media kit 2018
TRANSCRIPT
MEDIA KIT 2018
Technology is evolving rapidly and consumers are moving withit, bringing expectations for accurate, timely and engaginginformation in today’s news environment.
In the same way, the produce industry has beensignificantly shaped by these changes, adapting to moredemanding consumers, the opening of new markets andgreater competition.
In these challenging times, the Yentzen Group has created aplatform for international communication in the three most spokenlanguages in our industry — English, Spanish and Mandarin.
Our goal is for readers to have access to all crucial news stories worldwide, every day.
The site with the greatest reach in the global fresh
fruit and vegetable industry
Updated news in English,
Spanish and Mandarin
More than 70,000
subscribers
The most powerful platform in the industry worldwide
To adapt to our clients needs, we provide all the tools needed to promote andposition your company in the global fresh fruit market.
Our services:
Choose a global strategy by hiring us for your integrated marketing needs.
Publication of press notes
Consulting services: marketing campaigns and market research
Branded content
Direct mailing to a targeted segment
Banner advertising in our portals and newsletters
Marketing campaigns
We deliver a marketing-consultancy service, which involves creating strategies for positioning your product, or service, and graphic design pieces to promote your company through different communication channels.
Market research
This service consists of a complete study that involves brandingimage, benchmarking and analysis of perception and positioning,encompassing a local or global level of the fresh fruit industry. This ispossible thanks to the range of our media, which reach 187countries.
The result: Unique and valuable information for our customers thatcan be used as actionable advice in setting future marketing plansfor our clients.
Consulting services: marketing campaigns and market research
We offer an integrated service that includes:
We offer the publication of client-generated press releases.
This service includes the review of the information by our journalists, and the client-approved article is published in the “Top Stories” section for the day.
Publication period: Indefinitely.
Publication of press releases
Price: US$1,000 per unit
This service involves creating engaging sponsored content that pertains to subjects deeply connected to each brand marketer’s goals.
The goal is to attract and build a content-driven relationship with our audience, so that a particular action will take place, such as linking to a special page on a website, downloading a white paper, or simply informing readers about ways to sell more product in stores.
Branded content offers advertisers the opportunity to truly engage with consumers in an entirely new way.
It is a perfect complement to your brand campaign, because when a large branding effort is blended with properly targeted branded content, it is a recipe for advertiser messaging success.
This content is created through collaborating with our journalists and the client.
The publication of this article is on our 3 portals: www.portalfruticola.com, www.freshfruitportal.com y www.chinafruitportal.com.
Branded content
Price: US$1,800 per unit
The mailing is a communication piece generated by the client, which is sent to a specific and targeted database.
We have a database of more than 70,000 subscribers worldwide, which can be segmented in numerous ways such as areas of interest, geography or job descriptions. This will reach the appropriate and precise target audience to promote your product or service.
Direct mailing to a targeted segment
RestrictionsThe customer must specify a keyword or subject of interest, to segment the database as the mailing is not distributed to the entire database.Mailing per month: 1 unit.
Price:US$1,100 per unit
Today our advertising services are requested by numerous companies worldwide, because we have a vast and global reach that penetrates 187 countries through our portals and newsletters.
We work with an experienced and widely recognized team of professionals including agricultural and commercial engineers, who will carefully advise you on the program that will provide optimum results.
Banner advertising in our portals and newsletters
The following outlines specific information about our core banner offerings for every portal and newsletter.
3,500,000+ PAGE VIEWS PER YEAR
TRAFFIC SOURCES
1%11% 20% 60%
(*) Visitors who typed the address directly into a browser.
(**) Visitors who enter the website through a search engine.
Referred from
another site
Social networks
Email Direct*
8%
Organic search (**)
Chile30%
Peru14%
Mexico10%
Colombia8%
Argentina8%
Spain 6%
Bolivia 4%
United States3%
Ecuador 3%
Costa Rica 2%
Guatemala 2%
Brazil1%
Venezuela1%
Paraguay1%
Others7%
75,000+ likes
300,000+ monthly visits40,000+ subscribers
1,500+ followers
2,400+ contacts
70,000+ followers
(*) Visitors who typed the address directly into a browser.
(**) Visitors who enter the website through a search engine.
1% 2% 8% 11% 78%
Email Direct*
United States 40%
Rest of Europe 14%
Asia9%
Oceania 8%
Rest of Latin America
5%
United Kingdom4%
Canada 4%
South Africa3%
India3%
Chile3%
Netherlands3%
Mexico2%
Others2%
1,080,000+ PAGE VIEWS PER YEAR
TRAFFIC SOURCES
Referred from
another site
Social networks
Organic search (**)
24,000+ likes
8,600+ followers
90,000+ monthly visits20,000+ subscribers
160+ followers
(*) Visitors who typed the address directly into a browser.
(**) Visitors who enter the website through a search engine.
1% 4% 6% 27% 62%
Social networks
EmailOrganic search (**)
Direct*Referred from another site
China83%
Chile4%
United States4%
Taiwan3%
Oceania3%
Others3%
+ 200,000 PAGE VIEWS PER YEAR
TRAFFIC SOURCES
22,000+ monthly visits10,000+ subscribers
More than 80,000 WeChatmonthly visits
Weibo: 2,100+ followers
WeChat: 27,000+ followers
TOP1 TOP2 TOP1 TOP2
RGT9
RGT8
RGT7
RGT6
RGT5
RGT4
RGT3
RGT2
RGT1
RGT0
Position Size Chile
Mexico, Peru,
Colombia or
Argentina
Latam
USD MENSUAL
TOP1 728x90 1.790 990 3.490TOP2 300x100 1.190 650 2.350
CONT0 728x90 1.790 990 3.490CONT1 728x90 1.590 890 3.150CONT2 728x90 1.390 790 2.790CONT3 728x90 990 550 1.890CONT4 728x90 590 290 1.090RGT0 300x100 1.790 990 3.490RGT1 300x250 1.790 990 3.490
RGT2 300x250 1.590 890 3.290RGT3 300x250 1.490 790 2.850RGT4 300x250 1.290 690 2.490
RGT5 300x250 1.090 590 2.190RGT6 300x250 890 490 1.790RGT7 300x250 790 450 1.590RGT8 300x250 590 390 1.190RGT9 300x250 390 290 900
Position Size Newsletter Top 5
USD MENSUAL
TOP1 370x75 2.290 1.328
TOP2 240x75 2.090 1.212
CONT0 370x75 2.100 1.218
CONT1 370x75 1.990 1.154
CONT2 370x75 1.600 -
CONT3 370x75 1.290 -
CONT4 370x75 990 -
CONT5 370x75 780 -
RGT0 196x100 2.090 1.212
RGT1 196x200 1.900 1.102
RGT2 196x200 1.700 986
RGT3 196x200 1.600 -
RGT4 196x200 1.450 -
RGT5 196x200 990 -
RGT6 196x200 850 -
RGT7 196x200 760 -
Position Size USA/Canada
Europe orSouth
Hemisphere
All Freshfruit
portal
USD MENSUAL
TOP1 728x90 1.790 990 3.490
TOP2 300x100 1.190 650 2.350
CONT0 728x90 1.790 990 3.490
CONT1 728x90 1.590 890 3.150
CONT2 728x90 1.390 790 2.790
CONT3 728x90 990 550 1.890
CONT4 728x90 590 290 1.090
RGT0 300x100 1.790 990 3.490
RGT1 300x250 1.790 990 3.490
RGT2 300x250 1.590 890 3.290
RGT3 300x250 1.490 790 2.850
RGT4 300x250 1.290 690 2.490
RGT5 300x250 1.090 590 2.190
RGT6 300x250 890 490 1.790
RGT7 300x250 790 450 1.590
RGT8 300x250 590 390 1.190
RGT9 300x250 390 290 900
Position Size Newsletter Saturday 7
USD MENSUAL
TOP1 370x75 2.290 1.328
TOP2 240x75 2.090 1.212
CONT0 370x75 2.100 1.218
CONT1 370x75 1.990 1.154
CONT2 370x75 1.600 -
CONT3 370x75 1.290 -
CONT4 370x75 990 -
CONT5 370x75 780 -
RGT0 196x100 2.090 1.212
RGT1 196x200 1.900 1.102
RGT2 196x200 1.700 986
RGT3 196x200 1.600 -
RGT4 196x200 1.450 -
RGT5 196x200 990 -
RGT6 196x200 850 -
RGT7 196x200 760 -
TOP1 TOP2 TOP1 TOP2
Position Size China
USD MENSUAL
TOP1 728x90 1.500TOP2 300x100 1.050
CONT0 728x90 1.500CONT1 728x90 1.400CONT2 728x90 1.250
CONT3 728x90 750CONT4 728x90 550RGT0 300x100 1.500RGT1 300x250 1.500RGT2 300x250 1.400RGT3 300x250 1.300RGT4 300x250 1.100RGT5 300x250 950RGT6 300x250 750RGT7 300x250 700RGT8 300x250 550
RGT9 300x250 400
Position Size Newsletter WeeklyDigest
USD MENSUAL
TOP1 370x75 1.600 950TOP2 240x75 1.550 850
CONT0 370x75 1.600 850CONT1 370x75 1.450 750CONT2 370x75 1.200 -CONT3 370x75 950 -CONT4 370x75 750 -CONT5 370x75 550 -RGT0 196x100 1.550 950RGT1 196x200 1.400 850RGT2 196x200 1.300 750RGT3 196x200 1.200 -
RGT4 196x200 1.100 -RGT5 196x200 750 -RGT6 196x200 650 -RGT7 196x200 550 -
Encomenderos 161 oficce 2-BLas Condes. Santiago, [email protected]