We connect Companies to leading Bloggers and Social Networkers in the Online space to build the desired Online Reputation for the brand and their products. We create Blogs for Companies and Brands which deliver the right kind of Digital communication targeted to the Online Audience.

The Blog World

MM- Blog World  

Why Blogs Matter  •  There are more than 180 millions blogs globally

•  78% of the internet users conduct product research online

•  To Think is to Blog it: Journalists, Influencers, Celebrities, Product enthusiasts everybody is blogging

•  Greater than 70% of consumers state that blogs affected their purchasing decisions •  The average budget spent on company blogs & social media has nearly tripled in the last three years Source: Hubspot, Econsultancy, eMarketer, Nielsen

Evolution of the Blog World Quick Facts: 1. Blog was started in 1994 by Justin Hall as “Justins Link From the Underground”

2. Jorn Barger originated the ‘weblog’

3. Peter Merholz shortened the word to ‘Blog’

A blog (a contraction of the words web log) is a discussion or informational site published on the world wide web and consisting of discrete entries typically displayed in reverse chronological order. •  Blogging Platforms which are popular: Wordpress, Blogger,

Blog, Ghost, Tumblr, Squarespace, Type pad

•  Some of the most popular blogs are The Huffington Post, BuzzFeed, The Verge, Business Insider, Mashable, Gawker, Tech Crunch etc.

•  Blogs are turning into Global Online Magazines with readership clocking into millions. Most of it target a certain interest or a niche

Blog Success How Blogs are SEO friendly: 1.  Titles

2.  Keywords

3.  Recent Content

4.  Frequent Content

5.  Relevance

•  Theme: What’s the Story ?

•  Increase Blog Postings

•  Understanding and Evaluating Keywords

•  Creating Compelling Content

•  Blog Analytics and Implementations

•  RITE- Relevant, Interesting, Timely and Entertaining

•  Build on the Community: In the Blogosphere share, comment and reach out to other fellow Bloggers

Our Services  •  Based on Business Needs we set your Goals and Objectives for the Online Reputation Management through Blogs •  Design and build the Company's I Brand’s Communication Strategy for the Online Reputation •  Effective optimization of the Company's Blog •  Managing and building Company’s Bloggers Relations Program

•  Monitoring and Influencing Social Media conversations based on Blogging

•  Analysis and Research

Bloggers are: 1.  Online Journalists

2.  Curators, Aggregators, Group Blogs, Professional Bloggers 3.  Freelance Bloggers

4.  Social Media Enthusiasts

5.  Influencers and Opinion Leaders

Case Studies International

MM- Blog World  

Campaign Objective: To generate trial and repeat purchase of Mentos Blast Gum among the aged 16-39 consumer Strategic Approach: Engage 5000 influencers on a word of mouth                      o         Developed the “Have a Blast on Us” and “Receive your height in Mentos” creative inviting consumers to experience the fun, by trialing Mentos Blast Gum o  Measure the word of mouth pass on through conversation reports and pre/post surveys o  Mentos Blast Gum Packs stickered with Agent Program URL as a tool to pass-on and recruit potential new Influencers  Result: Highly Persuasive Reach > 200,000

o         Studies indicate Word of Mouth has 10 times the persuasive power of an average broadcast message o  The Mentos Blast Gum message was directly communicated to 67,800 consumers o  In this program over 7,500 conversation reports were submitted by consumers, along with photos and blogs capturing the Mentos Blast Gum experience

Mentos (Perfetti Van Melle): Mentos Blast Gum, 2010  

Challenge: To position Oakley’s THUMP 2 wearable electronics (MP3 sunglasses) as “must-have” among new media influential  Solution: o BRAND launched an aggressive “blogswell”– a 2-week “listening tour” of 50 key blogs  Results: o Brands’s blogosphere strategy resulted in big-time success. According to Google Blog search, about 10,000 bloggers wrote about the THUMP 2 sunglasses, all stemming from the original blog campaign o Moreover, Oakley enjoyed over 80 media placements in publications such as The Wall Street Journal and Time Magazine

Oakley’s  THUMP 2 wearable electronics (MP3 sunglasses)

Campaign Objective: In 2012, several luxury hotels opened their doors in Toronto. To highlight Toronto as a luxury destination with a vibrant Leisure and entertainment scene Strategic Approach: Engage 4 Luxury Travel Bloggers                      o       The campaign involved a 3-day blog trip with four luxury travel bloggers from Europe o  The bloggers’ main objective was to discover the city’s luxury side and report their findings in ‘real-time’ via social media  Result: Highly Persuasive Reach > 600,000 o   The Twitter campaign reached 600 thousand people and generated 9 million tweet impressions o  Local businesses such as restaurants and attractions, as well as Torontonians, joined in the conversation by sharing their favourite luxury activities whilst individuals from around the world expressed their interest in visiting the city o  96 photos were uploaded via Instagram.

LuxuryToronto Blogger Campaign  

Objective: SAP to engage and build robust Bloggers Relations Program  Approach: Recognizing the real opportunity of blogger relations: engaging bloggers for their analysis, not just as mouthpieces to report what the company wants Action: o Bloggers write about and respond to what other bloggers are saying, create an ongoing conversation, and deeply explore issues through a back and forth discussion — rather than simply putting out a final statement o It is the analytical insight and ecosystem culture which SAP understands and practices in the blogger relations o Involving Product Engineers, Company Executives to engage, discuss and contribute to a particular discussion or topic either through a blogger or directly through their blog o At SAP’s largest customer events, SAPPHIRE and TechEd, SAP established what it calls “Bloggers’ Corner”

SAP BLOGGERS RELATIONS

What Happened: Food bloggers and parent bloggers in New York were invited to a VIP dinner with celebrity chef George Duran of TLC’s “The Ultimate Cake Off.” Instead of a gourmet meal prepared by a celeb chef, the bloggers were “treated” to a frozen, grocery-store lasagna by Marie Callender’s, a ConAgra Foods brand. Hidden cameras captured their reactions to the meal, presumably for a future ad or social media campaign.  What Failed: The bait-and-switch stunt infuriated many bloggers                  o   Dishonesty: It is important to be Honest o  Failure to Research Bloggers: Good Blogger’s Program is based on Blogger Relations and not on Blogger Outreach Program. Research should throw light on what they write on. The values are important to them and their relationship with their readers o  Breach of Trust: Value and appreciate Bloggers Time and Effort

ConAgra Foods (Blogger Relations Gone Wrong)

Case Studies MM Case Studies

MM- Blog World  

Commercials Analytics

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MM- Blog World  

Key Metrics Company/ Brands Blog: o  Conversion Rate (CTR)= Click Through Rate/ Visitor Count o  Traffic on the Blog o  Alexa Ranking o  Subscribers I No. of Followers o  Quality and Quantity of Engagement Bloggers Relationship Program: o  No of total published Posts o  Targeted blogs o  Total Potential Audience/Reach o  Total Actual Engagement o  Total Actual Traffic o  Total Actual Links o  Performance metrics for each Post Analytics: o  Google Analytics, Google BlogSearch, Google Bloggers, InkyBee etc.

MM- Blog World  

Creating desired Online Reputation for Brands and Companies.