media kit 2018

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MEDIA KIT 2018

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Page 1: MEDIA KIT 2018

MEDIA KIT 2018

Page 2: MEDIA KIT 2018

Technology is evolving rapidly and consumers are moving withit, bringing expectations for accurate, timely and engaginginformation in today’s news environment.

In the same way, the produce industry has beensignificantly shaped by these changes, adapting to moredemanding consumers, the opening of new markets andgreater competition.

Page 3: MEDIA KIT 2018

In these challenging times, the Yentzen Group has created aplatform for international communication in the three most spokenlanguages in our industry — English, Spanish and Mandarin.

Our goal is for readers to have access to all crucial news stories worldwide, every day.

Page 4: MEDIA KIT 2018

The site with the greatest reach in the global fresh

fruit and vegetable industry

Updated news in English,

Spanish and Mandarin

More than 70,000

subscribers

The most powerful platform in the industry worldwide

Page 5: MEDIA KIT 2018

To adapt to our clients needs, we provide all the tools needed to promote andposition your company in the global fresh fruit market.

Our services:

Choose a global strategy by hiring us for your integrated marketing needs.

Publication of press notes

Consulting services: marketing campaigns and market research

Branded content

Direct mailing to a targeted segment

Banner advertising in our portals and newsletters

Page 6: MEDIA KIT 2018

Marketing campaigns

We deliver a marketing-consultancy service, which involves creating strategies for positioning your product, or service, and graphic design pieces to promote your company through different communication channels.

Market research

This service consists of a complete study that involves brandingimage, benchmarking and analysis of perception and positioning,encompassing a local or global level of the fresh fruit industry. This ispossible thanks to the range of our media, which reach 187countries.

The result: Unique and valuable information for our customers thatcan be used as actionable advice in setting future marketing plansfor our clients.

Consulting services: marketing campaigns and market research

We offer an integrated service that includes:

Page 7: MEDIA KIT 2018

We offer the publication of client-generated press releases.

This service includes the review of the information by our journalists, and the client-approved article is published in the “Top Stories” section for the day.

Publication period: Indefinitely.

Publication of press releases

Price: US$1,000 per unit

Page 8: MEDIA KIT 2018

This service involves creating engaging sponsored content that pertains to subjects deeply connected to each brand marketer’s goals.

The goal is to attract and build a content-driven relationship with our audience, so that a particular action will take place, such as linking to a special page on a website, downloading a white paper, or simply informing readers about ways to sell more product in stores.

Branded content offers advertisers the opportunity to truly engage with consumers in an entirely new way.

It is a perfect complement to your brand campaign, because when a large branding effort is blended with properly targeted branded content, it is a recipe for advertiser messaging success.

This content is created through collaborating with our journalists and the client.

The publication of this article is on our 3 portals: www.portalfruticola.com, www.freshfruitportal.com y www.chinafruitportal.com.

Branded content

Price: US$1,800 per unit

Page 9: MEDIA KIT 2018

The mailing is a communication piece generated by the client, which is sent to a specific and targeted database.

We have a database of more than 70,000 subscribers worldwide, which can be segmented in numerous ways such as areas of interest, geography or job descriptions. This will reach the appropriate and precise target audience to promote your product or service.

Direct mailing to a targeted segment

RestrictionsThe customer must specify a keyword or subject of interest, to segment the database as the mailing is not distributed to the entire database.Mailing per month: 1 unit.

Price:US$1,100 per unit

Page 10: MEDIA KIT 2018

Today our advertising services are requested by numerous companies worldwide, because we have a vast and global reach that penetrates 187 countries through our portals and newsletters.

We work with an experienced and widely recognized team of professionals including agricultural and commercial engineers, who will carefully advise you on the program that will provide optimum results.

Banner advertising in our portals and newsletters

The following outlines specific information about our core banner offerings for every portal and newsletter.

Page 11: MEDIA KIT 2018

3,500,000+ PAGE VIEWS PER YEAR

TRAFFIC SOURCES

1%11% 20% 60%

(*) Visitors who typed the address directly into a browser.

(**) Visitors who enter the website through a search engine.

Referred from

another site

Social networks

Email Direct*

8%

Organic search (**)

Chile30%

Peru14%

Mexico10%

Colombia8%

Argentina8%

Spain 6%

Bolivia 4%

United States3%

Ecuador 3%

Costa Rica 2%

Guatemala 2%

Brazil1%

Venezuela1%

Paraguay1%

Others7%

75,000+ likes

300,000+ monthly visits40,000+ subscribers

1,500+ followers

2,400+ contacts

70,000+ followers

Page 12: MEDIA KIT 2018

(*) Visitors who typed the address directly into a browser.

(**) Visitors who enter the website through a search engine.

1% 2% 8% 11% 78%

Email Direct*

United States 40%

Rest of Europe 14%

Asia9%

Oceania 8%

Rest of Latin America

5%

United Kingdom4%

Canada 4%

South Africa3%

India3%

Chile3%

Netherlands3%

Mexico2%

Others2%

1,080,000+ PAGE VIEWS PER YEAR

TRAFFIC SOURCES

Referred from

another site

Social networks

Organic search (**)

24,000+ likes

8,600+ followers

90,000+ monthly visits20,000+ subscribers

160+ followers

Page 13: MEDIA KIT 2018

(*) Visitors who typed the address directly into a browser.

(**) Visitors who enter the website through a search engine.

1% 4% 6% 27% 62%

Social networks

EmailOrganic search (**)

Direct*Referred from another site

China83%

Chile4%

United States4%

Taiwan3%

Oceania3%

Others3%

+ 200,000 PAGE VIEWS PER YEAR

TRAFFIC SOURCES

22,000+ monthly visits10,000+ subscribers

More than 80,000 WeChatmonthly visits

Weibo: 2,100+ followers

WeChat: 27,000+ followers

Page 14: MEDIA KIT 2018

TOP1 TOP2 TOP1 TOP2

RGT9

RGT8

RGT7

RGT6

RGT5

RGT4

RGT3

RGT2

RGT1

RGT0

Position Size Chile

Mexico, Peru,

Colombia or

Argentina

Latam

USD MENSUAL

TOP1 728x90 1.790 990 3.490TOP2 300x100 1.190 650 2.350

CONT0 728x90 1.790 990 3.490CONT1 728x90 1.590 890 3.150CONT2 728x90 1.390 790 2.790CONT3 728x90 990 550 1.890CONT4 728x90 590 290 1.090RGT0 300x100 1.790 990 3.490RGT1 300x250 1.790 990 3.490

RGT2 300x250 1.590 890 3.290RGT3 300x250 1.490 790 2.850RGT4 300x250 1.290 690 2.490

RGT5 300x250 1.090 590 2.190RGT6 300x250 890 490 1.790RGT7 300x250 790 450 1.590RGT8 300x250 590 390 1.190RGT9 300x250 390 290 900

Page 15: MEDIA KIT 2018

Position Size Newsletter Top 5

USD MENSUAL

TOP1 370x75 2.290 1.328

TOP2 240x75 2.090 1.212

CONT0 370x75 2.100 1.218

CONT1 370x75 1.990 1.154

CONT2 370x75 1.600 -

CONT3 370x75 1.290 -

CONT4 370x75 990 -

CONT5 370x75 780 -

RGT0 196x100 2.090 1.212

RGT1 196x200 1.900 1.102

RGT2 196x200 1.700 986

RGT3 196x200 1.600 -

RGT4 196x200 1.450 -

RGT5 196x200 990 -

RGT6 196x200 850 -

RGT7 196x200 760 -

Page 16: MEDIA KIT 2018

Position Size USA/Canada

Europe orSouth

Hemisphere

All Freshfruit

portal

USD MENSUAL

TOP1 728x90 1.790 990 3.490

TOP2 300x100 1.190 650 2.350

CONT0 728x90 1.790 990 3.490

CONT1 728x90 1.590 890 3.150

CONT2 728x90 1.390 790 2.790

CONT3 728x90 990 550 1.890

CONT4 728x90 590 290 1.090

RGT0 300x100 1.790 990 3.490

RGT1 300x250 1.790 990 3.490

RGT2 300x250 1.590 890 3.290

RGT3 300x250 1.490 790 2.850

RGT4 300x250 1.290 690 2.490

RGT5 300x250 1.090 590 2.190

RGT6 300x250 890 490 1.790

RGT7 300x250 790 450 1.590

RGT8 300x250 590 390 1.190

RGT9 300x250 390 290 900

Page 17: MEDIA KIT 2018

Position Size Newsletter Saturday 7

USD MENSUAL

TOP1 370x75 2.290 1.328

TOP2 240x75 2.090 1.212

CONT0 370x75 2.100 1.218

CONT1 370x75 1.990 1.154

CONT2 370x75 1.600 -

CONT3 370x75 1.290 -

CONT4 370x75 990 -

CONT5 370x75 780 -

RGT0 196x100 2.090 1.212

RGT1 196x200 1.900 1.102

RGT2 196x200 1.700 986

RGT3 196x200 1.600 -

RGT4 196x200 1.450 -

RGT5 196x200 990 -

RGT6 196x200 850 -

RGT7 196x200 760 -

Page 18: MEDIA KIT 2018

TOP1 TOP2 TOP1 TOP2

Position Size China

USD MENSUAL

TOP1 728x90 1.500TOP2 300x100 1.050

CONT0 728x90 1.500CONT1 728x90 1.400CONT2 728x90 1.250

CONT3 728x90 750CONT4 728x90 550RGT0 300x100 1.500RGT1 300x250 1.500RGT2 300x250 1.400RGT3 300x250 1.300RGT4 300x250 1.100RGT5 300x250 950RGT6 300x250 750RGT7 300x250 700RGT8 300x250 550

RGT9 300x250 400

Page 19: MEDIA KIT 2018

Position Size Newsletter WeeklyDigest

USD MENSUAL

TOP1 370x75 1.600 950TOP2 240x75 1.550 850

CONT0 370x75 1.600 850CONT1 370x75 1.450 750CONT2 370x75 1.200 -CONT3 370x75 950 -CONT4 370x75 750 -CONT5 370x75 550 -RGT0 196x100 1.550 950RGT1 196x200 1.400 850RGT2 196x200 1.300 750RGT3 196x200 1.200 -

RGT4 196x200 1.100 -RGT5 196x200 750 -RGT6 196x200 650 -RGT7 196x200 550 -