mike joyce, smartertravel
TRANSCRIPT
Online Marketing Analyst, SmarterTravel Media
By Mike Joyce
Cultural Fit
Sense of urgency with a sense of humor Startup and tech experience Passionate about travel, technology, mobile Always learning Team player
Email Campaign
33% of email recipients open email based on subject line alone; use a subject line that grabs attention
Use quality stock images to break up text
A clean, simple format is easier on the eyes
Treat the email like a newspaper page, keeping the main article on the top of the fold
Email Campaign
Call to Action (CTA) is a simple request, and it's a different color so it sticks out
Make sure it's easy to unsubscribe, so you aren't labeled a spammer
Include social media buttons to allow for more engagement
Include links to similar posts from the blog. Each blog posts acts as its own landing page to convert users.
Why Email?
$44.25 return for every $1 spent on average More personal than social media Greater reach than Facebook
Facebook posts are usually only seen by 5 to 10% of followers (for unpaid ads)
Emails are usually opened between 18 to 23% of customers, depending on industry
Email KPIs
Open Rate Click Rate Conversion Rate Bounce Rate Return on Investment (see ROI Calculator)
Spots MailChimp Data
Friday Hot Spots- Showing Value
Leveraging Opportunities- Boston Blizzards
Leveraging Opportunities- Boston Blizzards
Researching bars using the #OpeninBOS and #BOSnow tags, compiling and sharing with customers
Leveraging Opportunities- Boston Blizzards
October November December January February0
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Twitter Impressions, 2014 - 2015
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Landing Page- HireMikeJoyce.com
Simple Call to Action (leads to a contact form), used HTML/CSS to create button that sticks out
Responsive theme looks good on mobile and desktop, better for SEO (60% of searches are on mobile)
Any Questions?
Learn more at hiremikejoyce.com [email protected] Linkedin.com/in/mpjoyce Twitter.com/michaelpjoyce