micromedia: a global digital climate change
DESCRIPTION
By Martin Lindner. The Environment we're living, working and learning in is changing. Information becomes microcontent, small pieces loosely joined - and undbundled, re-mixed, aggregated, mashed-up and reloaded into the circulation.TRANSCRIPT
![Page 1: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/1.jpg)
Martin Lindner | ARC Research Studios Austria | Studio eLearning Environments
A Global Digital Climate Change
The Micromedia Web
![Page 2: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/2.jpg)
“We’re already seeing changes.
![Page 3: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/3.jpg)
Circulation of informationis heating up, at a global scale.
![Page 4: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/4.jpg)
Glaciers …
![Page 5: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/5.jpg)
… are melting.
![Page 6: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/6.jpg)
New Deserts …
![Page 7: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/7.jpg)
… are forming,
![Page 8: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/8.jpg)
The number of severe storms is increasing.
![Page 9: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/9.jpg)
Creatures are being forced from their habitat.
![Page 10: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/10.jpg)
Wait a minute …
Isn‘t this Just Another Digital Hype ?
Is there anything real about this?
![Page 11: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/11.jpg)
Where is the shiny new high-tech ?*
Where are the real new big industries ?*
Where is real money made ?*
* apart from Google, of course.
![Page 12: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/12.jpg)
Where is the impact in the real everyday world?
![Page 13: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/13.jpg)
We are living in a World Made of Signs.And the Web 2.0 forms a new,
independent layer of the semiosphere.
![Page 14: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/14.jpg)
![Page 15: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/15.jpg)
It is an ecological phenomenon.Most effects are rather indirect.
Like Global Warming, it points to asilent, creeping, and stealthy change.
![Page 16: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/16.jpg)
In order to adapt and survive, institutions, organizations, individuals.
all will have to understand it:
![Page 17: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/17.jpg)
So what is Web 2.0 ?
![Page 18: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/18.jpg)
![Page 19: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/19.jpg)
![Page 20: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/20.jpg)
David Weinberger, 2002
Small Pieces Loosely Joined
“The Web is a mess, as organized as an orgy.… a collection of ideas, none longer
than can fit on a single screen.… small nuggets pointing to more small nuggets.”
![Page 21: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/21.jpg)
Web 2.0 is a micromedia environment, low-tech, messy, distributed,
based on (nearly) ubiquitous computing, predecessor of an upcoming information
ecology.
made out of microcontent chunks
![Page 22: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/22.jpg)
Web 2.0 is not just aboutnew technologies & applications.
![Page 23: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/23.jpg)
Web 2.0 is not just aboutnew market opportunities.
![Page 24: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/24.jpg)
Web 2.0 is not just aboutnew ways of transmitting new types of media content.
![Page 25: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/25.jpg)
Web 2.0 is not just aboutpeople communicating in new social networks.
![Page 26: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/26.jpg)
A new media experience.
![Page 27: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/27.jpg)
Confessionsof a
Digital Immigrant
![Page 28: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/28.jpg)
From theKAFKA GALAXY
into theGOOGLE DOCUVERSE
![Page 29: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/29.jpg)
1980 – 2000:20 years learning and teaching
German Literature,using the PC as a magic typewriter.
![Page 30: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/30.jpg)
1999 / 2000:A Culture Shock
A media experience.
![Page 31: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/31.jpg)
1999 / 2000: The Beginnings of the
Microcontent Web
![Page 32: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/32.jpg)
GoogleBlogs, Wikis & Wikiblogs
RSSDHTML, XML
Texting on Mobile Phones …
![Page 33: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/33.jpg)
![Page 34: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/34.jpg)
![Page 35: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/35.jpg)
![Page 36: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/36.jpg)
![Page 37: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/37.jpg)
![Page 38: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/38.jpg)
![Page 39: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/39.jpg)
![Page 40: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/40.jpg)
![Page 41: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/41.jpg)
![Page 42: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/42.jpg)
![Page 43: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/43.jpg)
![Page 44: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/44.jpg)
A new subject position.
![Page 45: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/45.jpg)
1990s: medium, not media
![Page 46: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/46.jpg)
… morphing into media
![Page 47: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/47.jpg)
“Media is no longer something we do …
![Page 48: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/48.jpg)
… but something we become part of.”
![Page 49: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/49.jpg)
“Men are suddenlynomadic gatherers of
knowledge, … informed as never before,
free from fragmentary specialism
as never before – but also involved as never
before.”
Marshall McLuhan Understanding Media
(1964):
![Page 50: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/50.jpg)
?
The Supermodern Subject
![Page 51: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/51.jpg)
?
![Page 52: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/52.jpg)
In the new digital media environment, the position of the subject
seems paradoxical:
Marc Augé (1994):
![Page 53: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/53.jpg)
Empowered like never before,inflated like never before,
overwhelmed like never before.“
Marc Augé (1994):
![Page 54: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/54.jpg)
“But the Solution for Information Overload …
![Page 55: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/55.jpg)
… is more information, delivered and experienced in different
ways.”
David Weinberger (2005)
![Page 56: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/56.jpg)
Subject Position (last millenium)
![Page 57: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/57.jpg)
MICROSOFT OFFICE
FILES & DOCUMENTS
FIXED-LINE TELEPHONY
DESKTOPAPPLICATIONS
Subject Position (last millenium)
![Page 58: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/58.jpg)
MICROCONTENT
discovered in 2001
GOOGLESHREDDERING
MACROCONTENT
PC GOING MOBILE
MOBILEPHONES
EXPLOSIONOF THE E-
MAIL INBOX
2000/2005: MS Office exploded
![Page 59: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/59.jpg)
MICROCONTENT
discovered in 2001
2000/2005: MS Office exploded
MULTITASKING
ATTENTION DEFICIT TRAIT
LIFE INTER-RUPTED
![Page 60: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/60.jpg)
MICROCONTENT
discovered in 2001
The Microcontent Office
MICROTASKING
CONTINUOUSPARTIAL ATTENTION
![Page 61: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/61.jpg)
A New Subject Position
![Page 62: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/62.jpg)
Continuous Partial Attention & Peripheral View
![Page 63: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/63.jpg)
The Micromedia Web
![Page 64: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/64.jpg)
Umair Haque (2005), The New Economy of Media
Micromedia, Connected Consumption,
and the Snowball Effect
![Page 65: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/65.jpg)
The explosion of digital micromedia
puts an end to Mass Mediaas we know it.
www.bubblegeneration.com
Umair Haque (2005), The New Economy of Media.
![Page 66: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/66.jpg)
Microchunks result from the “unbundling of traditional media goods” like news, albums, books
…
www.bubblegeneration.com
Umair Haque (2005), The New Economy of Media.
![Page 67: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/67.jpg)
www.bubblegeneration.com
![Page 68: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/68.jpg)
“Attention costs dominate production costs, because technology ends
production, distribution, and retail scarcity: The more a microchunk is consumed
the more value is added …”
Umair Haque (2005), The New Economy of Media.
![Page 69: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/69.jpg)
LONG TAIL
![Page 70: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/70.jpg)
![Page 71: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/71.jpg)
Lev Manovich (2000), Macromedia and Micro-media
![Page 72: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/72.jpg)
Lev Manovich (2000), Macromedia and Micro-media
“Media technologies seem typically to move in one direction: ‘more’. More resolution, better color,
better visual fidelity, morebandwidth, more immersion.”
www.manovich.net
![Page 73: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/73.jpg)
… but why would people then want to play gameson a tiny phone screen? or texting? or moblogging?
![Page 74: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/74.jpg)
Lev Manovich (2000), Macromedia and Micro-media
“While some media forms get richer, others stay purposefully 'poorer.' A more minimalist kind of media, characterized by low resolution,
low fidelity, and slow speeds, is born. I call it micro-media.”
www.manovich.net
![Page 75: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/75.jpg)
Lev Manovich (2000), Macromedia and Micro-media
And it will not go away:“Given the fact that soon more users worldwide
will access the Internet through cell phones than through computers, it will not only successfully compete with macro-mediabut may even overtake it in popularity.”
www.manovich.net
![Page 76: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/76.jpg)
“Cool Media”:
Low definition media
for casual attention
Marshall McLuhan Understanding Media
(1964):
![Page 77: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/77.jpg)
![Page 78: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/78.jpg)
![Page 79: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/79.jpg)
![Page 80: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/80.jpg)
Web 2.0 is made of microcontent
![Page 81: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/81.jpg)
“We've discovered in the last few years thatnavigating the web in meme-sized chunks
is the natural idiom of the Internet.“
Anil Dash, 2002
Introducing the Microcontent Client
![Page 82: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/82.jpg)
… memes: replicating units of cultural
information
![Page 83: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/83.jpg)
self-contained: the smallest unit ofmeaning / communicationthat can stand for itself(in the human mind & attention span)
1
Anil Dash‘s microcontent definition (paraphrase): Human processed information
![Page 84: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/84.jpg)
elementary: individually addressable to be easily re-used and re-mixed by human users
Anil Dash‘s microcontent definition (paraphrase): Human processed information
2
![Page 85: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/85.jpg)
appropriately formatted … to work as building blocks in different cultural patterns and individual mindsets
3
Anil Dash‘s microcontent definition (paraphrase): Human processed information
![Page 86: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/86.jpg)
self-contained: some relation to object oriented programming, as used e.g. in AJAX and Ruby On Rails development …
Anil Dash‘s microcontent definition (paraphrase): Computer processed information
1
![Page 87: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/87.jpg)
elementaryindividually addressable to be easily re-used and re-mixed by the application
2
Anil Dash‘s microcontent definition (paraphrase): Computer processed information
![Page 88: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/88.jpg)
appropriate format: appropriately formatted for integration in different applications and services –
„platform-agnostic“
„Microcontent is information set free.“
3
Anil Dash‘s microcontent definition (paraphrase): Computer processed information
![Page 89: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/89.jpg)
Microcontent is a complexfeedback phenomenon.
It cannot be reduced – neither to software nor to humans.
![Page 90: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/90.jpg)
Microcontent Ecology Cycle
drops
flowpools
clouds
![Page 91: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/91.jpg)
Web 2.0 is about semantic clouds and lifestreams
![Page 92: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/92.jpg)
In micromedia environments,knowledge takes on the form of clouds.
(Microcontent being something like small drops of vapor.)
“Personal Info Cloud”
Thomas Vander Wal,
2005
www.vanderwal.net
![Page 93: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/93.jpg)
„Web 2.0 is a party.“
![Page 94: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/94.jpg)
„… all kinds of information chunks in our digital life take on the form of
digital lifestreams …“
“… leaving behind a stream-shaped cyberbody,like an aircraft's contrail, as we go.”
David Gelernter, 2000: The Second Coming – A Manifesto
![Page 95: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/95.jpg)
“We’re falling into [processes] that …
imperceptibly deepen, like furrows worn into a stone
hallway by the traffic of slippers.”
David Weinberger, 2002
Small Pieces Loosely Joined
![Page 96: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/96.jpg)
![Page 97: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/97.jpg)
![Page 98: Micromedia: A Global Digital Climate Change](https://reader033.vdocuments.us/reader033/viewer/2022061116/54664f27af7959c1628b4cb0/html5/thumbnails/98.jpg)
Thank You.