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Build An AdventureRecruiting Tools for District & Councils

Build an Adventure – Is our ongoing effort to recruit more Cub Scouts and welcome new families to Scouting.

There are 5 main concepts each with their own set of playbook, tools and assets.

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Your council or district will host a community event for parents and youth to have the opportunity to

learn gun safety while shooting BB‐guns in an inflatable, portable range suitable for inside or outside

use.

Through this simple interaction, parents will see the experience, friendships, and once‐in‐a‐lifetime

opportunities that Scouting can offer their children. This experience can be a “test drive” of the

Scouting experience.

$1600

Get a Rod & Gun Club Sponsor

Use for Day Camp, Summer Camp, Mall Show… any event that makes sense.

Get gun club volunteers to be BSA trained to help out.

(Get gun club to store the range – and allow them to use it as they see fit.

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The Camping with Cub Scouts program is a special campaign designed to make your recruitment efforts as exciting as a Cub Scout’s first night under a blanket of a million stars. With a focus on the fun, learning and adventure of the great outdoors that is at the core of Scouting, this program invites families in your community to experience the adventures that only Scouting can offer.

Your council or district will host a community event for parents and youth to get a taste of what a Scout campout is like, by bringing elements of a Scout campout to your activity night.

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The Hooked on Scouting program has been developed to leverage the fun activity of fishing in order to reel in new Scouts during the recruiting season.

Your council or district will host a community event for parents and youth to learn the basics of fishing and then get some actual hands‐on fishing experience.

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The Science of Scouting (STEM‐related activities ‐ science, technology, engineering, and mathematics)

recruiting program is designed to stimulate the great minds of our youth through engaging activities in the world of science.

Your council or district will host the event for parents and youth. Youth break into lab teams, a group of 3‐5 boys with an adult leader in each group as they go through five experiment stations.

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The one that we are most familiar with… RIS

Your council or district will host a community event for parents and youth to design, build, and launch their own rockets.

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BUILD AN ADVENTURE

The graphics might be rockets… but the information applies to all 5 BAV programs

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What we will cover:

• Why BAV

• What is BAV

• How to Use BAV

• How to Market BAV

• Brainstorm

• Best Practices

• Questions

Our Agenda For This Session:

• Why BAV (build an adventure

• What

• How to Use

• How to Market

• Brainstorm (more marketing ideas)

• Best Practices (lessons learned)

• Questions & Discussion

We must continually ask ourselves," What is our plan for growth?"

Growth is not automatic!

We must be committed to a plan.

We hope that by the end of this presentation that you will be committed to Build an Adventure.

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Over 100% of Cub Scout recruitment goal!

Positive first experience for everyone!

Over 100% in Cub Scout growth!

Registered within the first week of September

Wouldn’t Your Life be So Much Easier?

IMAGINE THE SATISFACTION IF YOU ACHIEVED THESE RESULTS….

Immediate Membership Growth!

• Over 100% of Cub Scout recruitment goal

• Over 100% in Cub Scout growth

• Registered within the first week of Sept. (money and complete applications)

Positive first experience for the Scout, the Parent, the Leader, the District and Council

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It WORKS!

WHY USE Build An Adventure PROGRAM?

Because IT WORKS!

It is something to rally around!

It creates excitement.

“I don’t see us going back to the old way, ever again!” – Council Membership Chair

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WHY – Build an Adventure

• Raises your recruiting efforts to new heights

• Leverages an activity that kids love

• Gives new families the experience of adventure only Scouting can offer

• Shows parents that Scouting will foster their child’s creativity, initiative, and sense of wonder

• Focuses your energy into one sign-up night

The Build An Adventure program is designed to take your recruiting efforts to new heights.

This program invites families in your community to experience the adventures that only Scouting can offer.

The program leverages an activity that kids love (building and launching rockets) while showing parents that Scouting will foster their child’s creativity, initiative, and sense of wonder.

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It’s FUN!

What kid (young or old) doesn’t like rockets?

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WHAT – Build An Adventure

• Rockets or Fishing Rods ued as incentive to join

• Special events used to attract parents and youth

• Provide multiple opportunities to first quality outdoor experience

It’s a very simple program!

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WHAT – Build An Adventure

• One Night

• 50 schools or 700

• Volunteer help!

• One Message – excitement!

• Create Leader buy-in with simple plan

• No departure from plan

Fortunately, this program isn’t actual rocket science.

The council or district will host an event for parents and youth to design, build, and launch their own rockets.

One Night

50 schools or 700

Volunteer help!

One Message – excitement!

Create Leader buy‐in with plan simple

No departure from plan

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FREE!

Free STUFF

Or FUN activities

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HOW Build An Adventure

• scoutingwire.org/marketing-and-membership-hub

The Marketing and Membership Hub is a resource to help you serve more youth in your area.

From recruiting ideas to social media best practices, the Hub provides a one‐stop resource to discover, activate, and improve your marketing and recruiting strategy.

All the materials we talk about today can be found on the “Hub”

While Scout Me In is the newest… BAV will continue. Much of the material has already been updated.

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HOW – Build An Adventure

Budget

• Allocate promotion resources and materials

• Secure lead sponsors for sign-up events

• Secure incentive and recognition items

Budget

• Allocate promotion resources and materials

• Secure lead sponsors for sign‐up events

• Secure incentive and recognition items

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HOW - Build An Adventure

General Timeline

Four months in advance• Develop training + communication & marketing plan

• Recruit council sign-up event coordinator

• Send letter notifying Cub Scout sign-up events:

• Chartered organizations • Superintendents & principals of schools• Faith-based organizations• Community and civic organizations

General Timeline

Four months in advance

• Develop training + communication & marketing plan

• Recruit council sign‐up event coordinator

• Send letter notifying Cub Scout sign‐up events:

• Chartered organizations • Superintendents & principals of schools• Faith‐based organizations• Community and civic organizations

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General Timeline (cont)

16 weeks prior to event: • Secure lead sponsor(s) for sign-up events

14 weeks prior to event: • Recruit district sign-up events coordinators

8 weeks prior to event: • Recruit pack sign-up event coordinators

• Train them using Unit Playbook

16 weeks prior to event:

• Secure lead sponsor(s) for sign‐up events


• Recruit district sign‐up events coordinators


• Recruit pack sign‐up event coordinators

• Train them using Unit Playbook

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Round Robin – Sign-up Night Plan

• Station 1: Welcome/Sign In

• Station 2: What We Do

• Station 3: Registration Form

• Station 4: Check Out (complete applications)

• Station 5: Den Leader Q&A

Round Robin – Sign‐up Night Plan

• Station 1: Welcome to Cub Scouts/Overview of Process

• Station 2: Share the excitement of your Cub Scout Pack

• Station 3: more than just the registration form, pack budget, yearly costs

• Station 4:

• Station 5: Will I trust my son with you?

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Little League – Sign-up Night Plan

• Registration Table

• Display Table

• Leaders with Pack information

Little League – Sign-up Night Plan

• Registration Table

• Display Table

• Leaders with Pack information

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Plan & Execute!

Just as with real rockets, being prepared is key for a success.

Create A Plan – Follow Your Plan!

Follow up with new leads is essential

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MARKET - Build An Adventure

• Print Media

Postcards Fliers

Posters

NEW materials including girls are available…

PRINT still works.

ONE FLIER & ONE MESSAGE TO EVERY ELIGIBLE BOY

And as many other “touches” as possible”

Even if you opt to print your own fliers instead of using Brand Center Designs….

PLEASE, PLEASE, PLEASE present a consistent and professional image using the Build An Adventure (CUB SCOUT) artwork!

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• Social Media

E-blast

Social Media

Web Banners

Social Media

• Facebook Page

• Instagram

• Pinterest

• Twitter

USE the Social Media Playbook

COORDINATE the timing of all your promotion activities

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• Outdoor Media

Yard Signs – No Text

Yard Signs – Customizable

Feather Banners

These important marketing items are well worth the money.

The show parents they are joining a FIRST CLASS organization.

AND! Be sure to have outdoor (and indoor) signage at all your events.

This eliminates confusion and lets parents know they are in the right place!

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• Media Buys

Online Radio Ads

Full Page Ads Half Page Ads

Pay Per Click

Note – MOM’s listen to Pandora!

Be sure to use the Playbooks! (available on Media & Marketing Hub)

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• Additional Ideas

Stickers

Wrist Bands

Bookmarks

• Custom Stickers for boy talks. (kids will lose fliers, but keep stickers on until they get home from schools)

• Custom wrist bands – same as stickers – but more expensive

• Bookmarks (kids might actually use them?)

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• Some of the new poster artwork with both boys and girls

• NOTICE not doing the same thing – visibly separate!

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• scouting.webdamdb.com

All the digital assets are available on the BSA Brand Center(except the sticker)

**BAV Videos are currently all male**

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USEThe Tools!

USE the tools that are available to you.

USE as many as time and budget will allow!

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PromoteLike Crazy!

It doesn’t matter how fun the event is if nobody shows up.

beascout.org –

And remember… promotion is good, but follow‐up with your new leads is essential

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Best Practices

KISMIF “Keep it simple, make it fun!”

We must continually grow and we must continually learn ‐ if we stop learning we stop leading!

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The Playbook is Key

Main Elements

• Plan the Activity

• Promote the Activity

• Hold the Activity

• Recruit

• Follow Up

Key Elements

• Plan the Activity

• Promote the Activity

• Hold the Activity

• Recruit

• Follow Up

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Training is Key

• Pre-Planning

• Coordinator Duties

• Turn-In Locations

• Promotion Plans

• Sign-Up Night Plan

• Unit Incentive & Recognition Plan

CREATE your own Council Plan (using the playbook as your template)

Share all the information with volunteers at every level.

Engage Them, Excite Them

Council plans should include:

• Pre‐Planning actions

• Coordinator Duties

• Turn‐In Locations

• Council Promotion Plans

• Sign‐Up Night Plan

• Unit Incentive & Recognition Plan

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Incentives & Recognition

• CS Adventure Wall Charts for Kick-off

• Rockets & Family Camp for New Scouts

• Rockets for Recruiters

• Launch Kit for each Pack

• Rocket Launch @ Family Camp

• Rockets for Entire Pack for Lip Dub Video

• Retention Tracking Incentive for Scouts earning Bobcat

Of course the main incentive for you is new youth and new adult leadership!

For others, Incentives and Recognitions WORK. It’s a fact.

They build excitement and improve recruitment in Cub Scouting. The recognition items should match your theme – rockets!

Here are some suggestions – use your creativity (and budget) to find what works for you.

NOTE: a council recognition plan needs to be developed as well to recognize the volunteers leading or supporting the RIS recruitment efforts.

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Moraine Trails Council Success

• Communication to Volunteers

• Newsletters

• E-mail Blasts

• Webinars

• Mission to Camp Agawam

• Quad copter for WOW factor

• Positive feedback from parents

• Direct Mail

Used Go‐To‐Meeting to engage volunteers

Paid social media – due to school access issues

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North Florida Council Success

• Sign-Up Night Event

• 20-30 minutes maximum

• Educate don’t sell again(they already made the decision)

• NO more presentation style events

• NO Uniforms or Jargon

• NO recruiting Leaders

• Provide a great first experience

Lessons learned from North Florida CouncilCub Scout Recruiting 2.0

• Focused on education. Focused on education at the sign‐up night, rather than selling, with the idea that the people who were coming to the event were, in most cases, already committed to joining.

• They eliminated the jargon For instance, they stopped using the word “roundup,” aka “the R word.” They had learned that the term was confusing to parents. “What is a roundup? Do I need a horse?” The name was changed to a “sign‐up” event.

• No more uniforms at sign‐ups. Uniforms created an us‐vs. them mentality and a barrier to joining. Instead they went with a less intimidating golf shirt and a name tag that included the person’s name and the title of “parent,” followed by their Scouting position, such as Cubmaster

• Changed the sign‐up event itself. The council moved to a station‐to‐station/Open house‐style process, more like a sports sign‐up event. No more presenter style. This new process took only 20‐30 minutes.

• They also stopped recruiting leaders at joining night events. Leaders were recruited before sign‐up events.

• By the time they were through the stations, parents had signed up, paid, and had a complete packet of unit information including key dates, times, calendar, and a handbook.

• A great first experience. The council also included a free shooting sports days. (Similar to a council offering a fishing day, rocket day, or STEM event.) This meant guaranteeing a fun, exciting outdoor experience almost immediately upon joining.

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Other Successes?

What are some additional opportunities to market the Build an Adventure campaign in your service area?

Write down every positive thing you can think of when it comes to membership recruitment (like everything included in Michelle's video) ‐

Then stare and say everything positive into the mirror ‐ you must believe in what you are doing!

(provide Walmart mirrors)

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Questions?

Questions?

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THANKYOU!

THANK YOU FOR YOUR ATTENTION TODAY

THANK YOU FOR ALL YOU WILL DO THIS YEAR TO GROW AND ADVANCE OUR MOVEMENT!

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mm - build an adventure - scouting-bsa.org · build an adventure recruiting tools for district...

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