Mercedez BenzMercedes-Benz is a German manufacturer of luxury

automobiles, buses, coaches, and trucks that

powered its way to the top, by manufacturing

vehicles of premier quality and excellence.

The Merc, as this car is popularly known, has set the

highest standards in innovation, design, passenger

comfort, elegance and reliability, in the process

building an enviable fan following, that every other

car manufacturer can only aspire to. The company

has celebrated over 120 years of glorious

existence.

But above all this, what sets the Mercedes Benz

brand truly apart is its legacy of honor and a

social conscience, which is so well reflected in,

for e.g., its open and sincere approach towards

passenger safety. It is reported that the

company does not make a large fuss about its

innovations and has even licensed them for use

by competitorsin the name of improving

automobile and passenger safety.

Founded- 1871

Crafting Perfection...

History

The history of Mercedes Benz is a legacy of firsts, starting from the patent of the automobile in

1886. It is a most remarkable coincidence that in the 19th century, Karl Benz and Gottlieb Daimler,

who pursued completely different careers and had very different professional and educational

backgrounds, went on to create one and the same thing: they invented the automobile, each one

of them on his own and without knowing about the other's activities. They only met briefly at a

later stage.

It is unlikely that at this point in time these courageous pioneers had any idea of the impact their

visions would once have. Much later, they went on to found Mercedes Benz together.

Significant car models Produced in...

2004

2007

Mercedes-Benz CLK DTM AMG

Mercedes-Benz SLR McLaren

GL320 Bluetec ML320 Bluetec

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Mercedes-Benz CLS

R320 Bluetec

Mercedes Benz logo

The Mercedes Benz logo has been the brand's corporate identity and is one of

the most widely recognized logos across the world. Synonymous with high

class and speed the logo, was originally created by Gottlieb Daimler and was

featured in 1909. Its consists of a simple depiction of a three-pointed star that

represents 'its domination of the land, the sea, and the air'. After Daimler's

death, his partner, Wilhelm Maybach, took over the company and sold many

Daimler cars with the help of Emile Jellinek. Following the success of Daimler

cars among Jellinek's wealthy acquaintances, Jellinek suggested that

Maybach create light, lower and more powerful cars, which he named after

his elder daughter, Mercedes. That is how the Mercedes logo got its name.

After the merger with Benz & Cie., the Mercedes logo was introduced with an

addition of the Benz laurel wreath in 1926 to signify the union of the two

firms.

Mercedes-Benz range today

Today Mercedes-Benz has a full range of passenger; light commercial and

heavy commercial vehicles. Production is done on a Global basis. The Smart

brand of city cars has also been part of the Mercedes-Benz Group since 1994.

The fastest (production) automatic road car in the world is the

Mercedes-Benz SLR McLaren at 334 km/h (208 mph). The car was co-

developed by DaimlerChrysler and McLaren Cars.

Coolspotters of Mercedes Benz

When you own a Mercedes Benz, you own one of the finest automobiles in the

world today. The Merc has a fan following amongst the global who's who, and

some of its more celebrated owners include…

Lindsay Lohan: Mercedes-Benz SL65 AMG (Base price: $185,775)

Britney Spears: Mercedes-Benz SLR McLaren (Base price: $452,750)

Paris Hilton: Mercedes-Benz SLR McLaren (Base price: $452,750)

Paul Mitchell: Mercedes-Benz SLR McLaren (Base price: $452,750)

Pharrell Williams:Mercedes-Benz SLR McLaren (Base price: $452,750)

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