master's track communication design

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Master Communication and Information Sciences March 23, 2017 Communication Design

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Page 1: Master's track Communication Design

Master Communication and Information Sciences

March 23, 2017

Communication Design

Page 2: Master's track Communication Design

Presenters

Lecturer CD courses: dr. Ruud Koolen

MA student Communication Design: Hester Bastiaanse

Communication and Information Sciences (CIS / CIW)

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Page 3: Master's track Communication Design

Communication Design

Business Communication and Digital Media

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New Media Design (new)

Cognitive Science and Artificial Intelligence (new)

Data Science: Business and Governance

(in collaboration with Law, Economics, and Social Sciences)

And also…

Communication and Information Sciences (CIS / CIW)

Page 4: Master's track Communication Design

Master programme CIS: its general form

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Block 2

2 courses

Research module

Block 3

1 course

start thesis

Block 4

1 course

finish thesis

Block 1

2 courses

Research module6 courses:

2 Research modules:

Master thesis:

Total

6x6 = 36 ects

2x3 = 6 ects

18 ects

60 ects

Four blocks with 12 to 14 lectures / sessions in 7 weeks

You may enter programme in block 1 (September) and in block 3 (January).

“De harde knip”: you may only start the master after having fullfilled all obligations of

your bachelor or premaster programme.

Page 5: Master's track Communication Design

Curriculum CD – current academic year

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Communication Design

Block 1 - Cognition & Process (CD)

- Multimodality & Communication (CD/BDM)

Research skills: Text mining

Block 2 - Design en evaluatie van online teksten (CD/BDM)

- Visual Communication (CD/BDM)

Research skills: Analysis of variance; Statistical

programming with R, Eye tracking

Block 3 - Overtuigen door beeld (CD)

- Nonverbal communication (CD)

- Digital Storytelling (CD)

Research skills: Design and analysis of questionnaires;

Research interview

Block 4 - Miscommunication & Emotion (CD)

- Visual Language of Comics (CD/BDM)

- Interactive Visualisation (all labels)

Research skills: Analysis of variance; Statistical

programming with R, Eye tracking

Page 6: Master's track Communication Design

Life of a Communication Designer

For every Communication Design project,

think about:

Goals

Structure

Content

Style

So… what does the life of a Communication Designer look like?

Page 7: Master's track Communication Design

Life of a communication designer

Design & Evaluation of Online Text

Digital Storytelling

Write content for webpages and blogs

Page 8: Master's track Communication Design

Multimodality & Communication

Visual Communication

Cognition of Visual Narratives

Life of a communication designer

Design attractive and clear visualizations

Page 9: Master's track Communication Design

From Google Adwords to visual metaphor…

Design and Evaluation of Online Text

Overtuigen door Beeld

Cognition of Visual Narratives

Join the debate on marketing strategies

Life of a communication designer

Page 10: Master's track Communication Design

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Design and Evaluation of Online Text

Webcare

Interact with customers on social media

Life of a communication designer

Page 11: Master's track Communication Design

Nonverbal Communication

… and many other courses

Prepare and present speeches

Life of a communication designer

Page 12: Master's track Communication Design

Student perspective

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Hester Bastiaanse

Master student Communication Design

Page 13: Master's track Communication Design

Student perspective – Hester Bastiaanse

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What I was looking for

Learn how people process information

Learn about what the mechanisms are behind a good/persuasive/clear

text. In online and offline settings!

My background

22 years old

Bachelor Communication- and Information Sciences

Page 14: Master's track Communication Design

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Student perspective – Hester Bastiaanse

Courses that I chose:

Multimodality & Communication

Cognition & Process

Visual Communication

Design & Evaluation of Online Tekst

Nonverbal Communication

Digital Storytelling

Research skill 1: Text mining

Research skill 2: SPSS (Analysis of Variance)

Page 15: Master's track Communication Design

My thesis

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How do children move when they are lying?

nonverbal communication

Investigate with an experiment

Student perspective – Hester Bastiaanse

Page 16: Master's track Communication Design

What I appreciate

A lot of freedom

Specific knowledge about various topics

Interesting courses

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What I miss

Practicality

Some assistance with the possibilities after the Master study

(because it is very broad)

Student perspective – Hester Bastiaanse

Page 17: Master's track Communication Design

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Future plans

Something with text writing or copywriting

Maybe take post Master to become a Dutch language teacher (in

a few years)

Student perspective – Hester Bastiaanse

Page 18: Master's track Communication Design

Two general arguments cherished by our students:

1) A curriculum with freedom of choice

Irrespective of your choice of courses you are going

to master in “Communication and Information Sciences”.

2) The academic title

Your degree will be Master of Science (Msc) and not

Master of Arts (MA).

Practical - Why Tilburg?

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Page 19: Master's track Communication Design

Job perspectives: alumni survey 2014

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At work: 86% (n=369)

A job within a month 48%

A job within 6 months 85%

In less than 5 job applications 70%

Page 20: Master's track Communication Design

For general information:

www.tilburguniversity.edu/mastercommunicatie

www.tilburguniversity.edu/studiegids

For specific questions:

Study Advisor:

Denise Lindenau – 013 466 2580

[email protected]

Questions?

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