mau vegas 2016 — the future of seo
TRANSCRIPT
Hello, My Name Is
● Product Designer - Wize (acq NexTag)
o If you build a good product, people may not use it
● Growth & Marketing - Yummly
o Much easier the second time around
o 20M monthly uniques
o 15M registered users
o #1 recipe app
● Advisor - Thumbtack, Wanelo, Mucker Capital
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Keyword Optimizations
Cat & Mouse w/ Google
1. SEO’s optimize against biggest holes in algorithm
2. Spammers spam
3. Google finds out
4. Google adds rules to algorithm to prevent optimization
5. Repeat Step 1
27 Amazing Charts That Will Turn You Into A Baking Whiz
How To Write Clickable Headlines
Source: Buzzsumo
Format Content Topics
Emotion Promise
Template % Change
10 Best +21%
Best 10 +20%
10 Top +20%
20 Best +18%
50 Best +8%
Best 50 +4%
CONTROL 0%
Top -9%
Clickthrough Testing
Cat & Mouse w/ Humans
1. SEO’s optimize against biggest holes in human psychology
2. Spammers spam
3. Humans finds out
4. Humans habituate to technique
5. Repeat Step 1
Cat & Mouse w/ Humans
1. SEO’s optimize against biggest holes in human psychology
2. Spammers spam
3. Humans finds out
4. Humans habituate to technique
5. Repeat Step 1