Q4TRENDSMOBILE MARKETINGTOP 10

2014

NOVEMBER 2014

ABOUT TRENDONE

EXECUTIVE TRENDREPORT NOVEMBER 2014

THE INTERACTIVE FUNCTIONS IN THE EXECUTIVE TREND REPORT

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trend database

4 Deeplink

SHOPPING WITHOUT A CHECKOUT AT SAINSBURY’S

The Sainsbury’s shopping app enables customers to pay for the goods

they scan within the app and avoid having to queue up at the

checkouts. Customers can draw up a shopping list in advance and are

then guided by the app straight to the products they want. They can

then scan the items and pay for them with the help of the app. This

payment process only lasts a few seconds and customers can leave

the store immediately after finding the last item on their shopping list.

http://j-sainsbury.co.uk

J Sainsbury plc, UK 4trendexplorer send a trend PPT export more pictures

NOVEMBER 2014

BEST PRACTICE

NEGOTIATING PRODUCT PRICES ON THE SMARTPHONE

The e-commerce platform Greentoe provides an iOS app that enables

users to negotiate product prices with partner companies via their

smartphones. A spacer on the profile of the individual products is

pushed until it turns green. This signalises that a price has been

reached that a retailer is willing to accept. This also ensures that

products can be sold below their set market price without the providers

themselves promoting such deals.

https://itunes.apple.com

Grow Rich Technologies Inc., USA 5trendexplorer send a trend PPT export

NOVEMBER 2014

BEST PRACTICE

APP TURNS SMARTPHONE INTO SHOPPING MALL

CardBlanc from Beverly Hills has launched an iOS app that enables

users to create a virtual credit card, buy things online from partner

providers and share their purchases with friends. After setting up an

account, users add credit to the card or connect it to their PayPal

account. In future, it will also be possible to link the "CardBlanc" to

credit and debit cards. CardBlanc already works with over a hundred

retailers like Nike, J.Crew and Urban Outfitters. People also get the

chance to publicly present the purchases they make in the digital

shopping mall.

http://www.mycardblanc.com

CardBlanc Inc., USA 6trendexplorer send a trend PPT export

NOVEMBER 2014

BEST PRACTICE

REWARDING PEOPLE FOR TRYING ON CLOTHES

The clothing company American Eagle has started using the iBeacon

technology that it installed in its stores together with Shopkick to

reward customers for specific actions in the stores. So far, users of the

Shopkick app have been awarded points for entering the stores of

partner providers. In tests, they are now being given a second

message in which they are promised additional points for trying on

products. Findings have shown that the percentage of Shopkick users

who visited the fitting room area to try on clothes was more than

double for those who received a beacon-enabled incentive offer versus

for those users that did not.

http://www.ae.com

AEO Management Co., USA 7trendexplorer send a trend PPT export more pictures

NOVEMBER 2014

BEST PRACTICE

RÉMY MARTIN CAMPAIGN USES IBEACON TECHNOLOGY

As part of the Paris Design Week, Rémy Martin, the agency LabWerk

and students at the École cantonale d’art de Lausanne have teamed

up to create an exhibition and an app called "Futur Héritage" that

brings users on a journey of historically famous Parisian bars. Each of

the participating bars features a special Rémy Martin cocktail. The app

uses the iOS feature iBeacon so that users in the various bars can

receive messages on their smartphones via transmitters. This gives

people not only information on the bar's history and the cocktails on

offer, but also provides images and the ingredients used.

https://itunes.apple.com

E. Rémy Martin & Co., France 8trendexplorer send a trend PPT export more pictures

NOVEMBER 2014

BEST PRACTICE

CHARGING UP SMARTPHONE TO WIN AN E-CAR

To coincide with the launch of the "e-Golf" in Norway, Volkswagen has

come up with a mobile app that enables users to charge up their

smartphones and take part in a competition. As soon as they open the

"VW Charge Up for e-Golf" app and connect the smartphone to the

charging cable, the car displayed on the screen is also recharged.

Users then receive information on the new electric vehicle as well as a

lottery ticket. People can get themselves even more tickets by sharing

the campaign on Facebook or signing up for a test drive. The winner

can look forward to one of the cars as the main prize.

http://emobility.volkswagen.com

Volkswagen AG, Norway 9trendexplorer send a trend PPT export video more pictures

NOVEMBER 2014

BEST PRACTICE

BEER BOTTLE UNLOCKS FILMS

The Dutch beer brand Grolsch has integrated Bluetooth beacons into

bottles in Russia to offer beer lovers some additional digital content.

After opening the bottle, users first have to remove a protective sticker

above the transmitter. They can then bump the bottle against a

Bluetooth-capable device. The transmitter communicates with a server

via the connected device and shows a list of films on the device that

users can watch for free. The agency Head and Hands from St.

Petersburg was responsible for this campaign.

http://www.thedrum.com

Grolsch N.V., Russia 10trendexplorer send a trend PPT export video

NOVEMBER 2014

BEST PRACTICE

APP DELIVERS PIZZAS AT THE TOUCH OF A BUTTON

Launched by Simple Food Solutions from New York, a smartphone app

called "Push for Pizza" will make it easier than ever to order this

popular food. Users of the app only need to press one button to get an

immediate display of the participating pizza restaurants in the local

area. People also have to add their address and payment information

in the app in advance. When feeling hungry, users can simply select

the kind and number of pizzas they want, and then confirm the order.

They are then sent an e-mail containing the bill, which also includes a

tip, and their pizza is delivered to them.

http://welcome.pushforpizza.com

Simple Food Solutions LLC, USA 11trendexplorer send a trend PPT export video

NOVEMBER 2014

BEST PRACTICE

MAKING MOBILE PAYMENTS WITH ITUNES ACCOUNT

Apple has announced that the iPhone 6 and Apple Watch are to use

the NFC-based "Apple Pay" which allows users to make payments that

are deducted from their existing iTunes account. The device is simply

held to the terminal and the user's identity verified with a fingerprint on

the screen after touching "Touch ID". Credit card information is visible

on the pre-installed "Passbook" app and stored in the "Secure

Element" chip, but is not transmitted during payments.

https://www.apple.com

Apple Inc., USA 12trendexplorer send a trend PPT export video more pictures

NOVEMBER 2014

BEST PRACTICE

SUNLIGHT ACTIVATES COUPON ON MOBILE WEBSITE

The skin cream manufacturer Zealios Skin Care has set up a website

for mobile devices that guarantees discounts on sun cream when the

sun shines. When the site is accessed from mobiles or tablets, it

checks the measurements made by the device's ambient light sensor.

If they show that the user is outside in the sun, a message reminds

them of the importance of having good sun protection and activates a

20% discount on orders. This campaign, which only works on Android

devices with a Firefox browser, aims to encourage people to undertake

more outside activities.

http://coupon.zealiosskincare.com

TBWA Toronto, Canada 13trendexplorer send a trend PPT export video more pictures

NOVEMBER 2014

BEST PRACTICE

FIND EVEN MORE TRENDS

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NOVEMBER 2014

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EXECUTIVE TRENDREPORT NOVEMBER 2014

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