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www.legrandmag.com
WEBSITE ANDSOCIAL MEDIA
PLATFORMSTORYTELLING
SERVICES
PRINT & DIGITALMAGAZINE
BRANDENTERTAINMENT
EVENTS
2018 MEDIA KIT
TheGlobalShowcase
MAGAZINE
PRINT & DIGITAL MAGAZINE
FRECUENCY: 3 issues x year (four-months edition)
PUBLISHING CALENDAREdition Ad Material Deadline Publication Date SPRING: march april SUMMER: june julyWINTER: november december
TECHNICAL SPECIFICATIONSPrinting offset 4/4 coloursLines por inch 175 l.p.i.
Programs:Adobe InDesign, Adobe Photoshop
Page size: 220 x 285 ( + 3 mm bleed ) Resolution: 300 dpi
Format: PDF X 3
FORMAT
Single PageDouble Page1st Double Page2nd Double Page3rd Double PagePreferred PositionFirst single page ( left facing STAFF )Second single pageThird single page
BACK COVER (CUSTOMIZED & CHANNELED IN A LIMITED EDITION)
Insert / Booklet
12.800€18.500€34.000€28.000€24.000€
+ 50%20.000€18.500€16.500€
RATES ON REQUEST
Rates on request
ADVERTISING RATES (rates quoted per issue, per insertion)
RATES
Because brands are stories to be told
Magazine 3 Main Circuits Airports NEWSSTANDS
premium positionsAirports V.I.P lounges Events & Fairs
blasting distribution
RATE
PRINT & DIGITAL MAGAZINE
LondonMoscow
Paris
New York
Geneve / Zurich
Milan / Rome
Los Angeles
Miami
Singapore
Madrid
London Heathrow
New York JFK
Moscow Int. Airport
Hong Kong Int. Airport
Paris Charles de Gaulle
Milano Malpensa / Linate
Geneve Int. Airport
Miami Int. Airport
Madrid Barajas
Frankfurt
Singapore
Dubai / Abu Dhabi
20%18%8%5%15%10%5%4%10%5%5%5%
Moscow 8%New York / Miami 20%
Geneve / Zurich 4%Milan / Rome 18%
MAIN CIRCUIT: 125.000 COPIES ON:
Marbella / Ibiza / Mallorca ( Spain) 10%
Principauté de Monaco / Saint Tropez 20%
SPECIAL SEASONAL EMPLACEMENTS: 23.000 EXTRA COPIES
PRINT MAGAZINE CIRCULATION NET GLOBAL PRINT RUN: 148.000 copies( updated January 2018 )
London 98.500
Moscow 71.402
Dubai / Abu Dhabi 22.800
Hong Kong 32.000
Paris 59.000
New York / Miami 88.000
Los Angeles 32.100Milan / Rome 58.800
Geneve / Zurich 25.200
Singapore 18.400Madrid 18.100
252.448 digital subscriptions ( updated December, 8th 2015 )
DIGITAL MAGAZINE AUDIENCE ( main areas ) 502.800 digital subscriptions ( updated December 28th 2017 )
AIRPORT NEWSSTANDS PREMIUM POSITIONS & DIGIATL SUBSCRIBERS
READERSHIP RATIOS
PRINT & DIGITAL MAGAZINE
10%
EDITORIAL GUIDE-LINE: LE GRAND MAG is a radical luxury showcase-magazine. It celebrates the values of the high-life, a global guide to the ultimate extraordinary. Worldwide Publishing Rights granted by WURTTEMBERG LtdCONTENTS: Elegant & Sophisticated avant-garde, travel, real estate, yachts, elegance, technology novelties, high-society, jewellery & watches, automotive, aviation, financial & investment, art & photography.PLATFORM: one unique platform to reach the most privilege high-level target consumer to support advertisers goals and predisposed to be a part of a luxury brand/
dealer corporate strategies. LE GRAND MAG generate networking opportunities between mentioned brands.READERSHIP PROFILE: Pre-Qualified High Spender. Frequent Traveller and Cosmopolitan consumer; Very aware of the values of luxury. That has an important role in the game of vanity-trends. Individuals with dynamic life filled with exciting events. Part of the global elite. Aristocrats, Chairmen, owners and Chief Executives of multinational companies; sport, film, television and media celebrities; their families, guests and visitors. Living a busy life, both in professional and personal terms.
AUDIENCE DATA
AIRPORTS. To promote the launch of each issue, Le Grand Mag is exibited in pri-mary stands, in the city centers and inside the main airports press shops.SALES & SUBSCRIPTIONS. The magazine can be purchased in a number of targeted points. Lists available.BRANDED BOUTIQUES. 4,200 boutiques worldwide receive the magazine di-rectly in the luxury brand stores.HOTELS AND RESTAURANTS. In a selection of the finest establishments in each city. Hotels, Restaurants, Bars, Private Clubs, Health Clubs, Salons and Spas and a selected range of other strategic locations.MAILING TO VIPs. Sent personally to an exclusive, high-profile target, at home or to office. Update continuously.AIRPORT VIP LOUNGES & PRIVATE JETS COMPANIES. (List of partnerships available).HIGH-PROFILE EVENTS. A calendar of relevant events throughout the year, mul-tiplying audience impacts.PRIVATE BANKING & EMBASSIES. All the embassies of the countries included in our circulation circuit city (see map).
All lists are updated quarterly
Around the globe, the standard for true wealth is defined in US Dollar terms, and presently it is estimated that there are over 40 million USD total asset Millionaires in the world with over 10 million of them liquid Millionaires.High Net-Worth Individual (HNWI)= The continued growth of HNWI wealth has been driven by the World’s wealthiest individuals (the Ultra-HNWIs: those whose financial
assets exceed US$30 million).With an average of 750,000 New US$ Millionaires entering the global consumer market each year, there is unquestionably a sharp and consistent increase in global wealth and those who possess it.Source: The 2017 Merrill Lynch / Capgemini World Wealth Report.
READERSHIP PROFILE:High-Profile audience of luxury brand consumers. Male: 60% - Female: 40%Age 25-35: 25%; Age 35-55: 65%; Age over 55: 10%
SOCIO-ECONOMIC STATUS:Very High: 30% - High: 55% - Medium-High: 15%55% are considered ‘High Net Worth’ – over US$ 1.0 Million30% are considered ‘Ultra High Net Worth’ – over US$ 30 Million15% are considered ‘Aspiring’ – Below US$ 1.0 Million
AVERAGE READER PER MAGAZINE: 12,8 (see graph below)
LE GRAND MAG REACHES A HIGH PROFILE AUDIENCE WITH A STRATEGICAL UNIQUE GLOBAL EDITION( certified circulation audience )
www.legrandmag.com
10%
BOUTIQUES&
DEALERS
10%
50%
EVENTS & FAIRSBLASTING
DISTRIBUTION
PREMIUM POSITION IN AIRPORTS
NEWSSTANDSCIRCUITS
CHANNELSIN %
MAILING TO CHAIRMEN,
ARISTOCRATS,OWNERS AND
MULTINATIONAL COMPANIES CEOS, MEDIA CELEBRITIES
HOTELSSUITES
AIRPORTSVIP
LOUNGES
5% 15%
AIRPORTS VIP LOUNGES
Lounge Services. LE GRAND MAG manage a circuit of first and business class lounges worldwide, covering a premium class customers in specific markets and globally. The premium lounge is a unique environment for ultra-targeted sampling among high-worth audiences. No comparable opportunity delivers so valuable a prospect base in conditions so conducive to uptake – one in which the business traveller has time to select, read and reflect.
LONDON HEATHROW: Emirates, Amercian Airlines, Aer Lingus, Apire T5, Servisair T3, Skyteam Lounge, Plaza Premium Lounges T2 & T4, United Lounge, Singapore Lounge, Qatar Lounge, Gulf Air.
PARIS CHARLES DE GAULLE: Eurostar, Star Alliance, Emirates, American Airlines, Sheltair Lounge
NEW YORK JFK: all lounges
MIAMI INTERNATIONAL AIRPORT: all lounges
ZURICH: Emirates, Panorama Lounge, Aspire Lounge, Skyview Lounge
GENEVE: One World Lounge, Sky team Lounge
BASEL: Skyview Lounge
MOSCOW INTERNATIONAL AIRPORT: all lounges
FRANKFURT: Air Canada, Emirates, Oneworld, Skyteam , Diamond Lounge
MADRID: Iberia Lounge T4, Aena Lounges (x 4)
MALAGA: all lounges
MILAN MALPENSA: Emirates, Club Sea Lounges (x 4)
MILAN LINATE: Club Sea Lounges (x2)
ROME FIUMICINO: ADR lounges (x2)
SINGAPORE: all lounges
HONG KONG: Plaza Premium Lounge ( all lounges )
BEIJIN: all lounges
DUBAI INTERNATIONAL AIRPORT:all lounges
SAO PAULO: all lounges
ABU DHABI: all lounges
PRINT & DIGITAL MAGAZINE
NOVEMBERNBAA BUSINESS JETS USABusiness JetWASHINGTON DC | USA
SEPTEMBERMONACO YACHT SHOWYacht ShowMONACO | FRANCE
JANUARY BOOT DUSSELDORFYacht ShowDUSSELDORF | GERMANY
VARIOUS DATESCHRISTIE’SArt AuctionsVARIOUS CITIES | VARIOUS COUNTRIES
JANUARYPOLO ST. MORITZPolo TournamentST.MORITZ | SWITZERLAND
MARCHWORLD ART DUBAI Art FairDUBAI | UAE
JANUARY SALON INTERNATIONAL DE LA LINGERIELingerie & Swimwear FairPARIS | FRANCE
MAY EBACEEuropean Business Aviation Convention & Exhibition Business Jet Fair GENEVA | SWITZERLAND
MAY BOUTIQUE HOTEL SUMMITLifestyle FairLONDON | UK
SEPTEMBER THE DISTINGHISHED GENTLEMAN’S RIDE Lifestyle & Motorcycles EventLONDON, MILAN, MOSCOW, NEW YORL
OCTOBERMEBAA Business Jet FairDUBAI | UAE
AUGUSTPEBLE BEACH CONCOURS D’ELEGANCEClassic Car FairCARMEL | CALIFORNIA (USA)
SEPTEMBERFESTIVAL INTERNATIONAL DE LA PLAISANCE Yacht ShowCANNES | FRANCE
AUGUSTFESTIVAL DI VENEZIALA BIENNALEVENEZIA | ITALY
APRIL DESIGN WEEKDesign Fair MILAN | ITALY
APRIL-MAY ART BEIJING Art Fair BEIJING | CHINA
MARCHDUBAI INTENATIONAL BOAT SHOWYacht ShowDUBAI | UAE
JANUARYPOLO PUNTA DEL ESTEPolo Tournament PUNTA DEL ESTE | URUGUAY
SEPTEMBERMAISON & OBJET Interiors & Design FairPARIS | FRANCE
VARIOUS DATESREGATE YACHT CLUBCOSTA SMERALDA Sailing RacesPORTO CERVO | ITALY
FEBRUARYASCOT ROYAL RACE Horse RacesASCOT | UK
MAY MILLEMIGLIA Luxury Classic Cars RaceBRESCIA | ITALY
NOVEMBERPURE LIFE EXPERIENCESTravel FairMARRAKETCH | MOROCCO
APRIL ART MONACOArt FairMONTECARLO | MONACO
APRIL ART IBIZAArt FairIBIZA | SPAIN
APRIL ABACE Business Jet FairSHANGAI | CHINA
APRIL TOP MARQUES MONACOLuxury FairMONTECARLO | MONACO
JANUARY-APRIL INTERNATIONAL POLO CLUB PALM BEACH Polo Tournament FLORIDA | USA
MAY CONCORSO D’ELEGANZA VILLA D’ ESTEClassic Car FairCERNOBBIO | ITALY
FEBRUARYHORSE RACE ABU DHABIHorse Races DUBAI | UAE
APRIL SINGAPORE YACHT SHOWYacht Show SENTOSA COVE | SINGAPORE
NOVEMBERFORT LAUDERDALE BOAT SHOWYacht Show FLORIDA | USA
NOVEMBERDUBAI AIRSHOW Business Jet FairDUBAI | UAE
APRIL SINGAPORE YACHT SHOWYacht ShowSENTOSA COVE | SINGAPORE
FEBRUARY-MARCHHELI-EXPO Helicopters FairVIRGINIA | USA
JUNE PITTI IMMAGINE UOMOMen Fashion Fair
14. 06. 2016 | 17. 06. 2016FIRENZE | ITALY
APRIL MIAMI BEACH POLO Polo Tournament MIAMI | USA
NOVEMBER DUBAI AIRSHOW Business Jet Fair DUBAI | UAE
OCTOBER ABU DHABI BOAT SHOW Yacht ShowDUBAI | UAE
MAY HELIRUSSIA Helicopters Fair MOSCOW | RUSSIA
OCTOBERLUXURY TRAVEL MART Travel Fair
02. 10. 2016
MOSCOW | RUSSIA
FEBRUARYABU DHABI AIR EXPO Business Jet FairCANNES | FRANCE
JANUARY SIHHWatches & Jewellery FairGENÈVE | SWITZERLAND
MARCHBASELWORLD Watches & JewelleryBASEL | SWITZERLAND
DECEMBERINTERNATIONAL LUXURY TRAVEL MARKETTravel FairCANNES | FRANCE
MAY FESTIVAL DE CANNES International Film FestivalCANNES | FRANCE
JUNE-JULY MASTERPIECE LONDONAntiquaires Fair LONDON | UK
DECEMBER ART BASEL MIAMIArt ExhibitionMIAMI | U.S.A.
JUNE ART BASELArt ExhibitionBASEL | SWITZERLAND
®
2018 EVENTS /FA IRS ACT IONS SPOT C IRCU IT
®
Global High Society Rendez Vous
MEDIA PLATFORM CHANNELS & TOOLS
8 pages insert
Channelized Back Cover in Limited Edition
AD PAGE in the GLOBAL EDITION
Bespoke Version of the Magazine to be spread into selected Fairs & Events.
ActionSpots
into oneTargeted
FairA MEDIA GROUP
FOR THE GLOBAL CITIZEN
LE GRAND MAG Worlwide Assets deliver
communication campaigns to the right places.
Media Platform
Tools to set up a
Targeted Campaign
BRAND ENTERTAINMENT
R E D C A R P E T P R O D U C T I O N
®
THE SHOWCASE PARTY FORMAT
LE GRAND MAG Events Circuit: THE SUMMIT OF THE EXTRAORDINARY
Brands Entertainment services for experiential marketingenhancing brand identity through live events and strong digital presence.
We are hightly specialized in producing top level events that leaving a positive, lasting impres-sion on your target consumer.
350.000 Pre-Qualified High Spenders have been involved in LE GRAND MAG activities last year. A taylormade service all over the World.
RATES ON REQUEST
BRAND ENTERTAINMENT
THE SHOWCASE PARTY FORMAT
TABLET
WEBSITE
SOCIAL NETWORKS
The Extremely Well Living Magazinewww.legrandmag.com