7 mobile marketing trends for 2016
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1 Rise of video ads
Video ads are becoming more popular with devises getting bigger and better. New smart phone models are offering high quality screen resolutions and this can be a great opportunity for video ads.
By 2019, the gap between desktop and mobile spending will widen by more than 40%. Desktop spending (as a percentage of overall digital spend) will drop from 51.0% to 30.3% while mobile rises from 49% to 69.7%.
Rise of video ads2 3
App Install Ads ROI Tracking
Several brands are investing on display advertisement on popular mobile apps. The trend is just not confined to promoting the brand but gives the opportunity to target specific user bases. App Install Ads currently make up 8.7% of mobile ad spend.
Data and information continues to play a defining role in 2016. ROI tracking has been helping brands to come up with more strategic campaigns for their product lines.
70% of mobile searches lead to action on a website within one hour of when the search was conducted.
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Interactive mobile advertisementsInteractive advertisements have the potential to take user engagement and acquisition to a much higher level. Ads that create a platform of interaction with customers feel more refreshing that traditional advertisement that merely put the selling points in place.
Rise of video ads
In app promotions Rise of native ads
In-app promotions have become a more mature way of selling campaigns. In app promotion is among the few ways in which ads are served to the appropriate audience with the help of programs. Mobile now accounts for 44.8% of ad impressions, 50% of clicks, 46% of spend and 43% of conversions.
Another important trend in the mobile marketing world is the rise of native advertising. Ads here take the form of videos, Infographics and blogs and are aimed to inform the audience rather than push a product. 55% of marketers have increased their native ad budgets in 2015.
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7 Use of behavioral data
Mobile marketers have become more data dependent today. They are investing more resources in understanding the behavioral patterns of the audience than ever before. The aim is to create campaigns that match with the audience’s understanding and expectations.
