Mobile Marketing

Trends in 2016 Is 2016 The Year of Mobile?

Why 2016 is the Year of

Mobile?

MOBILE ADOPTION HAS SKYROCKETED:

Google’s new mobile-friendly algorithm

update signified a change in 2015:

Moving to a mobile first strategy is the

best thing you can do to your business’

online presence in year 2016.

SEARCH ADVERTISING IS GOING MOBILE

63%

of clicks on PPC ads* were

made on mobile devices

If more than half of clicks happen on mobile…

Mobile friendly form-fills are a must

Mobile landing pages will boost

conversations

PEOPLE CONNECT THROUGH MOBILE

SEARCH

53%

of organic clicks to website*

were made on mobile devices

Rank can differ on Mobile Vs. Desktop

Increase your search authority by

having a mobile-friendly site

Create simple connections with

feature line click-to-call

MOBILE IS SOCIAL. TOO

45%

of clicks on social** came from

mobile devices

People check social one the go as well as on desktop

Optimize landing pages for mobile use

Tailor ad copy to appeal to both

mobile and desktop

DEVICE HOPPING TRIGGERS FULL

CONVERSIONS

57%

of social ads**

reach is on

mobile devices

30% of social ads** impressions are

on mobile

devices

What does this mean ?

People definitely see and interact with ads and

content on mobile devices, but often times

continue that interaction on desktop.

Mobile-only campaigns aren’t a great strategy

because of this device hopping behavior.

MESSAGE-ALIGNED LANDING PAGES

CONVERT

20% - 60% Dedicated campaign landing

pages converted…

more visitors than ads that landed

on a website homepage.

Pare down your business home page so it isn’t too busy

Dedicated landing pages will allow users

to go directly to what they need

Consistent messaging across devices is a

key.

RESPONSIVE IS GOOD. BUT ADAPTIVE IS

BETTER

40% Adaptive landing pages saw a 40%

increase in their conversion rates than

pages that were only responsive.

Strong conversion pages can be viewed on any screen – and any device

Responsive: The site continually

adjusts to whatever

size the browser is at

that moment

Adaptive: The site not only adjusts to

specific browser widths, but it

also changes format and

layout (ex. Recognizing it’s on a

mobile screen and adding click–

to-call features)

What are the Trends in

Mobile Marketing in 2016?

Smartphones have really defined the term

“mobile” in its truest sense. The devices

have made it much more convenient and

easy to look for products on the internet.

In response to the growing significance of

mobile in e-commerce, here are the top 7

mobile marketing trends to watch out…

Trend 1: Rise of the Video Ads

Video ads are becoming more popular with

devices getting bigger and better. Video ads are

more engaging by telling a compelling story

about the brand’s uniqueness.

By 2019, the gap between desktop and mobile

spending will widen by more that 40%. Desktop

spending will drop from 51% to 30.3% while mobile

rises from 49% to 69.7%

Trend 2: APP Install Ads

Several brands are investing on display

advertisement on popular mobile apps. The

trends is just not confined to promoting the brand

but gives the opportunity to target specific user

bases. This has also been a popular way to

promote and market new apps.

Mobile video traffic will make up 69% of the

world’s internet traffic by 2018.

Trend 3: ROI Tracking

Data and information continues to play a defining

role in 2016. ROI Tracking has been helping brands

to come up with more strategic campaigns for

their product lines.

70% of mobile searches lead to action on a

website within one hour of when the search is

conducted.

Trend 4: Interactive Mobile

Advertisements

Interactive advertisements have the potential to

take user engagement and acquisition to a much

higher level. Modern interactive ads allow

engaging the consumer at a more personal level

wherein they have a feeling of being in control.

Mobile display investments, which include video,

banners, mobile install ads, and social network

ads will make up 51.1% of the total mobile ad

market.

Trend 5: In App Promotions

In-app promotions have become a more mature

way of selling campaigns. In app promotion is

among the few ways in which ads are served to

the appropriate audience with the help of

programs.

Mobile now accounts for 44.8% of ad impressions,

50% of clicks, 46% of spends and 43% of

conversions.

Trend 6: Rise of Native Ads

Another important trend in the mobile marketing

world is the rise of native advertising. Ads here

take the form of videos, Infographics and blogs

and are aimed to inform the audience rather

than push a product.

55% of marketers have increased their native ad

budgets in 2015

Trend 7: Use of Behavioral Data

Mobile marketers have become more data

dependent today. They have invested more

resources in understanding the behavioral

patterns of the audience than ever before. The

aim is to create campaigns that match with the

audience’s understanding and expectations.

Mobile marketing will soon surpass other forms of

marketing as customers are shifting to mobile

devices at a fast pace.

Sources:

http://www.cmo.com

http://blog.marketo.com

http://www.jeffbullas.com

I am a high-energy, confident professional with an infectious enthusiasm for technology. As a highly organized and friendly professional, received industry recognition and awards by winning various digital marketing activities for Coca-Cola in EFFIES and IAMAI awards for campaigns like ‘Sprite Teen Till I Die’ and ‘Facebook Feature Phone Campaign’ to increase recruitment and frequency for the brand among mobile phone users. Possess a strong technical background by completing B-Tech in computer systems and working as a programmer. My hobbies include watching Sci-Fi movies and reading books on business and digital marketing.

ABOUT ME

For more conversations

www.twitter.com/nitinkarkara

www.linkedin.com/in/nitinkarkara