media growth 2014 - trends and benchmarks from the 4th annual media growth survey

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Media Growth Study 2014 (4th edition)

Stefan.Tornquist @EconsultancyVP Research, US


Evolving Marketing Organizations

339 …respondents from media, information, marketing, and technology


The Media Growth Study

15interviews and…

1,200open responses


The Media Growth Study

80%…in the C-suite or Board level


Growth Drivers

Investing in new IP/software/technologies

Hiring new key management/employees

Entering new vertical markets

Expansion into new geographic markets

Making an acquisition

Expansion of market share within existing markets

Launching new products/services

0% 20% 40% 60% 80%

11%

21%

22%

29%

37%

57%

61%

27%

33%

27%

32%

38%

64%

71%

20142013

Launching new products/servicesExpansion of market share within

existing marketsMaking an acquisition

Expansion into new geographic markets

Entering new vertical markets

Hiring new key management/employees

Investing in new IP/software/technologies

71%61%64%

58%38%37%

32%29%

27%22%

33%21%

27%11%

2014

2013


The New Normal: Efficient Innovation

51%…say “Our top selling product in 2017 hasn’t been invented yet.”


Systemic Barriers to Growth

Govern-ment pol-icy/legis-

lation

Competi-tion from smaller compa-

nies with digitally-based models

Move from off-

line to on-line con-

tent

Innovation from tradi-

tional competi-

tors

Competi-tion from free/low cost al-

ternatives to your

product/s

Entry of new

competi-tors

0% 10% 20% 30% 40% 50%

17%

16%

33%

34%

35%

42%

21%

23%

33%

37%

43%

43%

2014

2013

Entry of new competitors

Competition from free/low cost alternatives to your products

Innovation from traditional competitors

Move from offline to online content

Competition from smaller companies with digitally-based models

Government policy/legislation

43%42%

43%35%

37%

34%33%

33%

23%

16%21%

17%

2014

2013


Acquisitions

<$10MM $10-$50MM $50-$250MM >$250MM

27%

57%

72%78%

19%

42%

70%

83%

2013 2014

27%19%

57%

42%

72% 70%78%

83%

20142013

<$10MM $10-$50MM $50-$250MM >$250MM


Why They’re Buying

Add key senior leadership

Enter a new vertical

Consolidate your market

Enter a new geographic region

Add a new IP/technology

Profitability growth

Enhance current product services

Revenue growth

13%

18%

19%

21%

24%

38%

52%

54%Revenue growth

Enhance current products/services

Profitability growth

Add new IP/technology

Enter a new geographic region

Consolidate your market

Enter a new vertical

Add key senior leadership

54%

52%

38%

24%

21%

19%

18%

13%


What Kills New Product Launches

Other (please specify)

Internal politics

Insufficient evaluation period

Insufficient investment into skills/training

Insufficient investment in technology development or purchase

Insufficient investment in user experience

Unreasonable expectations early in development cycle

8%

19%

25%

29%

41%

44%

53%Unreasonable expectations early in development cycle

Insufficient investment in user experience

Insufficient investment in tech development/purchase

Insufficient investment into skills/training

Insufficient evaluation period

Internal politics

Other

53%

44%

41%

29%

25%

19%

8%


What’s Inspiring CEOs?

Most cited media in the survey – full list in the report


@marketingStefanStefan.Tornquist @EconsultancyVP Research, US

Thank You

media growth 2014 - trends and benchmarks from the 4th annual media growth survey

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