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TRANSCRIPT
Master Introduction Day
Track Meeting
Persuasive Communication
Welcome
August 31, 2017 13.00 – 14.00
Well begun is half done
Aristotle
Episode 1 Mastering the Master Program
• Introduction to PersCom
• PersCom Courses
• Switching to RM
Episode 2 Preparing for the PersCom Afterlife
– MAA: Marketing Association Amsterdam
– SWOCC
Episode 3 The Persuasive Communication Afterlife
Getting you on track
Introduction to PersCom
Episode 1 Mastering the Master Program
• Communication not only aims to inform or entertain, but also to persuade people to think, feel, or act in a certain way – to elicit a desired response from its receiver(s) or to change a behavior
• Think of advertising, entertainment education, health campaigns, product placement, marketing viral, brands, sponsoring, public service announcements, customer media, leaflets at schools, …
Media & Message Strategies in Marketing & Health Communication
www.perscom.nl
PersCom courses
• Health Communication
• Marketing Communication
• Electives
• Thesis
Episode 1 Mastering the Master Program
PersCom in the Master
Required courses Basic of the track 2 * 12 EC
Methods 6 EC
Electives 2 * 6 EC
Thesis 18 EC
Thesis: Selection of theme, matching with supervisor
8 weeks 8 weeks 4 weeks 8 weeks 8 weeks 4 weeks
COMMUNICATIONS BETWEEN ADVERTISERS AND CONSUMERS AND THEIR CONSEQUENCES
Marketing Communication Ewa Maslowska
Hilde Voorveld
Anne-Kranzbühler
Ewa Masłowska
Stefan Bernritter
Stephan Winter
Four parts
A
Setting the scene
B
The consumer
C The campaigns
D The interactions
Literature
HOW CAN PERSUASIVE COMMUNICATION BE USED TO UNDERSTAND AND CHANGE HEALTH-RELATED
BEHAVIOUR?
Health Communication Julia van Weert
Gert-Jan de Bruijn
S1
Julia van Weert
S1
Barbara Schouten
S1
Nynke van der Laan
S1
Fam te Poel
S2
Stephanie Welten
S2
Gert-Jan de Bruijn
S2
Four phases 1. Theoretical phase I
Four phases 1. Theoretical phase I 2. Assignment phase I
Four phases 1. Theoretical phase I 2. Assignment phase I
Four phases 1. Theoretical phase I 2. Assignment phase I 3. Theoretical phase II
Four phases 1. Theoretical phase I 2. Assignment phase I 3. Theoretical phase II 4. Assignment phase II
+ One expert lecture on systematic interven- tion development + One guest lecture on tailored communication
Health Communication Marketing Communication
September 2017
Exam - 21-9: Assignment A
Assignment - -
October 2017
Exam 02-10: Theory Block I -
Assignment - 19-10: Individual assignment B
November 2017
Exam - -
Assignment 20-11: Hand in Final IRP 24-11: Group assignment C
December 2017
Exam 04-12: Theory Block II -
Assignment 15-12: Hand in Final Campaign Paper 21-12: Individual assignment D
Deadlines*
*Schedule may be subject to changes.
Electives Eva van Reijmersdal
Examples of elective course choices*
• Brand Communication • Brands in Social Media • Corporate Communication
and Hypermodernity • Corporate Social
Responsibility (CSR) Communication
• Digital Media Lifestyles • Digital Analytics • How Journalism saves the
World
• Media Strategies • Organisations on the Web • Organisational Behaviour and
Communication • Persuasion and Resistance • Persuasive Design in a Digital
Era • Political Marketing • Public Relations, Media and
Public
* Please note: elective offerings are subject to change each year!
How do I choose an elective?
• The course registration for Semester 2 (2017/2018) will take place in December
• Extensive information about the electives is offered in the course catalogue
• There will be an elective information event in November
where lecturers provide all details on the content of their courses.
Last but not least…
• Keep yourself informed by reading up on the course registration instructions, which will appear online in.
• Please note: registering for the electives is on a first come, first serve basis.
Where it all Ends…. ...and begins
Writing your thesis
• Phase I: thesis prep groups
• RMTT: methods course applied to thesis
• Phase II: final thesis proposal
• Phase III: Research and thesis
Semester 1 Semester 2
Block 1 Block 2 Block 3 Block 1 Block 2 Block 3
Specialisation Seminar Research
Methods
Tailored to the
Thesis
Elective Thesis Phase III: Data Gathering
& Writing Thesis Specialisation seminar Elective
Thesis Phase I: thesis
preparation groups
Thesis Phase
II: Final Thesis
Proposal
Switch to the RM – Susan Vermeer
Episode 1 Mastering the Master Program
Switch to the Research Master (RM)?
Susan Vermeer (23 years old);
BSc in Communication- and Information Sciences;
After your specialization seminars…
Switch to the Research Master’s programme:
Combining theoretical courses with a thorough training in
conducting research.
Three common RM misconceptions:
With a RM-degree you can
only work at the University
You either choose one of the
Master tracks OR the RM
In the RM you are mostly
doing sums
What does the RM program look like?
Program (2 year):
30 EC Theoretical courses
12 EC ABC Theory
6 EC ASCoR Participation
54 EC Method courses
18 EC Thesis
Method courses (60 EC) e.g.
- Dynamic Data Analysis
- Big Data and Automated Content
Analysis
- Advanced Network Analysis
- Research Internship
etc. etc.
Why switch to the RM?
“Distinguish” yourself from other communication-students;
Flexible choice of courses based on interests;
Work with great ASCoR researchers;
Interesting connections and opportunities;
A year prolongation of your student life!
Questions or doubts? Please don’t hesitate to contact me:
Episode 2 Preparing for the PersCom Afterlife SWOCC – Renée van Vliet Marketing Association Amsterdam – Jolijn de Ridder
Renée van Vliet Bureau SWOCC
SWOCC?
Brug tussen wetenschap en praktijk
Onderzoek over communicatie en marketing
Bijeenkomsten
Online content
Wie zijn bij ons aangesloten?
Waarom vertel ik dit aan jullie?
Omdat je SWOCC goed kunt ‘gebruiken’ tijdens je
studie!
Leen onze boekjes
Kom naar bijeenkomsten
Blijf up-to-date over nieuw onderzoek
SWOCC Symposium & SWOCC scriptieprijs €1000
Een aantal voorbeelden
Health Communication Boekje 61: De jonge consument
Marketing Communication Boekje 57: Eye-catching
Persuasion & Resistance Boekje 56: De gewapende Consument
Brands & Organizations in Social Media Boekje 69: Webcare: van experimenteren naar
professionaliseren
Mediastrategies Boekje 71: Mediaorkestratie
English!
and more will follow soon…
Hoe kun je ons vinden?
REC - C9.00
www.swocc.nl
SWOCC (facebook.com/swoccnl)
@SWOCCNL
SWOCC
We’re now on Facebook!
Dus like onze pagina & blijf op de hoogte van al
onze boekjes, events en het nieuwste
onderzoek!
Last-but-not-least
We zoeken een student-assistent!
Wil je een fijn salaris, werken in een
academische omgeving en direct contact
zowel onderzoekers als met het werkveld?
Spreek mij dan zo even aan of mail naar
MAA Members
Business World
Universities of Amsterdam
Marketing
Communication
Management
Consultancy
www.ma-amsterdam.nl | facebook.nl/maamsterdam
Become member & Get ready for your career!
Trainings & Workshops
Recruitment Events
Consultancy Cases
Inhouse Days
Career Beyond Borders
Social Activities
Upcoming Events
Open Monthly Drinks!
Amsterdam Marketing Event
Inhouseday GroupM
Amsterdam Commercial Night
13 sep 12 okt 1 nov 30 nov
Become member & Get ready for your career!
JOIN A COMMITTEE!
Gain practical experience
Improve professional skills
Expand your network
WE’RE HIRING
International Research Project
Amsterdam Commercial Night
Training and Development
Find out more at our website : www.ma-amsterdam.nl
Become member & Get ready for your career!
Episode 3 The Persuasive Communication Afterlife Laurence Janssen - RTL
Ω Laurence Janssen Creative Strategist
@
OWNED & OPERATED
INFLUENCER NETWORK
ADVERTISING
T
V
ONLINE
CONTENT
“Know who consumes what kind of media
define the story to be told
on the fitting media platforms
in an effective tone of voice
conveyed by trustworthy sources.”
BUSINESS SENSE
RESEARCH CREATIVITY
OP SOLUTI
ON
Turn theory into practice a.s.a.p.
TIPS
Research, Reflect, Adapt
Start-ups are awesome but stressful
Take internships at companies where they invest
into your skills not inundate you with work
Build a skillset that you are passionate about
Always keep learning & improving
Laurence Janssen
06-53308425
Have Fun While Doing It!
