Download - Mike Joyce, SmarterTravel
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Online Marketing Analyst, SmarterTravel Media
By Mike Joyce
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Cultural Fit
Sense of urgency with a sense of humor Startup and tech experience Passionate about travel, technology, mobile Always learning Team player
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Email Campaign
33% of email recipients open email based on subject line alone; use a subject line that grabs attention
Use quality stock images to break up text
A clean, simple format is easier on the eyes
Treat the email like a newspaper page, keeping the main article on the top of the fold
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Email Campaign
Call to Action (CTA) is a simple request, and it's a different color so it sticks out
Make sure it's easy to unsubscribe, so you aren't labeled a spammer
Include social media buttons to allow for more engagement
Include links to similar posts from the blog. Each blog posts acts as its own landing page to convert users.
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Why Email?
$44.25 return for every $1 spent on average More personal than social media Greater reach than Facebook
Facebook posts are usually only seen by 5 to 10% of followers (for unpaid ads)
Emails are usually opened between 18 to 23% of customers, depending on industry
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Email KPIs
Open Rate Click Rate Conversion Rate Bounce Rate Return on Investment (see ROI Calculator)
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Spots MailChimp Data
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Friday Hot Spots- Showing Value
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Leveraging Opportunities- Boston Blizzards
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Leveraging Opportunities- Boston Blizzards
Researching bars using the #OpeninBOS and #BOSnow tags, compiling and sharing with customers
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Leveraging Opportunities- Boston Blizzards
October November December January February0
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Twitter Impressions, 2014 - 2015
Column 1
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Landing Page- HireMikeJoyce.com
Simple Call to Action (leads to a contact form), used HTML/CSS to create button that sticks out
Responsive theme looks good on mobile and desktop, better for SEO (60% of searches are on mobile)
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Any Questions?
Learn more at hiremikejoyce.com [email protected] Linkedin.com/in/mpjoyce Twitter.com/michaelpjoyce