sentient enterprise · sentient enterprise . 2 3 1 five stages 5 4 @ratzesberger . @ratzesberger...
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@ratzesberger
SENTIENT ENTERPRISE OLIVER RATZESBERGER | Teradata
MOHAN SAWHNEY | Kellogg School of Management
@ratzesberger
400,000 LAUNCH DAY DOWNLOADS
@ratzesberger
REAL TIME INTERACTION
@ratzesberger
SELF SERVICE EVERYTHING
Data Graphic: d3js.org
@ratzesberger
Putting out fires?
Data Anarchy?
Humans Direct Data?
Sifting through
data?
@ratzesberger
18 MONTHS
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
ENTERPRISE DATA WAREHOUSE—EDW
@ratzesberger
EDW MARCH 2014
ACTIVE CUSTOMERS:
MARCH 2014
ACTIVE CUSTOMERS:
CMO
CFO
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
@ratzesberger
FIVE STAGES TOWARDS
SENTIENT ENTERPRISE
2
3
1
FIVE STAGES
5
4
@ratzesberger
@ratzesberger
EDW
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
DATA MART
@ratzesberger
EDW
VDM VDM
VDM
VDM
VDM
VDM
VDM
VDM
VDM
VDM
VDM
VDM
VDM
AGILE DATA WAREHOUSE
@ratzesberger
5
USERS
LAYERED DATA ARCHITECTURE
DATALAB Virtual Sandboxes & Prototypes
PRESENTATION Application Specific Views
AGGREGATIONAL BU Specific Rollups
CALCULATION Key Performance Indicators
INTEGRATION Integrated Model at Lowest Granularity
STAGING 1:1 Source Systems
4
3
2
1
0
BUSINESS ANALYSTS
POWER USERS
DATA SCIENTISTS
USER OWNED
ATOMIC DATA
USER OWNED
ATOMIC DATA
BUSINESS RULES
BUSINESS RULES
@ratzesberger
2
3
1
FIVE STAGES
The Agile Data Warehouse
moves traditional central DW structures to a balanced decentralized framework built for agility.
5
4
@ratzesberger
2
3
FIVE STAGES
1
5
4
@ratzesberger
TRANSACTIONAL DATA
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BEHAVIORAL DATA
@ratzesberger
BEHAVIORAL PATTERNS
BEHAVIORAL DATA
@ratzesberger
MARCH
VISIT
APRIL PURCHASE
MAY
JUNE
CALL
EMAIL VISIT
JULY
PURCHASE
@ratzesberger
MARCH
VISIT
APRIL PURCHASE
MAY
JUNE
CALL
EMAIL VISIT
JULY
PURCHASE
BEHAVIOR
@ratzesberger
BEHAVIOR
BEHAVIOR
BEHAVIOR
BEHAVIOR
BEHAVIOR
BEHAVIOR
BEHAVIOR
BEHAVIOR
VDM
VDM
VDM
VDM
VDM
VDM
@ratzesberger
2
3
FIVE STAGES
1
5
4
From Transactional to Behavioral Data. Value comes from behaviors rather than transactions
@ratzesberger
EDIT:
3
FIVE STAGES
1
2
5
4
3
@ratzesberger
BEHAVIOR
BEHAVIOR
BEHAVIOR
BEHAVIOR
VDM
VDM
VDM
BEHAVIOR
BEHAVIOR
VDM
BEHAVIOR
@ratzesberger
@ratzesberger
SHARE
LIKE
SEARCH
DESIGN
INTERACT
ANALYZE
COLLABORATE
@ratzesberger
FIVE STAGES
1
5
4
LinkedIn for Analytics. From centralized Metadata to Crowd Sourced
Collaboration. Social interactions
connect the data within the enterprise
3
2
@ratzesberger
FIVE STAGES
1
2
3
5
4
@ratzesberger
@ratzesberger
EDW
A
A
A
APP
APP
APP
A
A
A
APP
APP
APP
@ratzesberger
SYSTEMS
DATA DATA
VDM VDM
VDM
VDM
VDM
VDM
VDM
VDM
DATA LISTENING
@ratzesberger
FIVE STAGES
1
2
3
Analytical Apps. From static applications and ETL to agile Self Service Apps.
From Extraction of Data to Enterprise Listening.
5
4
@ratzesberger
5
FIVE STAGES
1
2
3
4
@ratzesberger
OF TIME IS SPENT SIFTING THROUGH DATA
@ratzesberger
OF TIME IS SPENT SIFTING THROUGH DATA
OF TIME IS SPENT ON
DECISION MAKING
@ratzesberger
AUTOMATED CARS
Photo: commons.wikimedia.org
@ratzesberger
AUTOMATED TRADING
@ratzesberger
SHARE
SEARCH
DESIGN
INTERACT
ANALYZE
KNOW
IDENTIFY
DISCOVER
A COMPANY AS A SINGLE ORGANISM
@ratzesberger
FIVE STAGES
1
2
3
Predictive Technologies and Algorithms. From focusing
only 10% of time on decision making and 90% of sifting through data to 90% of decision making with the help of automated algorithms.
5
4
@ratzesberger
The Agile Data Warehouse
moves traditional central DW
structures to a balanced
decentralized framework
built for agility.
2
3
1
SHIFTS OF THE
FIVE STAGES
5
4
Analytical Apps. From static
applications and ETL to agile Self
Service Apps.
From Extraction of Data to
Enterprise Listening.
LinkedIn for Analytics. From
centralized Metadata to
Crowd Sourced
Collaboration. Social
interactions connect the
data within the enterprise From Transactional to
Behavioral Data. Value
comes from behaviors rather
than transactions
Predictive Technologies and
Algorithms. From focusing only
10% of time on decision
making and 90% of sifting
through data to 90% of
decision making with the help
of automated algorithms