instagram community size and growth benchmarks – march 2016
TRANSCRIPT
Report Period: March 1 - March 31, 2016
Instagram Community Size and Growth Benchmarks - MarchAn Instagram report on the number of fans and the growth rate of those fans across 61 brands in 7 industries, including Luxury Fashion, Soft Drinks, State Tourism, Luxury Autos, Children’s Hospitals, Consumer Electronics, and Snack Foods.
SummaryThis report delivers a broad view of Instagram community sizes and growth rates across 7 industries and 61 brands. Highlights
❖ Growth rates for all of the industries hover between 5-7%, with snack foods being the only exception at nearly 11%.
❖ Average posting volumes range from 4 per month in the snack food industry to as high as 62 in luxury fashion.
❖ The industry average Instagram page fan count ranges from around 6,200 in children’s hospitals, to over 7 million in the luxury fashion category.
Report Period: March 2016
Fan Count HighlightsAn overview of the largest and smallest brands in each industry, as well as the average.
Industry High Low Average
Luxury Fashion Chanel11,232,571
Calvin Klein4,279,077 7,571,355
Soft Drinks Coca-Cola1,148,469
Sprite167,797 446,215
State Tourism Pure Michigan353,249
I LOVE NEW YORK23,949 119,195
Luxury Auto Mercedes-Benz4,914,674
The Lincoln Motor Company65,239 1,307,751
Children’s Hospitals Boston Children’s Hospital11,742
Dayton Children’s1,428 6,221
Consumer Electronics Go Pro8,525,839
Panasonic9,486 1,451,109
Snack Foods Oreo1,534,080
Butterfinger2,176 532,907
Fan Growth Rate HighlightsAn overview of the fastest and slowest growing brands in each industry, as well as the average.
Industry High Low Average
Luxury Fashion Calvin Klein9.63%
Burberry3.36% 5.43%
Soft Drinks Sprite8.37%
Mountain Dew2.71% 5.4%
State Tourism I LOVE NEW YORK11.41%
Visit Colorado1.76% 6.64%
Luxury Auto The Lincoln Motor Company10.02%
Volvo3.11% 6.48%
Children’s Hospitals Children’s Hospital of Pittsburgh9.5%
Dayton Children’s2.73% 5.7%
Consumer Electronics Samsung USA12.4%
Vizio1.78% 5.64%
Snack Foods Twix20.82%
Oreo5.37% 10.78%
Luxury Fashion
Soft Drinks
State Tourism
Luxury Auto
Children’s Hospitals
Consumer Electronics
Snack Foods
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