master's track communication design
TRANSCRIPT
Master Communication and Information Sciences
March 23, 2017
Communication Design
Presenters
Lecturer CD courses: dr. Ruud Koolen
MA student Communication Design: Hester Bastiaanse
Communication and Information Sciences (CIS / CIW)
2
Communication Design
Business Communication and Digital Media
3
New Media Design (new)
Cognitive Science and Artificial Intelligence (new)
Data Science: Business and Governance
(in collaboration with Law, Economics, and Social Sciences)
And also…
Communication and Information Sciences (CIS / CIW)
Master programme CIS: its general form
4
Block 2
2 courses
Research module
Block 3
1 course
start thesis
Block 4
1 course
finish thesis
Block 1
2 courses
Research module6 courses:
2 Research modules:
Master thesis:
Total
6x6 = 36 ects
2x3 = 6 ects
18 ects
60 ects
Four blocks with 12 to 14 lectures / sessions in 7 weeks
You may enter programme in block 1 (September) and in block 3 (January).
“De harde knip”: you may only start the master after having fullfilled all obligations of
your bachelor or premaster programme.
Curriculum CD – current academic year
5
Communication Design
Block 1 - Cognition & Process (CD)
- Multimodality & Communication (CD/BDM)
Research skills: Text mining
Block 2 - Design en evaluatie van online teksten (CD/BDM)
- Visual Communication (CD/BDM)
Research skills: Analysis of variance; Statistical
programming with R, Eye tracking
Block 3 - Overtuigen door beeld (CD)
- Nonverbal communication (CD)
- Digital Storytelling (CD)
Research skills: Design and analysis of questionnaires;
Research interview
Block 4 - Miscommunication & Emotion (CD)
- Visual Language of Comics (CD/BDM)
- Interactive Visualisation (all labels)
Research skills: Analysis of variance; Statistical
programming with R, Eye tracking
Life of a Communication Designer
For every Communication Design project,
think about:
Goals
Structure
Content
Style
So… what does the life of a Communication Designer look like?
Life of a communication designer
Design & Evaluation of Online Text
Digital Storytelling
Write content for webpages and blogs
Multimodality & Communication
Visual Communication
Cognition of Visual Narratives
Life of a communication designer
Design attractive and clear visualizations
From Google Adwords to visual metaphor…
Design and Evaluation of Online Text
Overtuigen door Beeld
Cognition of Visual Narratives
Join the debate on marketing strategies
Life of a communication designer
10
Design and Evaluation of Online Text
Webcare
Interact with customers on social media
Life of a communication designer
Nonverbal Communication
… and many other courses
Prepare and present speeches
Life of a communication designer
Student perspective
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Hester Bastiaanse
Master student Communication Design
Student perspective – Hester Bastiaanse
13
What I was looking for
Learn how people process information
Learn about what the mechanisms are behind a good/persuasive/clear
text. In online and offline settings!
My background
22 years old
Bachelor Communication- and Information Sciences
14
Student perspective – Hester Bastiaanse
Courses that I chose:
Multimodality & Communication
Cognition & Process
Visual Communication
Design & Evaluation of Online Tekst
Nonverbal Communication
Digital Storytelling
Research skill 1: Text mining
Research skill 2: SPSS (Analysis of Variance)
My thesis
15
How do children move when they are lying?
nonverbal communication
Investigate with an experiment
Student perspective – Hester Bastiaanse
What I appreciate
A lot of freedom
Specific knowledge about various topics
Interesting courses
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What I miss
Practicality
Some assistance with the possibilities after the Master study
(because it is very broad)
Student perspective – Hester Bastiaanse
17
Future plans
Something with text writing or copywriting
Maybe take post Master to become a Dutch language teacher (in
a few years)
Student perspective – Hester Bastiaanse
Two general arguments cherished by our students:
1) A curriculum with freedom of choice
Irrespective of your choice of courses you are going
to master in “Communication and Information Sciences”.
2) The academic title
Your degree will be Master of Science (Msc) and not
Master of Arts (MA).
Practical - Why Tilburg?
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Job perspectives: alumni survey 2014
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At work: 86% (n=369)
A job within a month 48%
A job within 6 months 85%
In less than 5 job applications 70%
For general information:
www.tilburguniversity.edu/mastercommunicatie
www.tilburguniversity.edu/studiegids
For specific questions:
Study Advisor:
Denise Lindenau – 013 466 2580
Questions?
20