Mobile - Marketing - Media

Telecom Sector

May 2013

Orange Services campaignDate : June 2013Format : Interstitial HTML5Site: General Rotation iPhone andAndroid application

Redirection:

Orange Services campaignDate : June 2013Format : Interstitial HTML5Site: General Rotation iPhone et Android applications

Redirection:

M6 mobile by Orange campaignDate : June 2013Format : BannerSupport : General Rotation on the Pack Music applications

Redirection:

Orange Sosh campaignDate : April 2013Format : BannerSupport : iPhone applications

Closer – Grazia – Sportytrader - Voyages

Redirection:

Orange Sosh campaign

• Context: Orange launches a Sosh community.

• Goals: Orange launches a new mobile brand, Sosh, which offers subrsciption with low prices and without commitment. A 100% digital brand. Orange plays with words « Qui m’aime me Sosh », or « On skeep in Sosh », and « Les Mains dans les Sosh ». Theses are the catchphrases of this campaign, truly targeting the youth, which enven the signature tells everything : “Join the mobile Sohiety”

• Device: Mobile campaign with Banner, Interstitial and Expand banner.

Orange 4G campaignDate : January 2013Format : Interstital + bannerSupport : iPhone + iPad + Android applications

Nouvel Obs / Tom’s Guide / Tom’s hardware

Redirection:

Orange & moi campaignDate : January 2013Format : Interstitial + bannerSupport : iPhone applications

Redirection:

Orange CinéDay campaign

• Context: Orange launches its CinéDay offers

• Goals: Orange offers every Tuesday a ”Buy one get one free” concept with Cinema tickets to all its clients. For this purpose, Orange launches an application Orange CinéDay which allows to download a guest code in order to benefit from the offer.

• Device: Mobile campaign with Banner, interstitial, and Fix travel with redirection to the CinéDay application

Orange Maison connectée campaign

• Context: Orange opens its doors in the connected house

• Goals: Orange had installed a connected house in 24 french cities. This connceted house offers the possibilty for user to try music, games and TV.

• Device: Mobile campaign Banner and Interstitial.

Orange Rock Corps campaign

• Context: Orange launches the 3rd RockCorps edition.

• Goals: Orange RockCorps works for a few years on the simple concept of spending 4 hours of your time for a charity, and receive a ticket for an exclusive concert. To promote the 3rd edition, Orange rockCorps used the goo atmosphere between the volonteer in order to realise a musicla performance in the heart of Paris.

• Device: Mobile Campaign with banner and interstitial with redirection to the video.

SFR Red campaignDate : April 2013Format : InterstitialSite : General Rotation iPhone + Android applications

Redirection:

SFR ADSL campaignDate : January 2013Format : InterstitiealSupport : General Rotation iPhone + Android applications

Redirection:

Fibre SFR campaignDate : January 2013Format : InterstitialSite: iPad application

Redirection:

SFR Dress on Journal Du Net

• Context: SFR creates un partnership with Journal du Net.

• Goals: A dress and an advertorial of SFR on the site Journal du Net for a period of 2 month

SFR formule Carré campaign

• Context: New mobile subscriptions launching by SFR.

• Goals: New offer Carré web starting 37€ / month. This campaign’s aim is to present and promote these new offers.

• Device: Mobile campaign with banners and interstitials

SFR Pro campaign

• Context: SFR comunicates on its professional offers.

• Goals: Starting sept 2011, SFR commmunicates on its professional offers. Makes discover the new offers through attractive Smartphone (iPhone, Blackberry…) and overwhelming prices.

• Device: Mobile campaign with banners and interstitial on premium sites visited by the professional users.

SFR ADSL rentrée campaign

• Context: SFR communicates on its neufbox offers.

• Goals: From sept 2011, SFR communicates on its neufbox offers. In this aim, SFR put the emphasis on the service’s quality and speed through a funny campaign.

• Device: Mobile campaign with banners and interstitials

SFR Multi-pack campaign

• Context: SFR communicates on its Multi-packs offers

• Goals: Dès la rentrée 2011, SFR communique sur ses forfaits Multi-pack. The multi-packs offer includes the mobile and the neufbox subscription. Through this campaign, SFR offers a reduction on the multi-packs.

• Device: Mobile campaign with banners, interstitials and fixed travel.

Bouygues Neopro campaign

• Context: Bouygues presents its professional offers.

• Goals: Through this campagn, Bouygues enhances its offers designed for professionals, with a discount for people keeping their old number.

• Device: Mobile campaign with banners and interstitials on premium sites

Bouygues client relationship campaign

• Context: Bouygues communicates on its client relationship.

• Goal: For the last 5 years, Bouygues is elected n°1 regarding client relationship in internet and landline.

• Device: Mobile campaign with interstitials

Bouygues B&You campaign

• Context: Bouygues communicates on its new offers

• Goals: Bouygues Télécom just annouced the lauching of its new offer targeting the youth, with 2 subcritpion models, with unlimited call and messages, 24,90€ and 36,90€/month. For this new offer without commitmentand exclusively online, the operator created an new brand : B&YOU

• Deivce: Mobile campaign with interstitial and travel formats

Bouygues Eden campaign

• Context: Bouygues Telecom presents a new offer’s generation called Eden.

• Goals: Bouygues Telecom presents its Eden offers through a new fidelization strategy which allows the clients to change their mobile offer freely and without make a new commitment, starting from 3 month of subcription.

• Device: Mobile campaign with interstitial and travel on premium sites.

Mobile – Marketing - Media

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Don’t hesitate to contact us for further information:

Sales Team@: sales@mbrand3.com : +33 6 75 43 48 06

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