membership update july 1, 2009-june 30, 2010
DESCRIPTION
Membership Update July 1, 2009-June 30, 2010. Elizabeth Treadway 2009-2010 National Membership Committee Chair Presentation to House of Delegates August 2010. Membership Numbers Recap. 28,672 as of June 30, 2010 ↓ 2.1% compared to prior year. Membership Numbers Recap. Individual ↓ 2.3% - PowerPoint PPT PresentationTRANSCRIPT
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Membership UpdateJuly 1, 2009-June 30, 2010
Elizabeth Treadway2009-2010 National Membership Committee Chair
Presentation to House of DelegatesAugust 2010
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Membership Numbers Recap• 28,672 as of June 30, 2010
• ↓2.1% compared to prior year
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Membership Numbers RecapBy type of member:• Public Agency groups
– ↓ 2.8%– ↓ 4.2% rostered members
• Corporate groups– ↓ 2.1%– ↑ 3.4% rostered members
• Student groups– ↓ 38%– ↓ 29% rostered members
• One-Call Center groups– No change
• Individual ↓ 2.3%
• Student Individual ↑ 29%
• Retired Individual ↑ 10%
• Life Individual ↑ 6.7%
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Membership Numbers RecapCanadian Membership:
• ↑ 4.2%• Canadian members now represent
7.26% of total APWA membership
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Membership Retention
• 84.56% of our members renewed
• 2008 - 67.1% of the 1st Time Member campaign recruits renewed as Individual members or have been added to their employer’s group roster.
• 2009 campaign recruits that have already been invoiced for renewal, 63.3% renewed so far.
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Recruitment Campaigns• First Time Member Special Offer $70 US
or $76 CN (+ chapter dues if applicable) – 1026 new members as of July 8– campaign continues through Dec 31, 2010
• Former Member Campaigns– 2 campaigns– 35 people re-established memberships
• National Vacancy Campaign– 347 vacancies 237 agencies/companies– 82 filled 56 agencies/companies
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Recruitment Campaigns• National Society of Professional Engineers
(NSPE) list– Rented list for one-time use
– Targeted to those in the Northeast part of US who are not members of APWA (2,735 total)
– Sent information about APWA products and programs and invited them to join at the 1st Time Member special offer price
– Mailing sent in late June, results not tabulated yet
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Membership Coaches Cornerwww.apwa.net/membership/coachescorner
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Just Completed …Virtual
Membership Summit• Membership Marketing: Beyond the Basic Tactics (held
April 21st)
• Navigating Your Membership Growth (held June 3rd)
• Riding the Highs and Lows of the Membership Roller Coaster (held June 30th)
All 3 webinars are now posted online under:
Chapter Leader Resources > Chapter Management
(http://www.apwa.net/MembersOnly/ChapterResources/index.asp?DISPLAY=1)
Under “Leadership Tools”
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National Membership Committee and APWA Staff Working on …
• Updates to online Toolkits
• Enhanced Branch relations and increased membership
• Special efforts related to retention of Public Agency group rostered members
• Liaison with Diversity Committee’s “Generational Issues” subcommittee
• Getting all chapter leaders to set up an APWA.NET login
• Chapter Liaisons
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Your Liaison on theNational Membership Committee
Log in to “Members Only”, then
Click on “Chapter Leader Resources”, then
Click on “Membership”
Select last item in top chart
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Your Liaison on the National Membership Committee
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What you can do to help …
• Help Promote the First Time Member Special Offer
• Establish a membership team/committee at your chapter (and branches if applicable) and assist in development of a 12-month Membership Plan for your chapter
• Encourage your membership team to utilize the resources in the Recruitment Toolkit, the Retention Toolkit, and the Student Member Toolkit – all online and available to all members (in Member Tools)
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What you can do to help …• Promote use of Membership Coaches Corner
• Encourage participation in the Chapter Leaders Forum – here at Congress, Sunday the 15th, from 2-4 pm in Room 205A
• Share the wealth. We’re all on the APWA membership team.
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2010 Chapter Membership Achievement Award
It could be YOUR CHAPTER in 2011!
Chapter Size Division(based upon qty of mbrs as of
6/30/2009) Top Chapter
Net Membership Increase from
June 30, 2009 - June 30, 2010100 members or less * --
101-200 members Mississippi 7.87%
201-300 members New York 13.24%
301-500 members Alberta 15.2%
501-850 members Wisconsin 4.29%
More than 850 members Washington state 2.19%
* Newfoundland-Labrador was top chapter in this category but had a 0% net increase
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