Media Kit2020

TABLE OF CONTENTS

ABOUT

About NHIA 03Readership at a Glance 04-05

INFUSION MAGAZINE

About 06Specs & Rates 07Submission Info 08

DIGITAL ADS

Express Rates & Specs 09-10Website Rates & Specs

Talk Infusion & Custom Webinars

11-12

WEBINARS

13

01.

02.

03.

04.

OTHER

Newsletter & Contact

14-1505.

As efforts to control health care costs intensify, alternate sites of care are playing a larger role in optimizing the delivery of services.

This care migration coupled with a

robust pipeline of novel injectable

and IV-administered drugs put the

home and specialty infusion therapy

industry in an ideal position for

substantial, prolonged growth.

It’s a prerequisite that companies

looking to grow their market share in

the home and specialty infusion

industry reach the multi-disciplinary

providers in this unique care model.

The National Home Infusion

Association (NHIA), the only national

trade group serving this audience,

has been deeply involved with this

pioneering industry since its early

days in the 1980s. NHIA’s bimonthly

magazine, INFUSION, is the only

national publication exclusively

focused on this readership.

NHIA IS THE ONLY NATIONAL TRADE ASSOCIATION SERVING HOME AND SPECIALTY INFUSION

.01 ABOUT NHIA

3

+25YEARS EXPERIENCE

300%INDUSTRY GROWTHOVER LAST 10 YEARS

$19BILLION DOLLARINDUSTRY

INFUSION magazine is the official publication

of the National Home Infusion Association

(NHIA), reaching key decision makers within

the home and specialty infusion market.

The magazine covers topics of interest to

pharmacists, pharmacy technicians, nurses,

marketing and reimbursement specialists,

physicians, case managers, CEOs and other

senior management.

Every issue of INFUSION includes a blend of

leadership, clinical, management, reimbursement,

and other features on health care market

trends and events. INFUSION offers strategic

and real-world, highly practical information

designed to assist infusion and specialty therapy

professionals and organizations in providing

high-quality, cost-effective infusion care to home-

based patients.

6 ISSUES A YEAR 10,000

92% SAY READING IMPROVES

THEIR KNOWLEDGE OF

INDUSTRY- SPECIFIC

DEVELOPMENTS

INFUSION IS AVAILABLE, UPON

REQUEST, TO EVERY EMPLOYEE OF AN

NHIA MEMBER COMPANY—PROVIDER

ORGANIZATIONS AND SUPPLIER

COMPANIES

58% OF READERS INVOLVED IN

PURCHASING DECISIONSREACHING OVER PROFESSIONAL READERS

.01READERSHIP AT A GLANCE

4

INFUSION READERS BY PROFESSION

INFUSION READERS BY PROVIDER TYPE

35% INDEPENDENT

35% HOSPITAL OR HEALTH SYSTEM

18% OTHER

8% SUPPLIER

4% HOME HEALTH AGENCY

INFUSION SPURS READER ACTION

SHARED ISSUE WITH AT LEAST 1 COWORKER

51% 54%

59%

68%

85%

5

24% OTHER

23% PHARMACIST

22% CEO/OWNER

11% BILLING/REIMBURSEMENT

9% PHARMACY TECHNICIAN

8% NURSE

6% OPERATIONS

APPLIED AN IDEA TO PRACTICE OR BUSINESS

SOUGHT FURTHER INFORMATION

FILED FOR FUTURE REFERENCE

DISCUSSED A TOPIC WITH OTHERS

6

02.

The magazine covers topics of interest to pharmacists, pharmacy technicians, nurses, marketing and reimbursement specialists, physicians, case managers, CEOs and other senior management.

Every issue of INFUSION includes a blend of leadership, clinical, management, reimbursement, and otherfeatures on health care market trends and events.

INFUSION offers strategic and real-world, highly practical information designed to assist infusion and specialty therapy professionals and organizations inproviding high-quality, cost-effective infusion care to home-based patients.

INFUSION Magazine is the official publication of NHIA,reaching key decision makerswithin the home and specialtyinfusion market.

INFUSION Magazine

7

2/3 PAGE 4.750 x 9.750”

1/3 PAGE 2.250 x 9.750”

1/4 PAGE 3.50 x 4.750”

1 PAGE 8.625 x 11.125” (with bleed)

2 PAGE SPREAD 17.00x 11.125” (with bleed)

1/2 PAGE 7.250 x 4.750”

7.250”

9.75

0”

Ad Size (All Full Color)

1 Time 3 TIME (10% discount)

6 TIME (15% discount)

12 TIME

2 Page Spread $7,200 $6,480 $6,120 $5,400

1/2 Page Horizontal $3,520 $3,170 $2,990 $2,245

1/4 Page Vertical $2,245 $2,020 $1,910 $1,685

MAGA ZINE TRIMS:

Magazine width: 8 3/8” Magazine height: 10 7/8”

MARGINS:

• Bleed (do not change): 1/8 • Outside margin: 5/8 • Inside margin: 1/2 • Top margin: 1/2 • Bottom margin: 5/8 • Space between stacked items: 1/4• Gutter width: 1/4

Advertisers are encouraged to keep live material at least 0.25” from the edge of Full-Page and Two-Page spread ads.

Crop and registration marks should be outside bleed area.

*ADD $1,000 FOR PREFERRED POSITIONS: Across from Table of Contents, Cover 2, Cover 3, Cover 4

GLUE TIP OR POLYBAG INSERT: $5,800 insertion fee *advertiser to supply printed material Content subject to NHIA review & approval.

Full Page*

2/3 Page Vertical

1/3 Page Vertical

$4,875

$4,145

$2,995

$4,385

$4,385

$2,685

$4,140

$4,140

$2,545

$3.655

$3,110

$2,245

(25% discount)

8

Print ad specifications are listed below; for materials due dates, please see our Editorial Calendar attachment.

PREFERRED NHIA SUPPLIER MEMBER PRINT AD DISCOUNTS

Silver Member 5% Off

Gold Member 15% Off

FIAC Member Buy two ads, get one of equal value free

DIGITAL FILE SUBMISSION REQUIRED:• Please submit to advertising@nhia.org•

email advertising@nhia.org for FTP information. 

ACCEPTED FORMATS:

• High-resolution PDF (300 dpi, CMYK), saved in X1:A format• • Packaged Abobe InDesign File

WHEN CRE ATING YOUR DIGITAL AD FILE:

• Embed all fonts or outline them.• Convert all RGB and spot colors to CMYK.• • Make sure all images within the ad are 300dpi and CMYK.• When creating an advertisement with a bleed, make sure all

important material is within the live space and that the bleed size extends on all sides of the ad. Additional instructions on ad

• Additional requirements if submitting packaged

Abobe InDesign File:• • • Please use Abobe InDesign version 14.0.2 or higher.

our communications team at Advertising@nhia.org to verify acceptability.

EDITORIAL CALENDAR:Jan/Feb Issue

for chronic diseases, plus new expanded indicationsCommitment and artwork – December 1st, 2019

Mar/Apr

Industry Data Report - Key indicators from the NHIF Comprehensive Home Infusion Provider Survey and Patient Satisfaction Benchmarking ProgramCommitment and artwork – February 1st, 2020

May/Jun

Anti-Infectives- Top diagnoses and administration methods, plus the latest in combination therapies

Commitment and artwork – April 1st , 2020

Jul / Aug

Infusion Suites - Care optimization and other drivers, business models, and all the latest on this growing site of care

Commitment and artwork – June 1st, 2020

Sep / Oct

Enteral and Parenteral Nutrition – Coincides with Malnutrition Awareness Week

Commitment and artwork – Aug 1st, 2020

Nov/ Dec

Rare Diseases – The disease states most frequently treated in the home and chronic care strategies

Commitment and artwork – Oct 1st, 2020

NHIA Supplier Membership is designed for organizations who supply products and services to the home and specialty infusion industry. Be recognized as a leading organization in the infusion community.

INQUIRE ABOUT MEMBERSHIP

Contact Ashlan Oberholtzer, Vice President of Membership and Business Development, or Crissy O’Donnell, Director of Membership Services at 703-838-2646 or at membership@nhia.org.

From regulatory and legislative

product approvals and recalls, need-

to-know content is delivered to the

workspaces of the industry’s active

participants.INFUSION Express is

available, upon request, to every

employee of an NHIA member company

—provider organizations and supplier

Each mobile-friendly issue offers fresh headlines for home infusion therapy professionals.

03.DIGITAL ADS INFUSION Express

9

X110,000+WEEKSUBSCRIBERS

companies.

10

GENER AL SPECIFICATIONS:

• File formats accepted: .gif, .jpg (non-animated) or .png• Please include a URL for linking (no embedded URLs)• Max File Size: 100K

1 Edition 3 Editions 6 Editions 12 Editions

2. 1st Rectangle $900 $2,400 $4,300 $7,500

3. 2nd Rectangle $750 $2,000 $3,600 $6,300

5. Bottom Banner $1,000 $2,700 $4,800 $8,400

*10% discount on digital ads when combined with a package of 3 or more print ads

1. Top Banner

4. 3rd Rectangle

$1,000

$700

$2,700

$1,900

$4,800

$3,330

$8,400

$5,400

Max 100 characters

Max 150 characters including spaces

200x450px

200x650px

Header

Sed ut perspiciatis

unde omnis

iste natus error

sit voluptatem

accusantium Sed ut perspiciatis unde omnis iste natus error

sit voluptatem accusantium doloremque. Sed

ut perspiciatis unde omnis iste natus error sit

voluptatem accusantium doloremque. Sed ut

perspiciatis unde omnis iste natus error sit

adipisci velit, sed quia

quae ab illo inventore veritatis et quasi architecto

beatae vitae dicta sunt explicabo. Nemo enim ipsam

voluptatem quia voluptas sit aspernatur aut odit aut

fugit, sed quia consequuntur magni dolores eos qui

adipisci velit, sed quia

quae ab illo inventore veritatis et quasi architecto

beatae vitae dicta sunt explicabo. Nemo enim ipsam

voluptatem quia voluptas sit aspernatur aut odit aut

fugit, sed quia consequuntur magni dolores eos qui

adipisci velit, sed quia

quae ab illo inventore veritatis et quasi architecto

beatae vitae dicta sunt explicabo. Nemo enim ipsam

voluptatem quia voluptas sit aspernatur aut odit aut

AD

AD 5

adipisci velit, sed quia

quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo

enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur

magni dolores eos quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt

AD

AD

Including Spaces

Max 50 charactersIncluding spaces

200x200px

200x200px

Max 50 charactersIncluding spaces

AD200x200px

Max 50 charactersIncluding spaces

2

3

4

5

Header

Header

11

03. DIGITAL ADS NHIA.org Website

Busy infusion therapy professionals need a digital clearinghouse for information and resources. NHIA’s website is the

to continuing education activities,

plus specialized resource centers

for sterile compounding, IV nursing,

reimbursement, advocacy, and more.

12

GENER AL SPECIFICATIONS:

• • File formats also accepted: .gif, .jpg (non-animated) or .png• Please include a URL for linking (no embedded URLs)• Max File Size: 100K 

1 Month 3 months 6 months 12 months

2. 1st Rectangle $900 $2,400 $4,300 $8,100

R ATES:

2. 1st Rectangle

Rotating Banner Ad1200x550px

*10% discount on digital ads when combined with a package of 3 or more print ads

256x256pxAD 1

AD 2256x256px

AD 3256x256px

1. Rotating Banner

3. 2nd Rectangle

4. 3rd Rectangle

$1,000 $2,700 $4,800 $9,000

$800 $2,200 $4,100 $7,200

$750 $2,000 $3,900 $7,000

Design files preferred (.PSD, . AI, .EPS, .INDD)

NHIA utilizes Google Analytics to collect data on website viewers, unique page views, time spent on web pages, and more.

13

04.WEBINARSTalk Infusion andCustom Webinars

Reach our members by taking advantage of one of our educationalwebinar opportunities.

Connect your brand with quality education in the home & specialty infusion industry, connecting with NHIA members in real-time and pre-event promotion efforts.

4-6 Talk Infusion webinars per year

Talk Infusion Webinar Series Sponsorship

Custom Webinars

$18,000 (a $35,000 value)

Recognition on NHIA’s Talk Infusionwebinar page

•

Logo placement on two social media posts and two email blasts per webinar

•

Logo placement on INFUSION Expresstext blurb and display ad

•

Logo and sponsorship acknowledgmenton webinar replay (evergreen contenthosted for three years)

•

$7,500 per webinar Native content marketing to get your branding and message in front of ourmembers with a custom webinar or product demo.You create the content - NHIA assists in planning,moderation, and promotion of the webinar.

Recognition on NHIA’s Webinar page•

Logo placement on two social media posts and two email blasts per webinar

•

Logo placement on INFUSION Expresstext blurb

•

Webinar replay hosted on NHIA website(evergreen content hosted for three years)

•

Post-webinar five question attendee survey to generate warm leads available (Optional)

•

Additional targeted digital advertising to our members with advanced metrics reporting available.

14

Custom E-Blast Email Blast

Send a customized message out to over 10,000 professional NHIA members with an eblast. NHIA will only schedule one per day, so the focus remains on you.

05.

10,000+subscribers

1

*10% discount on email blast when combined with a print ad package of a commitment of 3 or more print ads E-blasts will be sent through our mass e-mail service provider.

specs below. Content MUST be sent 2 weeks prior to your scheduled eblast. NHIA will send you a proof of your eblast. Please approve as soon as possible to ensure your eblast will be sent out on time.

CONTENT:• HTML error-free; W3C HTML Compliant, responsive

web template• Avoid scripting• Best practice is to make campaign emails no more than 650 pixels

wide so the viewing can see the full width of the email

SUBJECT LINE:

• 50 characters max• • Avoid spam-like words/punctuation such as: As seen on, FREE, Buy,

Click here For other trigger words

IMAGES:

• SRC reference, example: src=”http://www.example.com/images/photo.jpg”

• Use image alt tags• Acceptable extensions include the following: .jpg, png • Please provide a 72 dpi image if possible • Maximum Size: 650 pixels width. Height is adjustable• File Size: 100 kilobytes or less

10,000+

Email Blast $2,600* each

Looking for ad packages or how to tell your story to the home and specialty infusion community?

Contact NHIA for a consultation and to discuss advertising packagesCall Ashlan Oberholtzer, Vice President of Membership

and Business Development, at 571-814-3755 at ashlan.oberholtzer@nhia.org.

CONTACT INFORMATION: 703-549-3740

Submit all ads to advertising@nhia.orgAd sales: Ashlan Oberholtzer at 571-814-3755 or ashlan.oberholtzer@nhia.orgAd copy and content: NHIA Communications Team at advertising@nhia.orgTechnical questions: NHIA Communications Team at advertising@nhia.org

15

subscribers