mbrand3 - model case - insurance [english version]
TRANSCRIPT
Mobile - Marketing - Media
Model Case : Insurance
Assurances
Context: Promo « livret AXA » et « Bonne conduite »Format: Interstitial & BannerSite: Allociné, Dailymotion, Cosmo, Grazia, Closer, Info Concert, Les Inrocks, RATP, FNAC, AFP, Les EchosSpecificities: 100% SOV (Allociné Interstitial)Redirection: Click to storeResults: Banner > 1%
Interstitial > 10%Allociné Day > 29%
Context: Promo of the MMA applicationFormat: Banner & InterstitialSite: Beezik, Info Concert, Dailymotion, Universal, Allociné, TélépocheSpecificities: One Day at 100% SOVRedirection: Click to storeResults: Banner > 1%
Interstitial > 10%