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TRAVEL SOCIAL MEDIA BENCHMARKSQ2 2016

8/19/2016

TRAVEL SOCIAL MEDIA BENCHMARKS

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JAPAC TRAVEL CONTENT MARKETING BENCHMARKS All benchmarks are median values.8/19/2016COMMUNITY SIZETotalFans44 140QoQ GrowthYoY Growth-13,4%-5,5%

ACTIVITYTotal Page Posts64QoQ GrowthYoY Growth-7,2%1,6%

ENGAGEMENTTotal Interactions7 705QoQ GrowthYoY Growth41,1%62,4%

PAID MEDIAAmount of Promoted Posts8,0%QoQ GrowthYoY Growth2,0%109,0%

POST ENGAGEMENT BY TYPELINKPHOTOSTATUSVIDEOQ2 201651,0Q2 2016137,6Q2 201614,3Q2 201675,3QoQ YoY QoQ YoY QoQ YoY QoQ YoY -26,0%4,0%-6,0%58,0%-37,0%-43,0%3,0%16,0%

JAPAC

TRAVEL SOCIAL MEDIA BENCHMARKS

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JAPAC TRAVEL Q2 FACEBOOK TOP ORGANIC POSTS!MuseTravel ! ,! , , ,, , shopping ,......Click! []Muse Travel 20,784INTERACTIONS I want to TRAVEL14,030INTERACTIONS

!13,573INTERACTIONS

I want to TRAVEL

8/19/2016

TRAVEL SOCIAL MEDIA BENCHMARKS

JAPAC TRAVEL Q2 FACEBOOK TOP PAID POSTSDare yourself to go on the most epic drive of your lifetime! The first time ever in the Mahindra Adventures history, a 16-day mega cross-country drive starting from Srinagar all the way []

Mahindra Adventure265,279INTERACTIONS , , , , []Akashbari holidays125,960INTERACTIONS

,/- , , , , , , []118,044INTERACTIONS

Akashbari holidays

8/19/2016

TRAVEL SOCIAL MEDIA BENCHMARKS

GLOBAL TRAVEL Q2 INSTAGRAM BENCHMARKSAll benchmarks are median values.8/19/2016COMMUNITY SIZETotalFollowers14 320QoQ GrowthYoY Growth-23,0%-7,0%

ACTIVITYTotal Profile Posts66QoQ GrowthYoY Growth-1,0%-12,0%

ENGAGEMENTTotal Interactions22 831QoQ GrowthYoY Growth4,0%56,0%

POST ENGAGEMENT BY TYPEPHOTOVIDEOQ2 2016389Q2 2016219QoQ YoY QoQ YoY 8,1%45,4%-24,0%-21,3%

TRAVEL SOCIAL MEDIA BENCHMARKS

JAPAC TRAVEL CONTENT MARKETING BENCHMARKSAll benchmarks are median values.8/19/2016COMMUNITY SIZETotal Followers3 817QoQ GrowthYoY Growth-48,0%-31,0%

ACTIVITYTotal Tweets70QoQ GrowthYoY Growth3,0%-48,0%

ENGAGEMENTTotal Interactions340QoQ GrowthYoY Growth3,0%31,0%

JAPAC

TRAVEL SOCIAL MEDIA BENCHMARKS

GLOBAL TRAVEL SOCIAL CUSTOMER CARE* All questions for all Pages or Profiles in the vertical.8/19/2016

QUESTION RESPONSE RATE QUESTION RESPONSE TIME NUMBER OF QUESTIONS*63,08%2 499 min15 694QoQ GrowthYoY GrowthQoQ GrowthYoY Growth QoQ GrowthYoY Growth 0%-3%1 128 mins1 013 mins13%-11%

QUESTION RESPONSE RATE QUESTION RESPONSE TIME NUMBER OF QUESTIONS*15,7%712 min 73 934QoQ GrowthYoY GrowthQoQ GrowthYoY Growth QoQ GrowthYoY Growth -43,0%-27,6%206 mins225 mins102%65%

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HOW WE CAN HELP YOU8/19/2016Contact me at yangping.wong@socialbakers.com Social Media Performance Audit for your Social AssetsCompetitive Analysis for your IndustryProvide inspiration for content creatorsUnderstand your Audiences activitiesManage your Social Media Budget in an efficient manner

TRAVEL SOCIAL MEDIA BENCHMARKS