mevo fitness, workout & diet app for weight loss - mobile software marketing · mevo fitness is...

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MevoFitnessisaworkout&dietappforweightlossthatactslikea personalfitnesstrainer,whichhelpsusershaveahealthier,fitterand happierlife.Picturehavingapersonalfitnesstrainer24/7toguide youinyourworkoutandweightlossprogram.Withthehelpofthis mobileapp,youcanshedoffthoseextrapoundsbyusingan amazinglyfastandeasy-to-usecalorieandworkouttracker. THECLIENT n Theobjectivewastoachieveincreasedappstorevisibilityand increasetheinstallsbyelevatingthecurrentkeywordrankings, plusattainnewkeywordrankings. n Theclientwantustotargetrelevantusersandboostapp downloads. n Theclientwantedtoachievehigherrankingsandlisttheappin thetopinallthemajorappstores. n With15millionappsdownloadedeveryday,weneededto generatesignificantsearchtraffic. THECHALLENGES Global Technology Solutions Partner SINCE 1999 TollFreeNumber:800-501-6123

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Page 1: Mevo Fitness, Workout & Diet App for Weight Loss - Mobile Software Marketing · Mevo Fitness is a workout & diet app for weight loss that acts like a personal fitness trainer, which

Mevo�Fitness�is�a�workout�&�diet�app�for�weight�loss�that�acts�like�a�personal�fitness�trainer,�which�helps�users�have�a�healthier,�fitter�and�happier�life.�Picture�having�a�personal�fitness�trainer�24/7�to�guide�you�in�your�workout�and�weight�loss�program.�With�the�help�of�this�mobile�app,�you�can�shed�off�those�extra�pounds�by�using�an�amazingly�fast�and�easy-to-use�calorie�and�workout�tracker.�

THE�CLIENT

n The�objective�was�to�achieve�increased�app�store�visibility�and�increase�the�installs�by�elevating�the�current�keyword�rankings,�plus�attain�new�keyword�rankings.�

n The�client�want�us�to�target�relevant�users�and�boost�app�downloads.

n The�client�wanted�to�achieve�higher�rankings�and�list�the�app�in�the�top�in�all�the�major�app�stores.

n With�15�million�apps�downloaded�every�day,�we�needed�to�generate�significant�search�traffic.

THE�CHALLENGES

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

Page 2: Mevo Fitness, Workout & Diet App for Weight Loss - Mobile Software Marketing · Mevo Fitness is a workout & diet app for weight loss that acts like a personal fitness trainer, which

THE�IMPLEMENTATION

The�Netsmartz�team�used�different�app�store�intelligence�platforms�to�determine�the�keywords�that�are�already�fruitful�and�rank�for�new�terms�with�high�potential�for�success.�Netsmartz�researched�and�suggested�Mevo�Fitness�to�optimize�their�keyword�selection�by�improving�their�current�keyword�focus�as�well�as�introducing�a�broader�range�of�target�search�terms.�Thus�resulting�in�increased�visibility�translated�to�a�similar�elevation�in�average�installs�per�day.

Nearly�16x�increase�in�installs�for�MevoFitness�made�highest�ROI�and�most�impactful�user�acquisition�activity.

THE�STRATEGY

Netsmartz�achieved�the�results�by�creating�an�optimized�user�acquisition�funnel�with�organic�data.�We�determined�the�relevant�targeted�features�with�the�highest�user�demand�and�maximized�keyword�visibility.�Our�efforts�included:

n Thorough�Keyword�Research�

n Performed�Detailed�App�Review

n Conducted�Competitive�Research�

n Evaluated�Initial�Baseline�Ranking�

n App�Title,�Description�and�Keywords�Optimization

n App�Images�Optimization�and�App�Dashboard�Customization

n Designed�captivating�screenshots

n Performed�Category�and�Market�Analysis

n Assessed�App�Analytics�and�Statistics��

n Utilized�ASO�Tool�Support

n Conducted�a�PR�Blast�and�Created�a�Media�Press�Kit

n App�Submissions�on�500+�App�Review�Sites

n Social�Media�Optimization�for�Both�App�Stores

n Created�a�Single�Link�for�Both�App�Stores

n Created�a�Fully�Functional�Website

n Regularly�Published�Blogs�to�Build�an�Online�Following

n Set�up�Instagram,�Facebook�and�Google+�Pages

n Created�a�YouTube�Channel�and�Shared�Video�Content

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

Page 3: Mevo Fitness, Workout & Diet App for Weight Loss - Mobile Software Marketing · Mevo Fitness is a workout & diet app for weight loss that acts like a personal fitness trainer, which

Top RankingKeyword Rank

August - 2017Keyword Rank as of

April - 2017

Mevo 1 51

Workout Meal Plans 3 67

Diet Nutrition 5 89

Indian Diet Plan 6 123

Diets for Women 2 170

Calories Tracker 8 180

Diet and Fitness 9 167

Free Calories Counter 2 145

Diet and Exercise Program 1 78

Diet Coach 4 56

Diet Plans 7 78

THE�RESULTn With�over�100,000�downloads�nationwide�and�the�high�level�of�engagement�of�this�app,�daily�installs�have�reached�over�200+.

n The�Mevo�Fitness�app�has�consistently�earned�higher�ratings.

n Since�teaming�with�Netsmartz,�Mevo�Fitness�has�received�a�4.6�Star�Rating�from�users�as�opposed�to�the�3.6�pre-ASO.

n App�store�impressions�have�grown�by�200%.

Install100,000�-�500,000

300+User�Reviews

6000+User�Ratings

Some�of�the�statistics�on�Google�Play:

4.6+Rating

RANKING�ACHIEVEMENTS

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

Page 4: Mevo Fitness, Workout & Diet App for Weight Loss - Mobile Software Marketing · Mevo Fitness is a workout & diet app for weight loss that acts like a personal fitness trainer, which

SOME�OF�THE�STATISTICS�ON�ITUNES

Customer�Rating

Curent�Versions: 14�Ratings 100000+�DownloadsAll�Versions: 26�Ratings

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

ABOUT�NETSMARTZ

Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�have�worked�with�small�companies�to�Fortune�1000�clients.

Netsmartz�Global�Delivery�Center,�Chandigarh,�India

Developer

Page 5: Mevo Fitness, Workout & Diet App for Weight Loss - Mobile Software Marketing · Mevo Fitness is a workout & diet app for weight loss that acts like a personal fitness trainer, which

Toll�Free�Number:�800-501-6123

www.netsmartz.com

[email protected]

Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�would�like�to�learn�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.

HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166

Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166

Irvine,CA�(Sales�Office)

200�Spectrum�Center�Dr�Irvine,�CA�92618Toronto�(Sales�Office)545�King�St�W,�ON�M5V�1M1,

Toronto,�Canada�

Phone:�1-647-542-0114

Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200

Mohali�(Digital�Marketing�Center)

T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India

Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001

Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546

Singapore�(Sales�Office)

16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800

GLOBAL�ADDRESSES

LOS�ANGELES

Toll�Free�Number:�800-501-6123Global Technology Solutions Partner

SINCE 1999

ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON

Global Technology Solutions PartnerSINCE 1999