText 2 TM

2DBarcodes LoyaltyLink+

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We are moving from a world ofimpressions to a world of engagement.

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Engagement

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?

Text Style to 99702

Start the conversation

Engagement

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Print Ad, POS or promotion with keyword

Text Messagewith click-2-call and

mobile links

Advertiser Mobile Page linked

mobile ads & Search

Mobile Ad Network

Text Style to 99702

JCP: Save 20% on back 2 school select fashions offer

code Jcp0909 visit exp 092909 www.wtmjp.mobi 4

more offers.

JCP: Reply Yes 2 recieve regular offers form

JCPenney visit www.wtmjp.mobi 4 more

info

Mobile Influence

Of the 270 million US cell phones currently subscribed, over 96% of them are SMS capable

In the USA, over 84 billion text messages are sent each month, over 1 Trillion in 2009

Cell phone penetration in the US has surpassed cable TV, web access and Home PCs

Over 95% of new phones sold today have web browsers and over 70 million US consumers use them regularly

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CTIA 2009

Mobile Demographics

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Pew Foundation Mobile Report 2008!

No Landline

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Over 20% of US Households are Wireless Only

CTIA 2009

Mobile is SocialAccessibility to social circles at all times

Perpetually connected, constant companion

Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones

Tool for information, entertainment, music & photos

Ubiquitous uptake regardless of culture

Transition from cell phones to smart phones

Over 80% of 18-29 year olds use text messaging*

38% say mobile is more important than wallet

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Pew Foundation study 2008

Mobile is Social

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11/9/09 Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via mobile.

Apple & Google

Over 3 Billion Apps downloaded from Apples App Store first 18 months

Eric Schmidt told CNBC that Google believes mobile ad revenue will surpass traditional search advertising

Google maps with location enabled search & ads

Open mobile devices versus carrier walled gardens

Innovation on these devices will be rapid and capabilities will surpass PCs

China effect 84MM new users 2009 vs. 7MM US

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Mobile Web Consumer

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Hunter Not Browser

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The Opportunity

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To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices

Why Now

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There are now more mobile devices than televisions and computers combined

All of these devices combined represent the opportunity to redefine direct marketing

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Mobile Offers

The future of direct marketing

Text for offer codes

Link to mobile websites

Mobile search location based

Free 411 Info

Consumer loyalty opt-ins

Mobile Giving

Green- paper free

5 to 8 X redemption rates

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Customer LoyaltyLoyalty Club + Mobile

Club Alerts VIA SMS

Overtake email, direct mail, coupons

Efficient location based

Green / Cost effective

Measurable

5x to 8x redemption rates

Interaction with affinity cards

SMS offer codes with links to mobile site

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Direct Marketing

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WinText 2 TM 140 Characters or less

GiveText 2 TM

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Mobile Ticketing

Mobile Ticket Delivery

This increased usage of mobile ticketing falls in line with a forecast by Juniper Research. The firm expects that mobile ticketing will grow

• 37.4 million transactions in 2008

• to over 1.8 billion by 2011

• Juniper Research also said that the air industry can save $500 million annually by migrating to mobile boarding passes.

• Mobile web link delivered by secure SMS

2D Bar Code Samples22

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Technology Adoption

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Consumers text to instantly enter sweepstakes

Opt in future offers

Links to product info

Auto reply with offer code

Alternative means of entry

Live contests

Links to mobile sites

Include on POS and Ads

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2Text Win2

Text

Win

*Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m.ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to www.skgetaway.com.

Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. © 2008 Smoothie King Franchises, Inc. “Smoothie King” and “Be good to yourself” are registered trademarks of Smoothie King Franchises, Inc.

*

Demo only contest is over

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One action many resultsText MGD to 99702 for offer

Capture, confirm consumer data

Execute Sweepstakes

Drive Mobile Web Traffic

Create opt-in opportunity

Deliver Product, Retail Info

Capture votes survey data

Offers are opt-in only

Over 95% of text messages are read

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Contest has ended, display only

with mobile site & custom keywords

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2Text Win

Demo only contest is over

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Text Voting and ContestsMountain Dew Labs

Consumers Vote Nationwide for the next Mountain Dew flavor via text

Consumers entered to win years supply and new flavor launch party

Consumers sample 7 new flavors and text the number of their favorite to 99702

Consumers reply to text with any comments. 38% response

System captures all comments Facebook Twitter Integration

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Text Voting and ContestsMountain Dew Labs

Consumers Vote Nationwide for the next Mountain Dew flavor via text

Consumers entered to win years supply and new flavor launch party

Consumers sample 7 new flavors and text the number of their favorite to 99702

Consumers reply to text with any comments. 38% response

System captures all comments Facebook Twitter Integration

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Search -Text Pizza + zip code to 92466

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Mobile Giving

Consumers can text to give on their mobile phones

$5 donation automatically added to mobile bill

Integrated with Facebook consumers enter mobile number to donate.

Simple as texting a friend

Can be used to extend all campaigns with a giving component

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GiveText 2 TM Text Haiti to 90999 to donate $10

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Real Estate

Text for pricing and info on listed properties

Links to speed dial & mobile sites with details

No more empty flyer holders

Ideal for condos, large developments

Web2Mobile Maps and Info

Digital signage integration

Auto lead generation for agents

Opt in for future property alerts

Consumer can save info for later use

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Text bay to 23907For Sale Price and Property Info

Event Activation

Activate venue relationships to drive site traffic

Captive Audience

Sponsor Sports/News Trivia

Fans Text A,B,C answers

All participants get a response

Use for Player of game votes

Extend Print, Radio TV advertising

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VIP passes and retail offer

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2Text Win

Fans at Chicago Bears Games can text for VIP Party Deck access

Promoted on in stadium scoreboard and on-premise

System sets odds and number of passes with unique IDs give away

Each consumer gets a mobile text coupon for 6 free Buffalo Wild Wings after the game

Link to mobile site with area locations

Consumers can opt-in for future Miller Bears events

Promotion can be expanded to additional markets

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Snap Win2

Over 80% of 18-29 consumers with mobile phones have used camera phones

Snap-2-Win encourages consumer / brand interaction

Snap image, text and win

Consumers are asked to pose with product

No need for special software or barcodes

Approved images can be displayed in feed

Each entry gets a reply with link to mobile web page, product info, and rules.

Snap, Text & Win

Bluetooth BlasterTeam captures consumers images with products and sends to phones via bluetooth

Can deliver passes and offers to phones with images

Can send images to bluetooth printer or email

Printed images include branding

Many custom offers available

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Mobile Survey

Instant opinion polls

Mystery Shoppers

Customer satisfaction survey

SMS Voting, Surveys and Trivia

Links to coupons and product info

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Papa Johns - Facebook Mobile

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Opt in consumers for mobile offer codes on Facebook

The Vision

Nicholas Negroponte Vision

One laptop per child under $100

Will evolve to a mobile device

China, India, South America cell towers

Under $25 connected

99 Cent Software

SMS will surpass email traffic

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SMS Mobile Content

Text support for smokers trying to quit

Sign up for daily messages during peak craving times

Informative reminders why you are trying to quit

Links to more info and promotions see demo

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Quitting Smoking today reduces your risk of lung cancer 60% versus quitting in 5 yearswww.quitnet.mobi

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Mobile Sites

What they should see

Fast loading

Relevant content

Innovation

Coupons

Freebies

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Streaming Video User opt in for free video sound-bites any phone with browser, also can opt in on web site.

Opt in for breaking news alerts via text message

Brief text description followed by link to streaming video site

Video content management system built into mobile site backend

Sound bites can be published on video sites, simultaneously

Rotating banner ads on streaming site

Text Digg to 99702

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Consumers can text to branded screens

Interactive Television

Live Outdoor Advertising

Social media

Live Event Texting

Portable systems filter language and capture data

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2Text Screen2

Text

Scre

en

Digital Signage+

Communicate Specials

Deliver details via SMS

Entice consumers in high traffic areas

Opt in consumers using mobile offers

Use IVR 800 Numbers

Run all campaigns from one platform

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Build SMS Campaign

Auto PopulateMobile Web

Site

Launch onall carriers

Include SMS in Advertising

Quadruple requests via Ad Network

See all Jack in The Box OffersBarcode : OptionalAddress : Optional

Keyword: JackTuesdays buy 1 get 1

Jack's Classic with this coupon offer AC11, 1 per customer. Std msg rates

apply expires 1/1/10 http://txtmc.com

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2Sn

dPh

one

Create and Manage Campaigns

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Snd2phone.com• Web based interface• Easy to use drop down lists• Buttons and integrated help• All campaigns set up on one page• Built in reporting and list blast tools• Full campaign and user management

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2Sn

dPh

one Offer displays reach more consumers

• Text message• Mobile Web• Search optimized web site• Email sharing• Voice response• Digital Signage

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2Sn

dPh

one Help Site with info for consumers

• Terms of use• Opt out online• Locate offers• Sweepstakes Info• Required carrier messaging• Help screens

ApolloBravo Point of difference

Only mobile marketing platform with automated mobile web site generation.

Only platform with searchable offers on-line that automatically populate a branded offer page linked to your home page

Only platform with email, web and social media display options customized by user.

Only platform that allows consumers to access offers via 800 number.

Only platform with barcodes and unique message numbering

Only platform with digital signage and ad player integration.

Platform meets all new carrier rules for submissions, on-line opt out, posting of rules, terms and conditions.

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Keys, Wallet, Phone

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What consumers take with them

Thank you

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All ideas, concepts and recommendations presented herein are the intellectual property of ApolloBravo Inc. Alexandria, VA,and may not be

copied, implemented or represented without the expressed permission of ApolloBravo Inc.

For more information Please contact

www.apollobravo.com

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Thank you

Your customers are mobile, your brand should be.

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