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The Next Communication Channel:Mobile Marketing and Beyond

The Rise of the Mobile Connected Auto-Service Center

Quick Stats

WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS

WHENEVER YOU WANT, WHEREVER THEY ARE

Connect with Your Potential ClientsExactly When You Want

And Right When They Need It!

15% Off your next Visit!Text SERVICEME to

55469

servi

72% of Americans text message across all demographics

67% of customers would like to receive mobile alerts or reminders

Twice as many people Text Message than own a Television set

82% of Americans do not leave the house without their cell phones

CTIA 2009

Text SERVICEME to 55469 to Receive FREE

$10 OFF Your Next Visit

SERVICEME 55469

KEYWORD

(CHANGES)

SHORTCODE(STAYS THE

SAME)

To: 55469

MSG: Serviceme

When client texts,They are entered

Into the database!

TEXT MESSAGING 101

Text Call to ActionLive Demonstration “Try it on your phone

Now!”

Deliver Coupon Right to the phone! Offer can expire

quickly to encourage repeat visit

Timely Promotions = Higher Redemption RatesSchedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!

Putting the Offers Right in the Hand of your Current and Potential Customers!

= More Transactions per Month

Jiffy Lube: Early Bird special all day long thru Friday! Show msg to redeem $10 OFF, code mb8483 exp. 4.9 Reply STOP 2end

Tire World: This weekend ONLY, 20% OFF your entire purchase and free mounting! Show msg to redeem, exp. 5.2 Reply STOP 2end

Paul’s Toyota: A/C tune-up check all components before it gets hot for FREE, call for appt; (816)223-8584 Reply STOP 2end

Industry ranges between 4-13% redemptions on Mobile offers and coupons

Quantifiable Return on this direct media!

Investment to send 1000 messages to Database? $50ROI on 40+ Customers walking in, setting an appointment or visiting?

$35 average ticket? $1,400

1,000 Customers

in your database

4% or Higher Redemption Rate on Promotion or

Coupon

Average Transaction

(Example of Return-on-Investment on a small scale)

How Do I Build My Database?The Mobile World 101

To: 55469MSG: Oil

Point of Sale PromotionsCreate engagements with every customer that bring their car in toget serviced! Build a database of 9-20 customers per day.

Examples:Promote with flyers handed to every person, window displays, Point-Of-purchase displays;• Win FREE Oil Changes for a year, Text OIL to 55469• 20% OFF Your next Oil Change, Text …• Instant FREE upgrade / FREE Filter, Text FILTER to 55469

Add the Mobile “Opt-in” disclaimer to your current serviceAgreement and automatically opt-in every customer

90 day notification – Oil ChangeCapture Current Customers when they sign their

service agreement; Automatically upload them into the database and issue out a reminder text-message 90 days later to increase the frequency of the transactions.

Hogan Tire: $5 OFF your next oil change with coupon code MB 2433, watch for future savings direct from us. Reply STOP 2end

I would like a coupon for next visit for $5 off my purchase, plus occasional additional Special savings!

Service Order Form

Plus 90 days later, they get a message reminding them ofThe coupon!

requiredMobile Phone Number

2 “Other” Important Components

1. Add the Lead Capture Component of “Mobile” Right onYour Current Site

Deliver your coupons, updates and more via text(The environmental friendly way to deliver information. No Wasting ink or paper)

2. Combine with every “Traditional” engagement!

PR, Advertisements, even flyers are morepowerful with an instant engagement.

TEXT MESSAGING 101

To: 72727MSG: Hogan

Instant CouponText OIL to 72727

Receive an extra $10 OFF

Capture Web Traffic into Database!

Beauty Brands Secret Sale!Text BEAUTY to 72727

to find out when….

Greg’s Tire: Free Oil Change when you reply with your email address! It really is that easy, then watch for more great deals! Reply STOP 2end

Enter Mobile NumberDonate NOW!Enter mobile number

Enter mobile number

Send the Coupon to my Phone!

Send the Coupon to my Phone!

FREE Oil Change

Mobile ONLY Coupon!

Mobile Number

Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit

• Increase Social Network Followers

• More Transactions per year• Capture Email

• Support Causes

Send Promotions to your Database to do More

Than Just Coupon!

WINOILJohn’s Service: Facebook ONLY Offer, “Like” us NOW for even more VIP treatment and savings. http://carclub.wap Reply STOP 2quit

Jiffy Lube: To complete your entry to win FREE Oil changes for a year, reply with your email address and watch for more great deals!

Ted’s: We will supplying cars for the Home Coming Parade this weekend, come up and we will give you great coupons! Reply STOP 2quit

Contact John Smith5LINX

Address;

http://yoursite.com

NameP. 816.824.1122

O. 1.800.211.1111E. Rob@5LINX.com