media-information 2018 - elektronik informationen · media. numerous links in print media guide the...

Media-Information 2018Nr. 49 valid from 1.1.2018

Print run

2018

31,000 copies

Media-Information 2018

JAHRE

2

Brief Characteristics

Brief Characteristics

elektronik informationen stands for strictly technology-oriented topic selection as well as conveying the content in a competent and effi cient way that is oriented on user value. Edited in a cross-media fashion, elektronik informationen presents innovations and background info on major trends in electronics while displaying applications from industry plus the automotive and medical fi elds. Online and print content are naturally linked across media. Numerous links in print media guide the reader to further information and supplementary offers at www.elektronik-informationen.de. The elektronik informationen magazine and the elektronik-informationen.de website support engineers as a specialist media in the effi cient development and integration of electronic products in industrial environments.

All editorials carry a webcode, to link your potential customers directely to your homepage or to the product´s page espectively.

Headquarters AT-Fachverlag GmbH:Editorial Department

Matthias Laasch, PhD (Editor-in-Chief)E-Mail: [email protected]

Dipl.-Ing. Hubert DarchingerE-Mail: [email protected]

Sylvia Rathgeber, PhDE-Mail: [email protected]

AT-Fachverlag GmbHRobert-Koch-Straße 1, 82152 PlaneggPhone: +49 89 5488429-0Fax: +49 89 5488429-9

Advertising Department

Norbert Schöne (Advertising director)Phone +49 711 95 29 [email protected]

Ute Fauck-Belz (Media manager)Phone +49 711 95 29 [email protected]

The AT-Fachverlag GmbH is a company ofHolzmann Medien GmbH & Co. KG

Advertising Department

3

Editorial Calendar

Issue Dates Topics(Subject to Change)

EventsTrade Fairs

1January

Date of publication: 17 Jan 2018Advertising Deadline: 14 Dec 2017Editorial Deadline: 27 Nov 2017

• Power Supplies: Transformers, UPS, Accumulators• Power Electronics• Analog & Mixed-Signal• Sensor Technology• Quartz Crystals and Oscillators• Industrial Electronics & Automation

DesignCon (Expo) Santa Clara, CA, USAJan 30th–Feb 1st 2018Photonics West (Expo) San Francisco, CA, USAJan 30th–Feb 1st 2018

Special IssueElectro- Mechanics & Electronics Packaging

Date of publication: 02 Feb 2018Advertising Deadline: 12 Jan 2018Editorial Deadline: 04 Dec 2017

elektronik informationen extra Electro-Mechanics & Electronics PackagingConnectors, Cables, Switches, Pushbottons, Cases, Enclosures, Cabinets, Relays, Thermal Management, etc

Details on page 4

2February

Date of publication: 23 Feb 2018Advertising Deadline: 02 Feb 2018Editorial Deadline: 08 Jan 2018

Trade Fair Issue Embedded World + Light & Building• Embedded Engineering• Microcontrollers & Microprocessors• Development Tools (Hardware & Software)• Test & Measurement• RF & Wireless• Optoelectronics, LED Technology & LED Lighting

EMV, DuesseldorfFeb 20th–Feb 22nd 2018Embedded World, NurembergFeb 27th–Mar 1st 2018

The Topics:

Connectors

Cables

Switches

Pushbuttons

Cases

Enclosures

Cabinets

Relays

Thermal Management

4

Date of Publication: 02 Feb 2018Advertising Deadline: 12 Jan 2018Editorial Deadline: 04 Dec 2017

Circulation:18,000 Copies

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Advertisement rates

ad sizes 1/1 Junior 1/2 1/3 1/4 1/8

b/w 4,680.- 2,630.- 2,340.- 1,560.- 1,170.- 585.-

4 colours 5,680.- 3,530.- 3,240.- 2,460.- 1,920.- 1,185.-

ELECTrO-MECHANICS & ELECTrONICS PACKAGING

elektronik informationen extra

The Topics:

Connectors

Cables

Switches

Pushbuttons

Cases

Enclosures

Cabinets

Relays

Thermal Management

ELECTrO-MECHANICS & ELECTrONICS PACKAGING

5


EventsTrade Fairs

3March

Date of publication: 21 Mar 2018Advertising Deadline: 26 Feb 2018Editorial Deadline: 05 Feb 2018

• Automotive Electronics• Power Management• Analog & Mixed-Signal• Programmable Logic Devices• Medical Electronics• Passive Components

Light & Building, FrankfurtMar 18th–Mar 23rd 2018

4April

Date of publication: 18 Apr 2018Advertising Deadline: 26 Mar 2018Editorial Deadline: 05 Mar 2018

Trade Fair Issue Hanover Fair• Industrial Electronics & Automation• Power Supplies• Industrial PCs• Displays, Human-Machine-Interfaces • Electro-Mechanics, Mechatronics• Communication ICs

Medtec, Stuttgart Apr 17th–Apr 19th 2018 Hanover Fair, HanoverApr 23rd–Apr 27th 2018Control, StuttgartApr 24th–Apr 27th 2018

Special Issuesmart engineeringOpto • Display • Lighting

Date of publication: 09 May 2018Advertising Deadline: 17 Apr 2018Editorial Deadline: 26 Mar 2018

smart engineering Opto • Displays • LightingSolid-State Lighting, LED Components & LED Modules, LED Controls, LED Lighting, Thermal Management, Optical Sensors, Fiber Optics, Optoelectronics, Optical & LED Metrology, Display Technology

Details on page 6

Optatec, FrankfurtMay 15th–May 17th 2018

5May

Date of publication: 30 May 2018Advertising Deadline: 07 May 2018Editorial Deadline: 16 Apr 2018

Trade Fair Issue PCIM + SMT Hybrid Packaging• Power Electronics• Power Management• Embedded Engineering• Development Tools (Hardware & Software)• Microcontrollers & Microprocessors• Quartz Crystals and Oscillators

PCIM / SMT Hybrid PackagingNurembergJun 5th–Jun 7th 2018

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Date of Publication: 09 May 2018Advertising Deadline: 17 Apr 2018Editorial Deadline: 26 Mar 2018


Advertisement rates

ad sizes 1/1 Junior 1/2 1/3 1/4 1/8

b/w 4,680.- 2,630.- 2,340.- 1,560.- 1,170.- 585.-

4 colours 5,680.- 3,530.- 3,240.- 2,460.- 1,920.- 1,185.-

Circulation:18,000 CopiesCirculation:18,000 CopiesCirculation:18,000 Copies

smart engineering SPECIAL ISSUE – POWERED BYelektronik informationen Opto • Display • Lighting

The Topics:

Solid State Lighting

LED Components & LED Modules

LED Controls

LED Lighting

Thermal Management

Optical Sensors

Fiber Optics

Optoelectronics

Optical & LED Metrology

Display Technology

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EventsTrade Fairs

6June

Date of publication: 20 Jun 2018Advertising Deadline: 29 May 2018Editorial Deadline: 07 May 2018

Trade Fair Issue Sensor + Test• Test & Measurement• Sensor Technology• Analog & Mixed-Signal• Programmable Logic Devices• Optoelectronics, LED Technology & LED Lighting• Automotive Electronics

SENSOr + TEST, NurembergJun 26th–Jun 28th 2018

7July

Date of publication: 11 Jul 2018Advertising Deadline: 20 Jun 2018Editorial Deadline: 28 May 2018

• Medical Electronics• Microcontrollers & Microprocessors• Power Management• Test & Measurement • Electro-Mechanics & Electronics Packaging• Passive Components

8August

Date of publication: 01 Aug 2018Advertising Deadline: 11 Jul 2018Editorial Deadline: 18 Jun 2018

• Distributors 2018 • Power Supplies • Power Electronics• RF & Wireless • Displays• Industrial Electronics & Automation

9September ANNIVErSArYEDITION

Date of publication: 05 Sep 2018Advertising Deadline: 14 Aug 2018Editorial Deadline: 23 Jul 2018

• Anniversary: The Future of Electronics Engineering• Electronic Components • Modules & Systems• Power Supplies• Electro-Mechanics• Test & Measurement• Development Tools (Hardware & Software)

8

Date of Publication: 17 Oct 2018Advertising Deadline: 26 Sep 2018Editorial Deadline: 03 Sep 2018


Advertisement rates

ad sizes 1/1 Junior 1/2 1/3 1/4 1/8

b/w 4,680.- 2,630.- 2,340.- 1,560.- 1,170.- 585.-

4 colours 5,680.- 3,530.- 3,240.- 2,460.- 1,920.- 1,185.-

SPECIAL ISSUE – POWERED BY

Advertising Deadline:

elektronik informationen

The Topics:

Power Supplies

UPS

Laboratory Power Supplies

AC/DC & DC/DC Converters

Power Semiconductors

Power Modules

Digital Power

Overload & Surge Protection

Thermal Management

Akkus & Ladetechnik

Accumulators & Charging Technology

Double-Layer Capacitors (Ultracaps, Supercaps, Goldcaps)

Energy Harvesting

smart engineering Power Supply & Power Management


EventsTrade Fairs

10 October

Date of publication: 01 Oct 2018Advertising Deadline: 05 Sep 2018Editorial Deadline: 13 Aug 2018

• Industrial Electronics & Automation• Microcontrollers & Microprocessors• Communication ICs• RF & Wireless• Automotive Electronics • Optoelectronics, LED Technology & LED Lighting

Special Issuesmart engineeringPower Supply & Power Manage-ment

Date of publication: 17 Oct 2018Advertising Deadline: 26 Sep 2018Editorial Deadline: 03 Sep 2018

smart engineeringPower Supply & Power ManagementPower Supplies, UPS, Laboratory Power Supplies, AC/DC & DC/DC Converters, Power Semiconductors, Power Modules, Digital Power, Overload & Surge Protection, Thermal Management, Accumulators & Charging Technology, Battery Management, Double-Layer Capacitors (Ultracaps, Supercaps, Goldcaps), Energy Harvesting

Details on page 8

11 November

Date of publication: 07 Nov 2018Advertising Deadline: 12 Oct 2018Editorial Deadline: 24 Sep 2018

Trade Fair Issue electronica• Automotive Electronics• Semiconductor Components• Passive Components• Electro-Mechanics• Sensor Technology• Test & Measurement• Embedded Engineering• Medical Electronics

Vision, StuttgartNov 6th–Nov 8th 2018COMPAMED, DuesseldorfNov 12th–Nov 15th 2018electronica, MunichNov 13th–Nov 16th 2018SPS IPC DrIVES, NurembergNov 27th–Nov 29th 2018

12 December

Date of publication: 12 Dec 2018Advertising Deadline: 21 Nov 2018Editorial Deadline: 29 Oct 2018

Postscript: electronica + SPS IPC DrIVES• Industrial Electronics & Automation• Embedded Computers, Displays• Power Management• Test & Measurement• Programmable Logic Devices• Development Tools (Hardware & Software)

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EventsTrade Fairs

1Januay 2019

Date of publication: 23 Jan 2019Advertising Deadline: 19 Dec 2018Editorial Deadline: 26 Nov 2018

• Power Supplies: Transformers, UPS, Accumulators• Power Electronics • Optoelectronics & LED Technology• Sensor Technology• Quartz Crystals & Oscillators• Medical Electronics

2February 2019

Date of publication: 20 Feb 2019Advertising Deadline: 30 Jan 2019Editorial Deadline: 17 Dec 2018

Trade Fair Issue Embedded World + EMV• Embedded Engineering• Microcontrollers & Microprocessors• Displays• Test & Measurement• Development Tools (Hardware & Software)• RF & Wireless

Embedded World, NurembergProbably End of February 2019

3March 2019

Date of publication: 13 Mar 2019Advertising Deadline: 20 Feb 2019Editorial Deadline: 28 Jan 2019

Trade Fair Issue Hanover Fair• Industrial Electronics & Automation• Power Supplies• Industrial PCs• Displays, Human Machine Interfaces• Electromechanics, Mechatronics• Communication ICs

4April 2019

Date of publication: 17 Apr 2019Advertising Deadline: 27 Mar 2019Editorial Deadline: 04 Mar 2019

• Automotive Electronics• Passive Components• EMI, Electronic Packaging & Enclosures• Analog & Mixed-Signal• Programmable Logic Devices• Medical Components

Hanover Fair, HanoverApr 1st–Apr 5th 2019

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ad size width x height in mm b/w 2 colours 3 colours 4 colours

1/1 page 185 x 264 5,800.– € 6,200.– € 6,600.– € 7,000.– €

3/4 page 136 x 264 or 185 x 197 4,350.– € 4,750.– € 5,150.– € 5,500.– €

2/3 page 120 x 264 or 185 x 175 3,870.– € 4,270.– € 4,670.– € 5,070.– €

Junior Page 137 x 190 3,260.– € 3,660.– € 4,060.– € 4,460.– €

1/2 page 90 x 264 or 185 x 130 2,900.– € 3,300.– € 3,700.– € 4,100.– €

1/3 page 58 x 264 or 185 x 88 1,935.– € 2,285.– € 2,635.– € 2,985.– €

1/4 page 90 x 130 or 43 x 264 or 184 x 63 1,450.– € 1,800.– € 2,150.– € 2,500.– €

1/8 page 90 x 63 or 43 x 130 or 184 x 30 725.– € 975.– € 1,225.– € 1,475.– €

Coverflap on request 9,230.– €

Front cover on request 8,700.– €

Inside Cover page 184 x 264 7,580.– €

Back Cover 184 x 264 7,580.– €

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Advertisement rates

Colour charges for adsStandard colours, each

Special colours, each

1/2 page to 2/1 page1/4 page to 1/3 page1/8 page and smaller

all sizes

€ 400.- € 350.- € 250.-

€ 800.-

Discounts (for advertisements within 12 months) Series Discount Quantity Discount

3 insertions 5% 6 insertions 10% 12 insertions 15%

1 page 5%3 pages 10%5 pages 15%8 pages 20%

audited

1/2 page verticalwidth 90 mmheight 264 mm

1/2 page horizontalwidth 185 mmheight 130 mm

1/1 pagewidth 185 mmheight 264 mm

Junior Page width 135 mmheight 190 mm








1/8 page width 90 mmheight 63 mm

Advertisement sizes




Junior Pagewidth 148 mmheight 208 mm







type area sizes bleed sizes

BLEED ADS: all text must be at least 10 mm inside the maximum width and height of any bleed ad.

Allow additional 3 mm trim per bleed edge and trim marks

2-columns2-columns 2-columns2-columns 2-columns

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audited

Advertisement ratesPrinting specifications

Overall Size

A4, 210 mm wide x 297 mm high

Printing Area

184 mm wide x 264 mm high4 columns, each 43 mm wide3 columns, each 58 mm wide

Printing Specifications

For printing we need a print-optimized pdf-file.

Resolution: 300 dpi (CMYK)

File please send to: [email protected]

Contact: Norbert Schöne (Anzeigenleitung) Telefon +49 711 95 29 51-20 [email protected]

Ute Fauck-Belz (Media-/Auftragsmanagement)

Telefon +49 711 95 29 51-24 [email protected]

Bound-In Inserts

2 pages (1 sheet)216 mm wide x 305 mm high

4 pages (double sheet, folded)432 mm wide x 305 mm highPlease send inserts in the size stated above, not trimmed, but folded

€ 6,240.-

€ 8,180.-

Loose Inserts

max. size 205 mm wide x 292 mm highWeight up to 25 gWeight up to 35 gWeight up to 45 g

€ 6,760.-€ 7,435.-€ 8,112.-

Classified Ads4 columns, each 43 mm wideJob offer advertisement € 5,20/mmJob wanted advertisement € 2,60/mm

Circulation auditedauditedaudited

Circulation by Number of Employees

Percent Copies

1 -10 -20 -50 -

100 -200 -500 -

1000 +

9 employees19 employees49 employees99 employees

199 employees499 employees999 employees

more employeesNot specified

10.38.89.78.65.54.83.19.8

39.4

3,1712,7102,9872,6481,6941,478

9553,018

12,130

Total 100.0 30,791

Circulation by Business Position

Percent Copies

Owners & Chief ExecutivesCommercial ManagersChief Engineers, Technical DirectorsHeads of Department (Engineering)Project Heads & Development EngineersSales and Marketing EngineersNot specified

28.13.25.29.3

15.22.6

36.4

8,652985

1,6012,8644,680

80111,208

Multiple mentions 100.0 30,791

elektronik informationen is audited by:

Audit statements are a strict independent verification of printing, distribution and circulation claims of a magazine.

Average copies July 1st 2016 up June 31st 2017

Print run: 31,300 copies

Distribution: 30,791 copies

Geographical Distribution:

Federal Republic of GermanyAbroad

30,408 copies (98.8 %) 383 copies ( 1.2 %)

14

15

Circulation audited

Circulation by Business & Industry

Category of recipient Percent of total Qualified copies

Chemical and petrochemicalMechanical engineeringMetal production and developmentMilitary electronicsOffice/IT equipment and data processingElectrical engineeringElectronic components and systemsCommunication engineeringConsumer electronicsMedical electronics engineeringTest & MeasurementPrecision engineering & opticsAutomotive constructionAircraft & airspace industriesEnergy and water supplyDistribution of Electronic ProductsResearch and DevelopmentEngineering offices, laboratoriesOther industrial sectors, addedUnknown sectorsMiscellaneous Rounding Difference

0.68.20.60.73.6

28.88.74.51.02.46.32.12.21.00.72.81.46.68.39.00.5

1842,538

194204

1,1058,8732,6661,397

297739

1,946653679319206850424

2,0332,5542,786

1440

Total 100.0 30,791

Website

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Super BannerThe Super Banner is positioned above the actual Website. It is the larger version of the Fullsize Banner.Size: 728 x 90 Pixel up to max. 50 kB File types: .SWF, GIF, .FLA and Windows Fonts (.TTF)

FullAdThis is the most widely used variant on the Internet. Practically every commercial website offers this format.Size: 468 x 60 Pixel up to 20 kBFile types: .SWF, GIF, .FLA, and Windows Scripts (.TTF)

SkyscraperSkyscrapers are an eyecatcher for visitors to the page. Advertise sky-high with a similarly impressive effect as print advertising! Size: 160 x 600 Pixel up to max. 50 kB File types: .SWF, GIF, .FLA and Windows Scripts (.TTF)

WallpaperPositioned around the top right hand corner of the page and is a combination ofthe Super Banner and Skyscraper.Size: 728 x 90 Pixel (top) und 120 x 600 or 160 x 600 Pixel (right) up to bis max. 100 kB File types: .SWF, GIF, .FLA and Windows Scripts (.TTF)

Medium rectangle/Content AdSimilarly to island advertisements in print media, Rectangles are positioneddirectly in the editorial area of the website. This increases the users‘ awareness and improves response rates.Size: 300 x 250 Pixel up to max. 50 KBFile types: .SWF, GIF, .FLA and Windows Scripts (.TTF)

WebsiteOnline advertisements

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Positions

The above banner formats can be positioned on the Front Page or in a TopicChannel (e.g. components) or in a Product Category such as „PowerManagement ICs“ in the Components Topic Channel or „Oscilloscopes in the „Measurement Topic Channel“.

Cost per thousand ad impressions in rotation

Size Cost/1,000 plus VAT.

Super Banner € 200.-

Expandable Super Banner € 240.-

FullAd € 150,-

Skyscraper € 200.-

Expandable Skyscraper € 240.-

Rectangle € 160.-

Medium Rectangle/Content AD € 200.-

Banderole AD € 240.-

Billboard € 275.-

Wallpaper € 400.-

Exklusiv-Sponsoring Product Categories

Only on request and subject to availability. For example, you can sponsor the Powermanagement-ICs“ Product Category in the Measurement Topic ChannelThe Exclusive-Sponsoring Package consists of Superbanner-, Rectangle or Boombox and Skyscraper or Wallpaper. For the contractual period, the package is exclusive (not in rotation) and no further banners will be placed in the sponsored product category.

Price per month (without rotation) Euro 2,500.- plus VAT

WebsiteOnline advertisements

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Super Banner Dimensions 728 x 90 Pixel Expandable Super BannerDimensions 728 x 250 Pixel

Skyscraper 160 x 600 Pixel Expandable Skyscraper420 x 600 Pixel

Medium rectangleDimensions 300 x 250 Pixel

Super Banner

MediumRectangle

Skys

cape

r

Skys

cape

r

Billboard 940 x 250 Pixel

FireplaceAd

BanderoleAD

BanderoleAd 770 x 250 Pixel

.

PopUnder 400 x 300 PixelPopUp 200 x 300 Pixel

.

Super Banner

Skys

cape

r

MediumRectangle

TandemAd/TripleAd

A combination of a LayerAd, Superbanner, Skyscraper or Medium Rectangle.

Wallpaper

A combination of Super Banner and Skyscraper.

LayerAd

LayerAd 400 x 400 Pixel

Skys

cape

r

MediumRectangle LayerAd

Billboard

WebsiteLead Generation

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www.elektronik-informationen.de offers the facility to place many sizes of White papers,Webcasts, Videoclips, technical articles accessible only to an exclusive circleof registered readers who have agreed to transmission of their contact detailsto the originators of the called-up documents.

White papers (as defi ned by Wikipedia)„White paper“ has come to refer to documents used by businesses as amarketing or sales tool. For example, many White papers today advertise the benefi ts of particular technologies and products.

These types of White papers are almost always marketing communicationsdocuments designed to promote a specifi c company‘s solutions or products.As a marketing tool, these papers will highlight information favourable to the company authorizing or sponsoring the paper. Such White papers are oftenused to generate sales leads, establish thought leadership, make a businesscase, or to educate customers.

These are three types of commercial White papers: • Business-benefi ts: Makes a business case for a certain technology or methodology • Technical: Describes how a certain technology works • Hybrid: Combines high-level business benefi ts with technical details in a single document

Prices for accepting and placing registration-required articles according to work involved on request.

Price per transmitted address / lead Euro 40.- plus VAT.

Newsletter

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Frequency: 2 times per week (Tuesday and Thursday)Circulation: approx. 5,500 (August 2017)Circulation breakdown: analogous to print- see page 13-14Advertising closing date: one day before printing date

Skyscraper Maximum 2 per Newsletter. 160 x 600 Pixel up to 50 kB including link to your web page or a URL specifi ed by you.

Cost per Newsletter € 500.- plus VAT.

FullAdMaximum 1 Banner per category - 468 x 60 Pixel up to 25 kB including link to your web page or a URL specifi ed by you. Positioned directly above sponsored category.

Cost per Newsletter/Week € 400.- plus VAT.

Text AdMaximum 65 characters headline + max. 250 characters text plus one image(205 pixel wide) including link to your web page or a URL specifi ed by you. Maximum 1 advertisement per category.

Cost per Newsletter/Week € 600.- plus VAT.

Wilhelm-Pfi tzer-Straße 28 | 70736 Fellbach |Telephone +49 711 952951-0 | Fax +49 711 952951-99 | www.at-fachverlag.deThe AT-Fachverlag GmbH is a company of the Holzmann Medien GmbH & Co. KG

Advertising director:Norbert SchönePhone +49 711 95 29 51-20Fax +49 711 95 29 [email protected]

Editor-in-ChiefMatthias Laasch, PhDPhone +49 89 5 48 84 29-1Fax +49 89 5 48 84 [email protected]

EditorSylvia rathgeber, PhDPhone +49 89 5 48 84 29-2Fax +49 89 5 48 84 [email protected]

EditorHubert DarchingerPhone +49 89 5 48 84 29-3Fax +49 89 5 48 84 [email protected]

Media manager:Ute Fauck-BelzPhone +49 711 95 29 51-24Fax +49 711 95 29 [email protected]

Your contact persons

media-information 2018 - elektronik informationen · media. numerous links in print media guide the...

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