merchandise mart social media presentation
DESCRIPTION
Presentation to a group of interior design students at the Merchandise Mart in Chicago on October 2. http://www.lakeshorebranding.com/TRANSCRIPT
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SOCIAL MEDIA BRANDING
Lakeshore Branding
September 29, 2009
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Who is this guy?
Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears
I’m Certified Started digital marketing agency 2 years
ago 3 things you (hopefully) don’t know
about me
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I require 3 pillows to fall asleep…
(head, knees, 1 to cuddle with)
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My nickname is
Porkchop
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I am a Blue
Demon(ie DePaul University)
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Social Media History
Linkedin launched in 2003, Cinco de Linkedin
Facebook came about a year later Twitter new comer in the Game Understand where your clients are
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The Stats
40,000 new blogs a day 1400% Growth on Twitter past year 25-44 year olds most active on
Twitter More than 1 billion pieces of content
(web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook
Average age of LinkedIn user is 41 and income is $109K
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Social Media Revolution Video In 2010, Gen Y will outnumber Baby Boomers
96% of them are on Social Media 1 in 8 Got Married From People Met Online 1 Billion ipod app downloads in first 9 months Women 55-65 is the Fastest Growing Segment
on Facebook. 78% Trust Online Reviews
Social Media Video
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Naked Pizza
“69 percent of sales generated during a one-day Twitter advertising blitz”
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Dominos
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000000000000000000000000000000000000
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Build Your Brand: Facebook
Fill out your profile Import Your Contacts & Grow Your
Network Update Status Start a Group or Page Join or Start an Event(s)
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Building Your Brand: Twitter
1. Claim your Twitter handle
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Building Your Brand: Twitter
2. Decide how you want to brand yourself
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Building Your Brand: Twitter
3. Become known as an expert or resource
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Building Your Brand: Twitter
4. Establish a Twitter marketing plan
• Email signature • Personal/corporate website • Blog homepage + posts • Email newsletter • Presentations • Business Card • Article writing / guest blog posting • Networking on Twitter: • Promotional products
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Building Your Brand: Twitter
5. Utilize third-party applications
HootSuite TweetDeck TweetMeMe
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Build Your Brand: Linkedin
1. Brand your profile
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Build Your Brand: Linkedin
2. Develop your network
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Build Your Brand: Linkedin
3. Position yourself as a leader
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Feed your social networks Check out services like http://ping.fm or
http://posterous.com/
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Staying Fresh
<tip> Get a good writer </tip>
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Dive in the Water is nice….
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1Thanks for your time.
How can you learn more?
Office: 312-229-0038
www.lakeshorebranding.comTwitter @lsbranding
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Social Media Resources
Mashable SlideShare FeedBurner Google Reader Hootsuite
Thanks to Mashable & Expresso Marketing for images.