media landscape updater
TRANSCRIPT
MEDIA LANDSCAPE UPDATER
by
MENU
1. Media snapshot
2. TV advertising3. Press advertising4. Outdoor advertising5. Cinema advertising6. Internet news7. Inspiration Point
MEDIA SNAPSHOT
•Landscape•Media shares•Biggest players•Sectors
LANDSCAPE
Overall 2010 vs. 2009 growth is about 17%. In 2010 we can observe higher expenditures in traditionally low peak months (June - August)
Source: Kantar Media, ratecard expenditures of advertising market
1 2 3 4 5 6 7 8 9 10 11 12 -
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
1,0
57,2
97,2
35
1,2
77,6
35,7
54
1,7
40,6
45,2
14
1,7
49,7
40,7
86
1,9
05,6
90,2
66
1,7
15,4
52,1
33
1,0
92,0
96,1
63
1,0
37,4
87,4
48
1,8
55,5
76,7
89
2,3
05,3
65,1
59
2,1
98,8
39,9
15
1,6
99,6
58,8
90
1,0
86,3
09,6
18
1,2
47,6
49,1
49
1,7
67,7
81,6
44
1,7
29,3
26,3
77
1,8
96,0
86,2
67
1,6
99,6
95,4
86
1,1
41,6
43,7
90
1,1
30,6
46,4
31
1,8
67,7
38,5
14
2,2
59,4
47,3
53
2,2
83,6
43,8
71
1,9
24,4
12,7
69
1,2
79,3
43,3
34
1,5
33,1
05,4
86
2,2
30,5
65,4
65
1,6
75,8
30,6
95
2,3
84,4
24,4
67
2,1
80,5
16,1
23
1,4
54,3
89,6
58
1,3
26,5
81,9
46
2,2
12,9
95,1
77
2,6
53,8
67,7
48
2,4
71,7
46,5
59
2,0
06,0
58,7
53
200820092010
26%18% 23% 26% 28% 27% 17% 18% 17%-3% 8% 4%
MEDIA REVENUES YTD TOTAL
TV is much stronger than in previous years. Cinema advertising share is growing (by 39% this year). Newspapers and magazines are facing stagnation*
Cinema
Outdoor
Magazines
Newspapers
Radio
Television
1,000,000,000 3,000,000,000 5,000,000,000 7,000,000,000 9,000,000,000 11,000,000,000 13,000,000,000 15,000,000,000 Cinema Outdoor Magazines Newspapers Radio Television
2008 420655180 1216814868 2703274467 2103862159 2081174742 11109704336
2009 477321702 1201482123 2412485640 1832823410 2053241888 12057026506
2010 661103160 1157760835 2456197891 1837884231 2412370540 14884108754
201020092008
Million
23% growth
Source: Kantar Media, ratecard expenditures of advertising market*) All data are provided as a ratecard expenditures, but in term of real investments press is in a downturn
20 BIGGEST PLAYERS YTD TOTAL
Unilever is the biggest media spender at the market. Procter & Gamble is back on the top 5 list. Most of top spenders increased their media investments in 2010
Source: Kantar Media
RANK
2010 Etykiety wierszy 2010 YOY
change
RANK
2009 2009 YOY
change
RANK
2008 2008
1 UNILEVER POLSKA 939 075 774 24% 1
756 458 774 8% 1
699 797 069
2 POLKOMTEL 712 727 137 24% 2
573 991 272 37% 4
419 988 184
3 PTK CENTERTEL 567 222 571 6% 3
535 432 541 29% 5
416 120 400
4 PROCTER & GAMBLE 557 562 414 31% 6
426 515 160 -17% 2
516 288 178
5 POLSKA TELEFONIA CYFROWA 508 641 372 17% 5
434 733 986 -3% 3
447 701 178
6 L'OREAL POLSKA 484 340 327 2% 4
473 064 469 29% 6
366 379 204
7 NESTLE POLSKA 483 639 759 20% 7
402 131 310 14% 7
353 746 915
8 AFLOFARM 402 558 160 82% 14
220 613 984 45% 21
152 412 438
9 DANONE 364 937 973 31% 10
278 912 885 20% 11
231 606 128
10 RECKITT BENCKISER 346 232 759 36% 12
254 347 189 -8% 9
276 388 166
11 US PHARMACIA 344 387 785 9% 8
314 639 744 36% 12
231 102 946
12 P4 319 730 048 30% 13
246 386 433 29% 13
190 735 617
13 METRO GROUP 299 908 600 -4% 9
311 664 888 13% 10
276 207 745
14 FERRERO POLSKA 283 133 722 34% 15
211 410 377 26% 19
168 313 340
15 HENKEL 276 386 943 49% 19
185 722 367 2% 17
181 965 697
16 AGORA S.A. 264 425 075 -2% 11
268 552 048 -4% 8
281 164 240
17 COCA-COLA POLAND SERVICES 223 976 061 20% 18
186 282 051 -2% 14
189 187 847
18 TELEKOMUNIKACJA POLSKA 185 666 011 11% 21
167 098 377 -9% 16
184 079 181
19 MARS POLSKA 183 861 321 9% 20
168 689 921 -9% 15
184 485 095
20 GLAXOSMITHKLINE 174 101 254 -7% 17
187 715 121 14% 20
164 007 947
SECTORS YTD TOTAL
Food, Telecoms and Medicines are sectors that spend the most on advertising.
Source: Kantar Media
2008
2009
2010
0%
20%
40%
60%
80%
100%
13%14%
15%
13%14%
13%
8% 9%11%
10% 10%10%
8% 8%8%
9% 8%7%
9% 7%6%
7%6%
6%
6%6%
6%
5%5%
5%
4%4%
4%
COMPUTER & AUDIO VIDEO
CLOTHING & ACCESSORIES
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
TRAVEL / TOURISM / HOTELS & RESTAURANTS
HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
LEISURE
BEVERAGES & ALCOHOLS
OTHERS
AUTOMOTIVE
FINANCIAL
MEDIA, BOOKS, CDs AND DVDs
RETAIL
HYGIENE & BEAUTY CARE
PHARMACEUTICAL PRODUCTS, MEDICINE
TELECOMS
FOOD
TV ADVERTISING
•All time viewing•Commercial impact•Minutes sold
ALL TIME VIEVING
Thematic channels have the highest share of audience during the summer
Source: AGB Research Nielsen
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520%
5%
10%
15%
20%
25%
All 16-49
TVP1TVP2PolsatTVP3TVN7TVNTV4AtMediaPolsat thematicTVN24Discoveryother cab/sat
SHARE OF MARKET
Also share of market changed the most during the summer (except week 15 – due to national mourning).
Source: AGB Research Nielsen
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
-5%
0%
5%
10%
15%
20%
25%
30%
All 16-49
TVP1TVP2PolsatTVP3TVN7TVNTV4AtMediaPolsat thematicTVN24Discoveryother cab/sat
62%
SECONDS SOLD
Source: AGB Research Nielsen
For most of the 2010 year sell out was oscillating around 5 million seconds. By first weeks of 2011, sell exceeded this limit and currently is on the level of 5,6 million seconds
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,0005,576,374
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
In 2010 TVP (TVP1 & TVP2) was making accessible more and more inventory. In week 46 it reached 193k” in a week, which meant in every hour over 19 minutes were designated for advertising.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
50,000
100,000
150,000
200,000
250,000
193,264200,674
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
TVN can sell maximally about 110 k seconds per week. Top weeks in 2010 were week 20 – just after Smolensk tragedy and week 39 – it was beginning of October.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
20,000
40,000
60,000
80,000
100,000
120,000108,305 108,599
103,942
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
Polsat increased their inventory on week 36 (beginning of back to school period) and currently is balancing on the sell out limit (which is 12 minutes per hour)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
20,000
40,000
60,000
80,000
100,000
120,000
140,000
113,004117,249
112,458
121,189
2006 2007 2008 2009 2010 2011
SECONDS SOLD
Source: AGB Research Nielsen
At Media as a broker modifies their portfolio each year and increases their sell out up to 2800-2900 k seconds.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2,860,831
2006 2007 2008 2009 2010 2011
DAYPARTS
Source: AGB Research Nielsen
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
27%
28%
29%
29%
30%
28%
29%
29%
30%
30%
29%
29%
29%
29%
21% 31
%31
%32
%30
%31
%30
%32
%29
%30
%30
%29
%29
%32
%31
%31
%31
%31
%30
%30
%29
%29
%29
%28
%30
%28
%28
%27
%28
% 31%
31%
28%
29%
31%
31%
31%
27%
23%
22% 23
%23
%23
%22
%23
%22
%22
%22
%22
%22
%21
%21
%21
%28
%19
%19
%21
%20
%20
%20
%18
%19
%18
%18
%17
%17
% 18%
19%
18%
18%
17%
19%
19%
20%
20%
20%
20% 21
%21
%22
%23
%22
% 23%
22%
24%
22% 23
%23
%23
%21
%23
%
42% 40
%40
%40
%40
%40
%41
%40
%41
%41
%42
%43
%42
%42
%43
%41
%40
%39
%40
%40
%40
%40
%42
%42
%42
%41
%42
% 39%
40%
40%
40%
41%
41%
41%
42%
42%
42%
42% 40
%43
%41
%41
%41
% 39%
38%
40%
41% 39
%38
%39
%45
%47
%
9% 8% 8% 8% 8% 9% 8% 9% 7% 8% 7% 8% 8% 8% 8% 8% 9% 8% 9% 9% 10%
10%
10%
9% 10%
13%
11%
11%
10%
10%
11%
10%
10%
10%
9% 9% 9% 10%
9% 8% 9% 9% 9% 7% 8% 8% 8% 7% 8% 7% 7% 7%
Late NightPrime TimeEarly FringeDay Time
Shares of dayparts were rather stable during the year. Prime time share is was the highest in last 2 weeks of the year.
COPY LENGHTS
Source: AGB Research Nielsen
About 50% of GRPs is generated by 30” spots
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 520%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% 00:08:0000:05:0000:04:3000:04:0000:03:4500:03:3000:03:1500:03:0000:02:4500:02:3000:02:1500:02:0000:01:4500:01:3000:01:1500:01:0000:00:5000:00:4500:00:4000:00:3500:00:3000:00:2500:00:2000:00:1500:00:1000:00:0800:00:0500:00:01
PRESS ADVERTISING
•Seasonality•Players and sectors•Publishers
SEASONALITY
In terms of ratecard, 2010 expenditures were 1% higher than previous years’ but also advertisers bought 2% less ads in press.
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 12 -
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
-
10,000
20,000
30,000
40,000
50,000
60,000
Investments 2008Investments 2009Investments 2010Insertions 2008Insertions 2009Insertions 2010
SECTORS
The strongest press sectors are retail, telecoms and media. We can observe difference in planning approach depending on sector. Telecoms and Media spend similar amount of money on press advertising, but Media sector gets incomparably more insertions. The reason is, Telecoms are more focused on premium placements
Source: Kantar Media
OTHER
S
RETAIL
TELEC
OMS
MEDIA, B
OOKS, CDs A
ND DVDs
AUTOMOTIV
E
HYGIEN
E & BEA
UTY CARE
FINANCIAL
PHARMACEUTIC
AL PRODUCTS
, MED
ICINEFO
OD
LEISU
RE
CLOTH
ING & ACCES
SORIES
HOUSEHOLD
APPLIANCES
, FURNITU
RE & DEC
ORATION
TRAVEL
/ TOURISM
/ HOTE
LS & RES
TAURANTS
COMPUTER &
AUDIO VIDEO
BEVER
AGES &
ALCOHOLS
HOUSEHOLD
S PRODUCTS
- CLEA
NERS &
SUPPLIE
S0
100,000,000200,000,000300,000,000400,000,000500,000,000600,000,000700,000,000800,000,000900,000,000
0
20000
40000
60000
80000
100000
120000
140000
Investments 2008
Investments 2009
Investments 2010
Insertions 2008
Insertions 2009
Insertions 2010
PLAYERS
Top press advertisers were: L’Oreal, Unilever, Euro-Net (owner
of RTV Euro AGD network) Metro Group (owner of Metro & Makro Cash and
Carry, Real, MediaMarkt and Saturn) and Procter & Gamble.
Source: Kantar Media, data exclude publishers’ auto promotion
L'OREA
L POLSK
A
UNILEVER
POLSKA
EURO-N
ET W
ARSZAW
A
METRO GROUP
PROCTER &
GAMBLE
POLSKA TE
LEFONIA CYF
ROWA
NESTLE
POLSKA
CT CREA
TIVE T
EAM
POLKOMTE
L
DOBRA POŻYCZK
A
PTK CEN
TERTE
L
AFLOFA
RM
KULCZY
K TRADEX
TELEK
OMUNIKACJA POLSK
A
NIVEA POLSK
A
PEUGEO
T POLSK
A
HYUNDAI M
OTOR POLA
ND
WIRTU
ALNA POLSK
A
TOYO
TA M
OTOR POLA
ND
HONDA POLAND
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Investments 2008
Investments 2009
Investments 2010
Insertions 2008
Insertions 2009
Insertions 2010
PUBLISHERS
Agora is no1 Publisher, but each year it’sloosing it’s potential.
Source: Kantar Media
AGORA S.A.
WYD
AWNICTW
O BAUER
RINGIER AXEL
SPRINGER
EDIPRES
SE
POLSKAPRES
SE
G+J GRUNER
+ JA
HR POLSKA
MURATOR
PRESSP
UBLICA
MARQUARD MED
IA POLSKA
MEDIA REG
IONALN
E
POLITYK
A SPÓŁD
ZIELN
IA PRACY
WPROST
AGENCJA
WYD
AWNICZO
-REKLA
MOWA
BURDA PUBLISHING POLSK
A
INFOR PL
PRZEKRÓJ W
YDAW
.
EXPRES
S MED
IA
TELEP
ROGRAM
BONNIER BUSIN
ESS
MEDIA POINT G
ROUP
WES
TA-D
RUK MIROSŁ
AW KULIŚ
WYD
AW.
0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Revenues 2008Revenues 2009Revenues 2010Pages sold 2008Pages sold 2009Pages sold 2010
OUTDOOR ADVERTISING
OUTDOOR INVESTMENTS
Outdoor expenditures were relatively smaller for first 3 months of the year. Stable situation in April/May might be caused by President’s election campaigns. During the summer outdoor expenditures dropped, and regained in September. End of the year was weaker than in previous years
Source: Kantar Media
1
2
3
4
5
6
7
8
9
10
11
12
0 20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000
-20% -15% -10% -5% 0% 5% 10%
-14%
-16%
-11%
1%
0%
-3%
-7%
-6%
6%
-1%
8%
-1%
difference20102009
MARKET SHARES
News Outdoor Poland was bought by Stroer in October, but in the scale of whole year, The relation between biggest media owners didn’t change significantly
Source: Kantar Media
28%
20%16%
10%
10%
15%
2008
31%
18%14%
10%
12%
14%
2009
30%
19%15%
10%
10%
15%
2010AMS
STROER POLSKA
CITYBOARD MEDIA
CLEAR CHANNEL POLAND
NEWS OUTDOOR POLAND
OTHER
BIGGEST PLAYERS’ REVENUES
Revenues of all biggest players decreased, except Stroer, which bought News Outdoor in October
Source: Kantar Media
AMS STROER POLSKA CITYBOARD MEDIA CLEAR CHANNEL POLAND
NEWS OUTDOOR POLAND
OTHER0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
450000000
200820092010
MOST POPULAR AD TYPES
Sales of all OOH vehicles dropped. Expenditures on citilights almost did not change
Source: Kantar Media
Frontlight Billboard Citylight Backlight -
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000
200820092010
CINEMA ADVERTISING
SEASONALITY
2010 seems to create new seasonality pattern. As cinema becomes more and more important in media planning, (39% growth of media investments) new periodicity of expenditures is based on the opening nights timetable.
Source: Kantar Media
1 2 3 4 5 6 7 8 9 10 11 120
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
200820092010
The biggest expenditure peaks are related to big and awaited premieres: Prince of Persia; Shrek Forever; Eat, Prey and Love ; Twilight Saga: Eclipse, Harry Potter or TRON
Source: Kantar Media
SEASONALITY
1 2 3 4 5 6 7 8 9 10 11 120
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
2010
Source: Kantar Media
TOP SECTORS IN CINEMA ADVERTISING
2008 2009 20100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FOOD25% FOOD
18%FOOD17%
LEISURE6% LEISURE
12%LEISURE
14%
TELECOMS16%
TELECOMS16%
TELECOMS13%
AUTOMOTIVE6%
AUTOMOTIVE8%
AUTOMOTIVE11%
BEVERAGES & ALCOHOLS10%
BEVERAGES & ALCOHOLS11%
BEVERAGES & ALCOHOLS10%
COMPUTER & AUDIO VIDEO3%
COMPUTER & AUDIO VIDEO5%
COMPUTER & AUDIO VIDEO8%
HYGIENE & BEAUTY CARE9%
HYGIENE & BEAUTY CARE6%
HYGIENE & BEAUTY CARE5%
4%8% 5%3%4% 5%5%4% 4%3%2% 3%3%3% 2%1%0% 1%2%1% 1%2% 1% 0%1% 0% 0%
More sectors notice attractiveness of cinema advertising. Shares of traditionally most important sectors are decreasing, while new sectors are getting more and more important
Source: Kantar Media
MARKET SHARE
Polish cinema market is very consolidated – there are only 2 media owners which are monitored.
2008
BEST MARKETING PROMOTION AGENCY
MULTIKINO
NEW AGE MEDIA
2009
MULTIKINO
NEW AGE MEDIA
35%
65%
2010
MULTIKINO
NEW AGE MEDIA
ONLINE ADVERTISING
Mobile advertising is getting ever more creative
Medialets created the world's first shakable advertisement for Dockers, together with agencies OMD and Razorfish. Users shake their iPhone to make the Dockers guy dance. This ad utilizes the iPhone's accelerometer as well as audio capabilities and appears in targeted, free iPhone applications.
(Case from USA)
http://www.youtube.com/watch?v=NwnuwGhcpRU
Facebook makes 600 million friends
Facebook statistics portal SocialBakers is reporting that the social network now has 600 million users
It also reveals where the biggest gains have been made over the last six months.Over 20.7 million new users have signed up in the US, 8.3 million in India, 8 million in Indonesia, 6.2 million in the Philippines and 5.8 million in Mexico.Looking at percentage growth the big surges forward have come from Europe: Germany with 50% growth, Russia at 70% and Poland, which doubled its amount of users to hit 4.8 million.The incredible thing is that it’s only been six months since Facebook reached 500 million users. Can this level of growth continue? Goldman Sachs, who at the start of 2011 invested in Facebook.Goldman Sachs combined with Russian investor Digital Sky Technologies invested $500m into the social network. The Wall Street bank also set up a special purpose investment vehicle for its clients to raise a further $1.5bn.The investment valued the company at $50bn and sparked speculation that an IPO could be on the horizon for Facebook.Currently, Facebook does not disclose financial data. In the document, the social media network stated that it expected to cross the 500-investor threshold by 2010, which, under US law, would mean it would be forced to publicly disclose financial information.
Source:http://wallblog.co.uk/2011/01/14/facebook-makes-600-million-friends/#ixzz1FeSWev7d
What Google learned in 2010
Including the fact that 60% of US mothers search for coupons online.
http://www.youtube.com/watch?v=KhlJgFznaxI
INSPIRATION POINT
Beaurepeaires Tyres and Women’s Shoes
Beaurepaires Tyres in Australia is enjoying a new wave of interest from female Australians after running an advertising campaign featuring shoes. Launched in October 2010, the campaign draws analogies between tyres and women’s shoes and is designed to make tyre buying easier to understand and more female friendly. The new campaign appeared in top female publications, including The Australian Women’s Weekly, Madison, Grazia and Woman’s Day and is supported by an integrated PR and social media campaign, as well as advertorial and point of sale material.
Source: http://theinspirationroom.com/daily/2011/beaurepeaires-tyres-and-womens-shoes/
Big Mac Part of the Legend
McDonalds Belgium is writing the Big Mac hamburger into the history books in television commercials starring Mona Lisa, Leonardo da Vinci and Napoleon Bonaparte star. The ads help us understand just what it was that made Mona Lisa smile and Napoleon hide his hand inside his pocket
Source: http://theinspirationroom.com/daily/2011/big-mac-part-of-the-legend/
http://www.youtube.com/watch?v=-ull0KtTifohttp://www.youtube.com/watch?v=3bmYWU3CdKI
Pulpbooks Read Yourself Interesting
Pulp Books in South Africa provide a personal service for customers, searching for appropriate books in response to email enquiries. That service is highlighted in “Read Yourself Interesting”, a print advertising campaign featuring bookcase heads in social settings. “Let us recommend you something”.
http://theinspirationroom.com/daily/2011/pulpbooks-read-yourself-interesting/
Coca Cola Happiness Truck
Coca Cola has taken the Happiness Machine campaign to new levels with appearances of the Happiness Truck around the world. Over 25 videos around the world took inspiration from the original Happiness Machine, each with the question, “Where will happiness strike next?”. Now we have a Coca Cola delivery truck converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil, and Marikina City, in The Philippines. See the Where Will Happiness Strike Next site and Facebook hub to follow the truck’s progress.
http://theinspirationroom.com/daily/2011/coca-cola-happiness-truck/
http://www.youtube.com/watch?v=lqT_dPApj9U
http://www.youtube.com/watch?v=hVap-ZxSDeEhttp://www.youtube.com/watch?v=oiu9PcEyQ5Y
Smart For Two Cement Trucks
Smart Canada, division of Mercedes-Benz Canada, is showcasing the Smart For Two’s small turning radius using cement trucks during the 2011 Canadian International AutoShow in Toronto, February 18 to 27. City cement trucks have been transformed into naturally rotating mobile billboards with a Smart ForTwo coupe on their spinning cement drums. To minimize the environmental footprint, the branded trucks are driving along already established routes (construction sites) which pass through some of the city’s highly-trafficked areas. The initiative, which will continue for four weeks, is being promoted online at Smart Canada’s Facebook page. The first ten people to take a photo of the cement truck and post it there will win 2 tickets to the Canadian International AutoShow in Toronto.
Source: http://theinspirationroom.com/daily/2011/smart-for-two-cement-trucks/
Red Bull Street Art View
Red Bull is sponsoring “Street Art View“, an online collection of places on Google Street View where street art is present. Anyone who come across street art on their way can tag it on the website and help build the biggest art collection in the world.
Source: http://theinspirationroom.com/daily/2011/red-bull-street-art-view/http://www.streetartview.com/
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