media convergence challenges & opportunities. media converge nce televisioninternet gaming...
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Media Convergencechallenges & opportunities
Media Converge
nce
Television
Internet Gaming Industry
Mobile Technology
Defining Media Convergence‘coming together of different equipment and tools for producing and distributing news’ (Grant and Wilkinson, 2009)
‘flow of content across multiple media platforms’ Jenkins (2006:3)
‘blending of the media, telecommunications and computer industries’
Television
Changes in the way media is
consumedproduced and
Production
TV shows have become trans-media franchises
The World Wide Web
The World Wide Web was invented by Tim Burners-Lee in 1989
Modern society is dependent upon it
Has revolutionised the way we interact
News News sites have fully embraced the possibilities of the internet
Almost every form of digital media is used to tell the latest story
Social Media
Facebook.com is the most visited site on the internet, followed by youtube.com
They allow people to share stories and videos
Mobile Internet
All forms of media can by accessed from mobile phones and tablets
Can be accessed anytime, anywhere
Gaming. OriginsArcades
Social interaction
Home gaming
Video game crash - 1983
ONLINE GAMING
Social Aspect
Technological advancements
Technology
What am I talking about?
Mobile Technology
Computer Technology
Television Technology
Mobile Technology
1870’s, Elisha Gray and Alexander Graham both created the telephone.
Before the creation of this invention people were communicating via telegraph.
In the late 1990’s the mobile
phone was created.
Computer Technology
1930’s Computer technology had started its journey in the new digital world.
• In 1981 a company called Apollo Computer revealed its first computer work station called the DN100.
• 1982 Commodore 64, it came with 64KB of RAM.
• Macs
• Laptops
Television Technology
• Black and white• Colour• HD• 3D• Surround Sound• Flatscreen• Widescreen
Mobile Phones/ Laptops / Television
ApplicationsInternet Access
StorageHard Drive
Microsoft Office
FasterStronger
Bigger hard drive spaceStill evolving
HD3D
IPTV coming soonWhat next?
All linked together
Mobile technology
Computer technology
Television technology
Technology
today
Conclusion
Media Convergence in the Future
Opportunities and Challenges
Opportunities
Industry • Enable low-cost form of
media• Improve the quality of
media• Democratize the media
Society• Encourage audience• Enhance the way people
experience media• Enable audience to
become media producers
Challenges
• Media literacy• Information
overload
• Audiences are aggressively pursued by media companies
Media Convergence in the Future
Question
Are all developments necessary or useful ?