media kit 2018 - konradin service · media kit 2018 2018 bbainfo.de e e f r c o p ... precast...
TRANSCRIPT
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Contacts
Local Contacts
Hamburg, Schleswig-Holstein,Bremen, Lower Saxony, WestphaliaKommmedia GmbH & Co. KGHubert MöllerPhone +49 5242 [email protected]
Rhineland, Bergisches Land, Ruhr districtWMS Werbe-Medien-Service Unterfeld GmbHUlrich UnterfeldPhone +49 211 [email protected]
Hesse, Rhineland-Palatinate, Saarland, Thuringia, SaxonyMEDIENplus… Medien+KommunikationThorsten MaaßPhone +49 6126 [email protected]
Baden-Württemberg, SwitzerlandGuTe MEDIABERATUNGGunther TeufelPhone +49 7150 3502-3 [email protected]
Bavaria, AustriaMediasüdRobert MacherPhone +49 9181 [email protected]
Rate Card No. 43
You can � nd our terms and conditionsonline at www.konradin.de. Alternatively, you can ask us to send them to you.
Media Brand 3
Editorial Schedule 6 | 7
Print 11
Online | Digital | Mobile 16
Events 20
Lead Generation 23
Cross-Media 25
Content Page
Konradin Medien GmbHErnst-Mey-Straße 870771 Leinfelden-EchterdingenGermanyAdvertising Dept. Fax+49 711 7594-1372 Petra Breuer
Order Management
Phone +49 711 [email protected]
Marion HinzePhone +49 711 [email protected] expert for:Drives, construction materials, � ttings, drainage, paints, windows, building envelope (glass, fassade, roof etc.), gates, doors
Cornelia Huth-NeumannPhone +49 711 [email protected] Your expert for:Offi ce furniture, heating, industrial � ooring, venti-lation, furniture, sanitary, (under plasters), technical building equipment
Petra WehingerPhone +49 711 [email protected] Your expert for:Floors, kitchens, lamps, furniture � ttings, furniture components, surfaces, sanitary, textiles, home furniture
Stefanie MurrPhone +49 711 [email protected] Your expert for:Outdoor facilities, non-German speaking countries, software, solar protection
Norbert LichtersPhone +49 711 [email protected] Your expert for: Acoustics, automotive, � re prevention, timber construction, shop� tting and trade show stand construction, thermal insulation
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Media Brand www.architektur.konradin.de/bba
bba bau beratung architektur – practical, product-focused and to the point – the professional publication for architects and planning engineers
The magazinePractical product and system information to support architects and construction engineers in providing expert advice to clients/investors and specialist planners and tradesmen. bba takes a solution-focused approach to design, building products, building physics and aesthetics, and is an essential guide for planners responsi-ble for advertising for bids (HOAI service phases 4 – permit planning – and 5 – execution planning).
Content • Reliable reporting in 5 areas:
building, envelope, building components, interior finishing, energy aspects
• Trustworthy, objective reporting, including property reports, technical papers, product applications and inspiring product ideas.
Target group:Architectural/construction engineering � rms; planning departments at manufacturing companies, banks and insurance companies; municipal building departments; building and housing associations; structuralengineering � rms; and engineering � rms specialising in statics/load-bearing structure planning
“bba: Technik vor Ort” events series • Target group visit your past project • Hands-on, interactive experience of
product applications • Moderated by bba Editor-in-Chief
www.bba-online.de • Networked search function lets
users explore the latest product information quickly and simply
• High-impact banners available
Focus: Reaching out to architectsbba.info.de Leads generated through download off ers for brochures, reference reports and planning documents.
Online dossiers High-quality digital reference guides for target professionals, dedicated to an exclusive topic and sponsored by anindustry partner
Webinars and other opportunities forgenerating leads.
Ihr direkter Weg
Ein Service von
zur besten Lösung
www.bbainfo.de
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Editorial Schedule 2018 by Product Area www.architektur.konradin.de/kalender
This editorial calendar provides an overview of which products, systems and services will be covered in the various sections of the magazine and is intended tohelp you with your topic-based planning. The topics are broken down into headwords that indicate the spectrum of the coverage. However, the designated issueswill not necessarily deal with every sub-headword in detail.
Building envelope Building components Interior � nishing Energy Aspects
Facade/facade facings/facade � xingbba 4 | 7-8 | 9 | 11
Masonrybba 3 | 7-8 | 9 | 11
Flat roofs | steep-pitched roofsbba 1-2 | 9 | 10 | 12
Metal for facades and roofsbba 6 | 9 | 12
Concretebba 5 | 9 | 11
Plasters | paints | ETICSbba 3 | 7-8 | 9
Balconiesbba 4 | 7-8 | 9
Windowsbba 3 | 5 | 7-8 | 9 | 12
Glass bba 4 | 5 | 7-8 | 9 | 10
Solar shading | blindsbba 1-2 | 4 | 9 | 10 | 11
Doorsbba 5 | 6 | 7-8 | 9 | 12
Gatesbba 1-2 | 9 | 11
Ceiling design/special-function ceilingsbba 4 | 5 | 9 | 10
Floors/� oor coveringsbba 1-2 | 7-8 | 9 | 10 | 12
Sanitary | saunas | swimming poolsbba 3 | 9 | 11
Dry constructionbba 5 | 9 | 12
Partitioning systems/room dividersbba 5 | 9 | 11
Stairs/banistersbba 6 | 9 | 12
Interior wall insulation, paints/plaster, coveringsbba 4 | 6 | 9
Thermal insulation: roof, facade/base/perimeter, � oors, ceilings, internal walls, airtightness bba 1-2 | 4 | 7-8 | 9 | 12
Heating | air conditioning | ventilation | coolingbba 3 | 5 | 6 | 9 | 10 | 11
Solar technology/photovoltaics/energy storagebba 6 | 9 | 11
Fire protectionbba 4 | 9 | 10
Soundproo� ng | acousticsbba 5 | 9 | 11
Wood constructionbba 1-2 | 7-8 | 9
Outdoor facilities | parkingbba 6 | 9 | 12
Light | automation | technical building equipmentbba 3 | 6 | 9 | 12
Security/burglar resistancebba 3 | 6 | 9b | 10 | 12
Softwarebba 3 | 7-8 | 9 | 11
Elevators, escalatorsbba 4 | 9
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Editorial Schedule 2018 www.architektur.konradin.de/kalender
Issue 1/2 PD: 05.02.2018CD/MD: 15.01.2018 3 PD: 06.03.2018
CD/MD: 13.02.2018 4 PD: 04.04.2018CD/MD: 12.03.2018 5 PD: 08.05.2018
CD/MD: 16.04.2018 6 PD: 12.06.2018CD/MD: 18.05.2018
Buildingenvelope
Flat roof: waterproo� ng, insulation, wall capping and pro� les, greenery, photovol-taic systems, drainage, domed skylights, roo� ights � at roof windowsSteep roof: Roo� ng and insulation
MasonryMasonry damp-proo� ngand renovation, plasters, paints, ETICS
Facade design and � xing systemsBalconies: parapets, glazings � ttings, drainage
ConcreteExposed concrete, precast concrete, individual textured formliners, concrete repair
Metal for facade and roof
Buildingcompo-nents
Roller shutters, solar shading, antiglare, insect protection, light guidance, garage doors, industrial gates
Windows, weatherstrips, ventilationFittings, security/burglar resistance
Functional/combined glazing Sliding, folding shuttersFittings
Sliding doors,lift, slide and folding doors Glass sliding elements Sliding � xings
Entrances/front doors,door communication/automation, access control, door closers
Interior� nishing
Floorings/� oor designsImpact-sound insulation/decoupling
Sanitary equipmentSwimming poolsSauna
Ceiling design/functional ceilings
Partition walls/room dividersDry construction for ceilings, walls and � oors
Stairs/banistersInterior paints/plastersWall coverings
Energy Theramal insulation: � at roof, steep roof, airtightness
HeatingAir conditioningHeat recovery ventilation
Thermal insulation: � oors, ceilings, interior walls
Floor, wall and ceiling heating/coolingSolar technology/summer thermal insulation
Solar-thermal systems, photovoltaic systems,energy storageHeat pumpsGeothermal energy
Aspects Timber construction Lamps, light guidance, switches, building automation, technical building equipment Software: AVA, BIM, CAD & Co.
Fire preventionElevators, escalators
Sound insulation/acoustics Outdoor facilities: � ooring, drainage/guttering, outdoor lighting/furnitureParking: multi-storey car parks, automated parking systems
Onlinedossier
Glass | windows Interior � nishing � oors | ceilings
Timber construction Fire prevention Sound insulation/acoustics
Trade fairs Dach+Holz, 20.-23.02.2018, CologneR+T, 27.02.-03.03.2018, Stuttgart
light & building, 18.-23.03.2018, FrankfurtFensterbau/Frontale, 21.-24.03.2018, Nürnberg
IFH intherm, 10.-13.04.2018, Nürnberg
FREE
COPYTEST
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Editorial Schedule 2018 www.architektur.konradin.de/kalender
Issue 7/8 PD: 07.08.2018CD/MD: 17.07.2018 9 PD: 11.09.2018
CD/MD: 21.08.2018 10 PD: 09.10.2018CD/MD: 17.09.2018 11 PD: 07.11.2018
CD/MD: 16.10.2018 12 PD: 04.12.2018CD/MD: 13.11.2018
Buildingenvelope
Masonry/damp proo� ngFacade coverings/Photovoltaic systemsBalconies
bba- Product Report 2017Product highlights of the yearfrom the areas:
• Building envelope• Building components• Interior fi nishing• Energy• Lamps | electrics | technical building equipment• Sanitary• Software• Outdoor facilities
Exemplary objects:Hotel | Gastronomy
Roof: � at roof waterproo� ng/insulation, greenery, � at roof windows, domed skylights/roo� ights, drainage, roof parapet design, wall capping and pro� les, roo� ng
ConcreteFacadeMasonry
Metal for facade and roof
Buildingcompo-nents
Large-surface glazingWindowsGlass doorsInterior doors
Functional/combined glazing:Thermal insulation, solar shading, antiglare, � re prevention, sound insulation, safety glass
Solar shading/antiglareBlindsGarage doorsIndustrial gates
Windows – door pro� lesWindow ventilation systems,Security technology/locking technology, � ttings
Interior� nishing
Floor: designs, � ooring and coatings for trade and industryConcrete-bonded design � ooring
Ceiling design/functional ceilingsElastic � ooring
Partition walls/room dividersSanitary equipment:� oor-level showers, drainage, bathroom � ttings, shower heads
Stairs/banistersDry construction for � oor, wall and ceilingDry screedsStructural cement panels
Energy Facade insulation, ETICS,base design, perimeter insulation/load transferring insulation below � oor panels
HeatingAir conditioningHeat recovery ventilation
Panel heating and cooling in existing buildingsHeat pumpsSolar technology
Thermal insulation:� at roof and steep roof
Aspects Timber constructionSoftware: AVA, BIM, CAD & Co.
Fire preventionDaylight, light guidance
Sound insulation/acoustics Software: AVA, BIM, CAD & Co.
Outdoor facilities: � ooring, drainage, guttering, outdoor lighting/furnitureTrade fair preview: BAU 2018
Onlinedossier
Solar shading | blinds Metal for facade and roof Thermal insulation Masonry/facade Flat roof/steep roof
Trade fairs glasstec, 23.-26.10.2018, Düsseldorf
BAU, 14.-19.01.2019, Munich
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01 Title: bba bau beratung architektur
02 In brief:
bba is the modern magazine with the unrivalled resonance eff ect for architects and planning construction engineers, featuring a unique information service. Practical, problem-solving product and system know-how supports readers in advising clients, specialist planners and tradesmen on design, building products, building physics and aesthetics. bba readers bene� t from the editorial team’s rigorous emphasis on � nding solutions to practical and design problems. The info-service is supplemented by advisory elements, download � les, tips about other publications etc. Product manufacuters and service providers receive the contact details of the readers that use the bba info-service.
03 Architects’ and construction engineers’ offi ces, planning departments in industry, banks and insurance companies, municipal building departments, building and housing associations, building construction companies, enginee ring offi ces specialising in statics/loadbearing structure planning
04 Frequency: 10 x per year
05 Magazine format: DIN A4
06 Year of publication: 56th year 2018
07 Price: Annual subscription: Germany € 93.00 Abroad € 93.00 Free delivery to quali� ed recipients only
08 Organ: —
09 Media partner: agla a+b Arbeitsgemeinschaft Leseranalyse Architekten und planende Bauingenieure, www.agla-ab.de agla a+b
a
10 Publishing house: Konradin Medien GmbHErnst-Mey-Straße 8, 70771 Leinfelden-Echterdingen
11 Publisher: Katja Kohlhammer
12 Advertising: Cornelia Huth-Neumann, media consultation [email protected]
13 Editorial: Jürgen Ostrowski, Editor-in Chief Eva Berggötz, Valeska Spätling Nadine Schneider, Editorial Assistant Phone +49 711 7594-560 [email protected]
14 Pagination analysis 2017 = 10 issuesTotal pages: 858 pages = 100.0%
Editorial: 683 pages = 79.6% Advertising: 175 pages = 20.4% incl temporary adverts: 173 pages bound inserts: 2 pieces loose inserts: 7 pieces
15 Content analysis of the editorial section in 2016 683 pages = 100.0%
Building envelope 183 pages = 26.8% Building composites 128 pages = 18.7% Interior � nishing 117 pages = 17.1% Energy 92 pages = 13.5% Aspects (� re prevention, sound insulation, wood, outside facilities, technical building equipment, software) 116 pages = 17.0% Content, imprint 30 pages = 4.4% Books/brochures, notes 17 pages = 2.5%
1 Portrait www.architektur.konradin.de/print
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München
Hamburg
Bremen
Schwerin
Berlin
PotsdamMagdeburgHannoverOsnabrück
Dortmund
DüsseldorfKassel Leipzig
DresdenErfurt
Nürnberg
Frankfurt
MainzSaarbrücken
Stuttgart
Köln
PLZ 8
PLZ 2
PLZ 1
PLZ 3
PLZ 4
PLZ 5
PLZ 0
PLZ 9
PLZ 6
PLZ 7
2 Circulation Analysis www.architektur.konradin.de/print
01 Audited by:
02 Circulation analysis: Average copies per issue(July 1, 2016 to June 30, 2017)
Print run: 20,100 Actual circulation: 20,100 of them abroad: 138
Copies sold: 2,092 of them abroad: 6• Subscription copies: 799 of them abroad: 703
• Retail sales: –• Other sales: 1,293
Free copies: 18,008 Residual/archive copies: –
03 Geographical analysis: Share of total distributed copies Economic area % Copies
Germany 99.3 19,962 Abroad 0.7 138
Actual circulation 100.0 20,100
3.1 Circulation by postcode regions: Percentage of actual circulation
Summary of the survey method: 1. Method: File-based recipient-structure analysis – total circulation 2. Population: Actual circulation 3. Sample: Actual circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July 2016 6. Survey completed by: Konradin Media Group
Postcode 03.6% =
716 cop.
Postcode 15.0% =
995 cop.
Postcode 25.7% =1,134 cop.
Postcode 37.4% =
1,472 cop.
Postcode 417.0% = 3,382 cop.
Postcode 518.5% = 3,681 cop.
Postcode 67.9% = 1,572 cop.
Postcode 88.8% =
1,751 cop.
Postcode 97.0% =
1,393 cop.
Postcode 719.1% =3,800 cop.
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Print www.architektur.konradin.de/print
A recent survey of architects and planners con� rms a high level of acceptance and relevance of bba
In your opinion, to what extent do the following apply to bba? (% answering 1 or 2 out of 4)
Authors know their subject 88,7% Relevant content 86,9%Contains interesting, helpful product information 85,5%Practical 78,4%Worthwhile reading for architects 76,6%Off ers useful suggestions and solutions 66,7%
Source: 2016 copy testing with 140 participants
ADVERTISEMENTSARE RECOMMENDATIONS.
FOR READERS ANDADVERTISERS
ALIKE
The bene� tsEasy to arrange, high level of trust in the medium,guaranteed coverage, feel of paper conveys sense of quality.Studies show that readers search for the following specialist information in printpublications: technical data, product information & prices, regulations &statutory requirements, latest developments & trends, past projects, companydata, analyses & opinions.
A must for …Enhancing your image: by advertising in print, you show that you are apro-active & relevant player in the market. Highlight your position in the market!Growing your business: a print advertisement gives readers more con� dencein choosing your product, and helps establish new products on the market.Showcase your solutions and expertise.
of professional decision-makers agree: „By regularly advertising in the trade press, a companyshows that it is an important player in the market.“ (2017 B2B decision-maker analysis, German trade press)76%
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Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print
Ads: Standard formats
Formats Basic ratesb/w
2-colour 3-colour 4-colour Bleedsurcharge
Format: width x height in mmTrim: add 3 mm to each side
Surcharge Total rate 2c
Surcharge Total rate 3c
Surcharge Total rate 4c Type area Trimmed
1/1 page 5,300.00 570.00 5,870.00 990.00 6,290.00 1,440.00 6,740.00 550.00 188 x 270 210 x 297
Junior page 3,560.00 390.00 3,950.00 770.00 4,330.00 990.00 4,550.00 340.00 port. 3col 140 x 190 151 x 205
1/2 page 2,900.00 390.00 3,290.00 770.00 3,670.00 990.00 3,890.00 340.00 land.port.
4col2col
188 x 13392 x 270
210 x 150103 x 297
1/3 page 2,010.00 390.00 2,400.00 770.00 2,780.00 990.00 3,000.00 340.00 land.port.
4col 188 x 8860 x 270
210 x 10571 x 297
1/4 page 1,540.00 390.00 1,930.00 770.00 2,310.00 990.00 2,530.00 340.00 land.
port.
4col2col1col
188 x 6592 x 13344 x 270
210 x 82103 x 150
55 x 297
1/8 page 790.00 390.00 1,180.00 770.00 1,560.00 990.00 1,780.00 340.00 land.
port.
4col2col1col
188 x 3292 x 6544 x 133
210 x 50
Classi� ed advertisemen
• Small „recommendation“-type ads: Per-millimetre prices on request • Job ads, offers to act as representative offices, bids, competitions, miscellaneous, width: 44 mm, price per mm for b/w: 3.10, 4c 4.75 • Jobs sought, width: 44 mm, b/w, price per mm: 1.12 • Box number charge incl. postage charge for responses: 17.00
Special positions: cover pages and 1/2-page portrait ads alongside list of contents: +20% of basic b/w price, binding choice of position for 1/4 page or more: 10%
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Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print
Advert Copytest 2018
Free participation for advertisers
bba - issue 6 | 2018
Advertising deadline: 18.05.2018
Your advantages:
• Efficient monitoring of advertising success
• Detailed information about the performance of your advertising in your target group
• Pointers about optimisation potential
• Answers to your marketing queries – directly from your market
1/4 page adverts and over are monitored
Exclusive marketing research is expensive -you will pro� t free of charge from the Copytest joint project.
FREE
COPYTEST
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Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print
Examples of 1/1 and 2/1 pages
Special ad formats
Reference – promotion (+ advertisement)
We present your reference object:
• You provide us with text and images
• We take over design and publication
• The prices are quoted exclusive of ad costs (from 1/3 page)
Formats Number of images
Text volume Prices, 4c
3/1 page 6-8 7,800 characters
13,000.00
2/1 page 4-5 5,000 characters
8,500.00
1/1 page 1-4 1,000-2,000 characters
5,000.00
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Special ad formats
Formats Details Prices incl. share of postage Technical notes
Bound inserts
1 leaf = 2 pages1.5 leaves = 3 pages
2 leaves = 4 pages2.5 leaves = 5 pages
3 leaves = 6 pages4 leaves = 8 pages
80–134 gsm 5,400.00 8,020.00 9,420.0012,080.0013,020.0015,640.00
135–180 gsm 6,095.00 9,140.0010,670.0013,720.0014,730.0017,770.00
Delivery quantity: 20,760 copiesMust accompany all copiesSize (untrimmed):216 x 305 mmPrices for <80 gsmand >180 gsm on request.
Tip-ons on advertisements or bound inserts
Postcards
In addition to carrying ad/bound inserts
61.00 per thousandplus gluing: 37.00 per 1,000 automated/ 74.00 per 1,000 manual
Delivery quantity: 21,275 copiesMust accompany all copies
Others, e.g.: booklets,product samples, CDs/DVDs, on request.
Loose insertsup to 25 gup to 30 gup to 35 gup to 40 gup to 45 gup to 50 g
240.00 per thousand 264.00 per thousand 288.00 per thousand 312.00 per thousand 336.00 per thousand 350.00 per thousand
Delivery quantity: 20,300 copiesPartial print run on request
Max. format: 200 x 290 mm (w x h)
Discounts:
Discount scale for bulk ordering of print ads and bound inserts approved within 12-month period (advertising year). Discounts not available on colour and bleed surcharges, loose inserts, or any special ad formats. Discounts on bound inserts: 1 leaf = 1/1 page
Frequency Volume
3 ads 5% 2 pages 5%
6 ads 10% 5 pages 10%
9 ads 12.5% 8 pages 15%
12 ads 15% 12 pages 20%
15 ads 20% 15 pages 25%
20 ads 25% 18 pages 30%
Ask about our combined discounts!
Approval and con� rmation by the publisher is sub-ject to submission of a binding sample. Diffi culties arising during processing and any additional work (e.g. folding/gluing) will be charged for separately.
Contact for submission of � les and technicaldetails: [email protected]
Print (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/print
Bound inserts
Tip-ons
Loose inserts
Belly band ad
Fold-out cover
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www.architektur.konradin.de/printRate Card | Technical Requirements for Ad Specials(Prices valid as of 01.10.2017, in €, plus VAT)
Tip-ons
PricesPlus cost of carrier advertisement or bound insert
Per thousand copies, including postage costs, plus gluing costs
Postcard 61.00
Required quantity: 21,275 cop.
Gluing costs:By machine 37,00 per thousand.Machine gluing requires gluing edge parallel to binding edge, a min. 1 cm and a max. 7 cm from the binding edge. Height may vary.
In other cases, including angled positioning: Manual gluing 74,00 per thousand.
Other advertising materials, e.g. booklet, CD, sample are priced as loose inserts.Required quantity: on request
Gluing costs: On request on submission of sample forming basis of contract.
Gluing requires gluing edge parallel to binding edge, a min. 2 cm and a max. 7 cm from the binding edge. Height may vary.
Position deviations amounting to 1-2 mm for glued products may occur due to technical reasons.
Bound insert: Possible with perfect binding.Delivery untrimmed, trim layout diagram:
305
mm
unt
rim
med
297
mm
tri
mm
ed
620 mm3 mm3 mm
3 mm3 mm
5 mm5 mm
432 mm
216 mmuntrimmed
216 mmuntrimmed
209 mm 195 mm
195 mm
cutting edge 3 mm eachcutting edge 3 mm each
fold (gutter)
4-sided 6-sided
fold (gutter) fold
305
mm
unt
rim
med
297
mm
tri
mm
ed
210 mmtrimmed
210 mmtrimmed
206 mm
305
mm
unt
rim
med
297
mm
tri
mm
ed
3 mm3 mm3 mm
5 mm
432 mm
216 mmuntrimmed
cutting edge 3 mm each
fold (gutter)
4-sided 6-sided
305
mm
unt
rim
med
297
mm
tri
mm
ed
210 mmtrimmed
Insertion direction
adh
esiv
e ed
ge
Insertion direction
70 mm
Delivery of ad specials
Delivery note for ad specials:
Addressed to "bba", issue (no.), euro-pallet dimensions: 80 x 120 cm (max. height 110 cm)
Delivery address for bound and glued inserts:
Delivery at advertiser's expense to Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen, Germany. Delivery times: Monday to Friday, 07:00 a.m. – 6:00 p.m.
Delivery address for loose inserts:
Delivery at advertiser's expense to Beck Servicepack GmbH, Raiff eisenstraße 25, 70794 Filderstadt, Germany. Delivery times: Monday to Friday 07:30 a.m. – 4:30 p.m.
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Online | Digital | Mobile (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/onlinedigitalmobil
Pro� le entry (12 months)
500 characters of text, logo, images, links, keywords etc.
850.00
Pro� le entry (12 months)
500 characters of text, logo, images, links, keywords etc.
850.00
PR package (12 months)
3 communications 500.00
7 communications 1,000.00
16 communications 2,100.00
Unlimited comm. 4,100.00
Combined 25% discount when booking both portals
XL
L
M
S
PR package (12 months)
3 communications 500.00
7 communications 900.00
16 communications 1,900.00
Unlimited comm. 3,800.00XL
L
M
S
+ +
arcguide.de menschundbuero.de
Online | Digital | Mobile
The bene� tsSpeed, � exibility, large coverage, good price-performance ratio. • Online advertising is effective even if it is not clicked on – and it remains
effective for a long time. • More than 50% of German Internet users perceive banner campaigns not
as advertising, but as a source of information
A must for… Making contact: Quickly and simply send out your news, such as announcements,invitations and information about promotions, to a wide audience.Enhancing your image: Bene� t from low-cost exposure for your brand overlong periods, e.g. in the lead-up to trade fairs and company anniversaries.
The perfect match: a PR partnership with
• Communicate with your target group on an editorial level • Take advantage of our coverage by placing references, product
solutions and industry news quickly and easily • All communications will be published automatically in the next
newsletter.
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+ Downloads
bba Info Service (Prices valid as of 01.10.2017, in €, plus VAT)
Take advantage of the bba info service to attract customers
Your bene� ts
+ PresenceThe editorial staff will forward readers from the magazine to your microsite at bbainfo.de
+ Lead generationContact data left during registration will belong to you!
+ Purchasing interestOff er spot-on additional information to interested parties and turn prospective buyers into actual buyers.
Your extras in detail Price
Logo and company pro� le for 12 months 490.00
Download package 1 (up to 8 � les*) 720.00
Download package 2 (up to 15 � les*) 1,120.00
One-off announcement of your download off er in the editorial bba newsletter 430.00
* Product data sheets, brochures, videos
The quick and easy way to retrieve new contacts
The more user-oriented, the more downloads!
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Online | Digital | Mobil (Prices valid as of 01.10.2017, in €, plus VAT) www.bba-online.de
Advertising medium Display Ads
Positioning Desktop and tablet
DesktopSize in pixels (B x H)
Mobilepositioning smartphone
Mobile Size in pixels (B x H)
Price per week
Large leaderboard 970 x 90 Mobile Content Ad6 : 1300 x 50
360.00
Leaderboard 728 x 90 Mobile Content Ad6 : 1300 x 50
280.00
Skyscraper 120 x 600 or160 x 600 (Wide)
Mobile Content Ad6 : 1300 x 50
280.00
Hockeystick orwallpaper with background colour*
728/970 x 90 and120/160 x 600*Please specify background colour as HEX code.
Mobile Content Ad4 : 1 300 x 75
360.00
Billboard 970 x 250 Mobile Content Ad4 : 1 300 x 75
450.00
Medium rectangle on all pages
300 x 250 Mobile Medium Rectangle1 : 1 300 x 250
280.00
Video ad 300 x 250 Mobile Medium Rectangle1 : 1300 x 250
360.00
Skys
crap
er
Leaderboard
MediumRectangle
Websitewww.bba-online.de
Website incl. all subpages/prices valid for max. 3 ads in rotation
Discounts:for 6 weeks or more = 5%for 12 weeks or more = 10%for 18 weeks or more = 15%for 24 weeks or more = 20%
File formats: GIF, JPG, HTML5 (responsive), Redirect (� le size max. 80 KB). HTML5 and Redirect - please send as a HTTPS-compliant attachment.File format - video ad: MPEG4 (� le size max. 30 MB).
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Online | Digital | Mobil (Prices valid as of 01.10.2017, in €, plus VAT) www.architektur.konradin.de/onlinedigitalmobil
Exclusive newsletter Recipients Price per issue
Subscribers to 17,100 4,250.00
Other target groups of the Konradin architecture brand network
“Architects/planners” 37,100 6,200.00
“Architects/planners/interior designers” 43,300 7,700.00
“Architecture/construction in general” 50,800 9,200.00
Editorial newsletter2 x per month
Pixel (width x height)
Price per issue
Text/image ad (300 char.) 200 x 150 990.00
Skyscraper 120 / 160 x 600 700.00
Full banner Premium 590 x 100 600.00
Full banner 590 x 100 500.00
Newsletter
Submission of � les: 7 days before date of dispatch by email to: [email protected] formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (� le size max. 60 KB).Only the � rst frame of the animated GIF � le will be displayed.
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Your partner option: per manufacturer 9,500.00
www.architektur.konradin.de/veranstaltungenEvents (Prices valid as of 01.10.2017, in €, plus VAT)
manufakTOUR: exclusive 2-day tour with 40 architects
• 40 architects visit 4 manufacturers in 2 days• Participants gain exclusive insight into the manufacturing areas of the companies visited• Sponsors come into personal contact with architects having concrete interest in their products
COMPREHENSIVE SERVICE PORTFOLIO:
• Complete organisation and implementation • Media package
» Invitation ads» Banner campaign» Special newsletter» Booklet
• Microsite containing all relevant information on the manufakTOUR andbrief introduction of the sponsors with photo gallery
• Editorial coverage in db, md, bba and arcguide (print, online)
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Lead Generation (Prices valid as of 01.10.2016, in €, plus VAT) www.architektur.konradin.de/leadgenerierung
Present yourself as a competent partner to (prospective) customers.
Topics
1-2/18 Glass | Windows 7-8/18 Solar screening/shading |roller blinds
03/18 Interior � nishing Floors | Ceiling 09/18 Metal for facades and roofs
04/18 Timber construction 10/18 Thermal insulation
05/18 Fire prevention 11/18 Masonry | facades
06/18 Sound insulation | acoustics 12/18 Flat roof | steep roof
Services
• exclusive media partner• leads sent monthly • naming of your company, incl. logo under dossier• link to your homepage under dossier• 1/1 page, bled, 4c, on one of the � rst pages of the online dossier• run time: 12 months• text/illustrated ad in dossier newsletter
Costs/year 3,980.00
bba Online Dossiers
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www.architektur.konradin.de
Online
Corporate Media Services
Extras
Events
Cross-Media
Bene� t from our competence andour unique networkof media to reach architects, civil engi-neers, interior architects and designers
All channels of Konradin Architecture at a glance
Advertise yourproducts and referencesacross all channels of Konradin Architecture
Trade magazinesAdvertisementsInsertsAdvertorialsSpecial ad formats
architecture channelDisplay adsEditorial newslettersExclusive newslettersand much more
Konradin relationsCustomer magazines, print newsletterOnline magazines, e-booksEventsand much more
Architecture on the roadReader trips | manufakTOURTrade-show tours and more
Further off ersPrintMarket research
Events organized by ourtrade magazinesTheme-related events:Colour | Haptics | Light | Acousticsdb Suffi ciency Congress and more
Presentation of new productsand referencesProduct-related events:db Ortstermin | bba Technik vor Ort Competitions and more
Lead generationSurveys/prize drawsAddress rentalWebinars/web conferencing
PR partnerships
menschundbuero.dearcguide.de
Communicating to architects, civil engineers and designers: our entire range of media at a glance: architektur.konradin.de
A strongbrand network
Konradin Media Groupis one of the largest providers of specialist informa tion in the German-speaking world. Its portfolio comprises some 50 specialist media and science magazines, online portals, and event series.Learn more at: www.konradin.de
Services:Market research and market analysis Corporate media services − 100% customised: konradin-relations.dePrinting specialists: konradinheckel.de, konradin-printshop.de