mbrand3 - model case - bank [english version]
DESCRIPTION
Presents various mobile advertising campains in the banking industry. BNP, Société Générale Mbrand3 is the 1st independent Mobile Advertising Network in France with more than 80 Premium publishersTRANSCRIPT
Mobile - Marketing - Media
Model Case : Bank
Banques
Context: Enhance a new commercial offerFormat: InterstitialSite: Les EchosSpecificities: 100% SOVRedirection: Click to siteREsults: Banner > 1%
Interstitial > 12%
Context: Promotion of the new Societe Generale’s applicationFormat: Interstitial & BannerSites: TomsHardware, TomsGuide, Closer, News Rep, Gizmodo, Brief MeSpecificities: 75% SOVRedirection: Click to storeResults: Banner > 1%
Interstitial > 11%