mau vegas 2016 — app wars: episode vi — the return of the users

11

Upload: growco

Post on 17-Jan-2017

2.445 views

Category:

Mobile


0 download

TRANSCRIPT

Page 1: MAU Vegas 2016 — App Wars: Episode VI — The Return of the Users
Page 2: MAU Vegas 2016 — App Wars: Episode VI — The Return of the Users

@jampp / @jopicq

What is ?

+40 Countries

Page 3: MAU Vegas 2016 — App Wars: Episode VI — The Return of the Users

@jampp / @jopicq

Classifieds - Hot hot hot!

Page 4: MAU Vegas 2016 — App Wars: Episode VI — The Return of the Users

@jampp / @jopicq

Time of War - Volume VS Quality

Page 5: MAU Vegas 2016 — App Wars: Episode VI — The Return of the Users

@jampp / @jopicq

Retaining users against heavy competition

Offline advertisingMobile User Acquisition

Retention & EngagementProduct, tracking, analytics

Cross-discipline effort

Page 6: MAU Vegas 2016 — App Wars: Episode VI — The Return of the Users

@jampp / @jopicq

Picking the right time and weapon to strike!

Page 7: MAU Vegas 2016 — App Wars: Episode VI — The Return of the Users

@jampp / @jopicq

Can RETARGETING help?RTGT Launch

Page 8: MAU Vegas 2016 — App Wars: Episode VI — The Return of the Users

@jampp / @jopicq

Is DPA worth picking a war with the product team…?

Page 9: MAU Vegas 2016 — App Wars: Episode VI — The Return of the Users

@jampp / @jopicq

Deep LinkSegment A

Are these the droids you are looking for…?

Page 10: MAU Vegas 2016 — App Wars: Episode VI — The Return of the Users

Seamlessly acquire, engage & retain your mobile app users outside the Facebook world.

São Paulo, Berlin, Cape Town and Buenos AiresLondon, San Francisco,

Acquire Engage

Page 11: MAU Vegas 2016 — App Wars: Episode VI — The Return of the Users

Thank you!